CLC vs. PLC

Hindustan Unilever Limited (HUL) is India's largest consumer goods company based in Mumbai. It is a majority owned subsidiary of British-Dutch company Unilever. Formed in 1933 as Lever Brothers India Limited, it was renamed in 2007 as HUL. HUL's product portfolio includes foods, beverages, cleaning agents and personal care products which it distributes to over 2 million retail outlets across India. When analyzing HUL's product portfolio using the BCG matrix, its food brands and home care brands would be considered cash cows due to their large market share in mature industries. Personal care brands would be stars due to their large market share and growth in an expanding market.

Maruti Suzuki India Limited is a subsidiary of Suzuki Motor Corporation of Japan. It has a majority market share in India and has two manufacturing facilities near Delhi with a combined annual capacity of 1.2 million vehicles. The company offers a wide range of vehicles across segments, including popular models like Alto, WagonR, Swift, and SX4. It plans to expand manufacturing capacity to 1.75 million vehicles by 2013. The company is focusing on capacity expansion and R&D to maintain its leadership position in India's growing automobile market.

This document is a project report submitted by Pran Kumar Mahato to the Central University of Jharkhand in partial fulfillment of an Integrated Master of Business Administration degree. The report studies consumer buying behavior and factors affecting buying behavior at Big Bazaar in Bokaro, India. It includes sections on objectives, scope, importance, company profile, literature review, research methodology, analysis and evaluation, recommendations, and conclusions. The report was conducted under the guidance of Shikha Sharma, an HR executive at Big Bazaar.