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Publiekswerking En Nieuwe Media In Musea

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1) The document discusses how museums can use new media like social networks, APIs, and web 2.0 technologies to have a dialogue with audiences and become less of a traditional gatekeeper of culture. 2) It advocates that museums should play the role of curator by selecting content and guide by explaining and combining content, while also acting as a hub to facilitate community discovery and collaboration. 3) The key point is that new media should be used as an instrument to further the museum's mission, not as an end goal in itself, and museums must ensure technologies actually enable participation rather than just communication.

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Publiekswerking en nieuwe media in musea Kristof Michiels – IBBT-SMIT – iLab.o – Vrije universiteit Brussel
VACF Virtual Arts Centre of the Future (VACF), with Vooruit Gent, 2005-2007
Dialogue between organisation(s) & audience VACF http://flickr.com http://last.fm http://del.icio.us http://technorati.com API API API API API RSS
New media and the arts: a vision (VACF) Web (2.0) Is not only about the supporting technology ... but also a fundamental paradigm shift Web 2.0 minus technology: Changing conditions: disruption Radical new possibilities: empowerment For both individuals and organisations To create, publish, share, connect & interact Open & transparant way of thinking
Relevance for (e-)culture? More than marketing Networked society is becoming a reality... Part of mission: ‘providing access to culture’ Culture is being created in new (digital) places New (digital) actors emerge, old ones disappear DUCHAMP: “creative act is not performed by an artists alone. The spectator brings the work in contact with the external world by deciphering and interpreting its inner qualifications and thus contributes to the creative act.”
BANKSY: “A small group create, promote, purchase, exhibit and decide the succes of Art. Only a few hundred people in the world have any real say. When you go to an Art gallery you are simply a tourist looking at the trophy cabinet of a few millionaires.” (Banksy.co.uk)
From gatekeeper to curator and guide Evolution towards a (online) conversation model that replaces the traditional broadcast model. Exploit core competences and assets to the max Cherish and play expert role Select: CURATOR Structure, combine and explain: GUIDE Without being the traditional gatekeeper that decides what the audience gets to see Play HUB-role -> ‘community discovery’ Collaborate with other organisations and actors
Museum as (virtual) social meeting space Enabler for dialogue between: Audience Museum staff Artists Let the audience be a co-guide The place where this dialogue happens is not so important. No strict division between real-virtual participation. Both are complementary
2009: era of museums on social networks C. Shirky, Here comes everybody, 2008
2009: era of museums on social networks Museums on http://twitter.com
2009: era of museums on social networks Museums on http://twitter.com
2009: era of museums on social networks Museums on http://twitter.com
2009: era of museums on social networks Tate Britain, Science Museum on Facebook / National Gallery on YouTube
Not content but CONTACT is king? “ Main point of content is to offer people the opportunity to socialize. Content is an excuse for people to interact. ” (Douglas Rushkoff) “ Main threat for traditional publishers is Facebook not Google” (Stephen Abram)
http://nl.netlog.com/museabrugge
http://nl.netlog.com/museabrugge
Damien Hirst @ Rijksmuseum Amsterdam http://fortheloveofgod.nl
Brooklyn Museum http://brooklynmuseum.org
[email_address] http://www.brooklynmuseum.org/community/blogosphere/bloggers
1stfans: a socially networked museum membership “ Twitter being used as a conceptual art space”
Brooklyn Museum Collection API
Concluding… ICT in the first place an instrument A very important instrument! Museum must learn how to use it wisely Instrument IS NOT goal Think about your mission, use new media to reach these goals Not expensive per se, but it takes time! Important to distinguish between: instrument for communication instrument for participation – does that really happen?
Thank you! Questions? Get in touch: [email_address] Web: http://www.ibbt.be and http://smit.vub.ac.be Soon: http://edosia.org

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Publiekswerking En Nieuwe Media In Musea

  • 1. Publiekswerking en nieuwe media in musea Kristof Michiels – IBBT-SMIT – iLab.o – Vrije universiteit Brussel
  • 2. VACF Virtual Arts Centre of the Future (VACF), with Vooruit Gent, 2005-2007
  • 3. Dialogue between organisation(s) & audience VACF http://flickr.com http://last.fm http://del.icio.us http://technorati.com API API API API API RSS
  • 4. New media and the arts: a vision (VACF) Web (2.0) Is not only about the supporting technology ... but also a fundamental paradigm shift Web 2.0 minus technology: Changing conditions: disruption Radical new possibilities: empowerment For both individuals and organisations To create, publish, share, connect & interact Open & transparant way of thinking
  • 5. Relevance for (e-)culture? More than marketing Networked society is becoming a reality... Part of mission: ‘providing access to culture’ Culture is being created in new (digital) places New (digital) actors emerge, old ones disappear DUCHAMP: “creative act is not performed by an artists alone. The spectator brings the work in contact with the external world by deciphering and interpreting its inner qualifications and thus contributes to the creative act.”
  • 6. BANKSY: “A small group create, promote, purchase, exhibit and decide the succes of Art. Only a few hundred people in the world have any real say. When you go to an Art gallery you are simply a tourist looking at the trophy cabinet of a few millionaires.” (Banksy.co.uk)
  • 7. From gatekeeper to curator and guide Evolution towards a (online) conversation model that replaces the traditional broadcast model. Exploit core competences and assets to the max Cherish and play expert role Select: CURATOR Structure, combine and explain: GUIDE Without being the traditional gatekeeper that decides what the audience gets to see Play HUB-role -> ‘community discovery’ Collaborate with other organisations and actors
  • 8. Museum as (virtual) social meeting space Enabler for dialogue between: Audience Museum staff Artists Let the audience be a co-guide The place where this dialogue happens is not so important. No strict division between real-virtual participation. Both are complementary
  • 9. 2009: era of museums on social networks C. Shirky, Here comes everybody, 2008
  • 10. 2009: era of museums on social networks Museums on http://twitter.com
  • 11. 2009: era of museums on social networks Museums on http://twitter.com
  • 12. 2009: era of museums on social networks Museums on http://twitter.com
  • 13. 2009: era of museums on social networks Tate Britain, Science Museum on Facebook / National Gallery on YouTube
  • 14. Not content but CONTACT is king? “ Main point of content is to offer people the opportunity to socialize. Content is an excuse for people to interact. ” (Douglas Rushkoff) “ Main threat for traditional publishers is Facebook not Google” (Stephen Abram)
  • 17. Damien Hirst @ Rijksmuseum Amsterdam http://fortheloveofgod.nl
  • 20. 1stfans: a socially networked museum membership “ Twitter being used as a conceptual art space”
  • 22. Concluding… ICT in the first place an instrument A very important instrument! Museum must learn how to use it wisely Instrument IS NOT goal Think about your mission, use new media to reach these goals Not expensive per se, but it takes time! Important to distinguish between: instrument for communication instrument for participation – does that really happen?
  • 23. Thank you! Questions? Get in touch: [email_address] Web: http://www.ibbt.be and http://smit.vub.ac.be Soon: http://edosia.org