UX Alive Conference speaker is Toby Sterrett (Simple) presentations
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A Product Cannot Live on Dogfood Alone Toby is the Director of User Experience at Simple, where they are working to craft the best personal banking experience around. As one of the first employees at the company, he helped design and build a modern approach to banking from the ground up. When he's not helping build his dream bank, he's either listening to metal, playing the drums, or making things out of leather. He lives in Portland, Oregon with his wonderful wife and the 2 cutest kiddos around.
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UX Alive Conference speaker is Toby Sterrett (Simple) presentations
- 2. Toby Sterrett Director of UX @takeo
- 3. PORTLAND
- 5. I almost didn’t end up here.
- 21. BankSimple?
- 22. I have a credit union… why would I want a bank?
- 24. How the hell can we compete with banks?
- 30. However, BankSimple offered something no one else did…
- 31. a chance to build something from the ground up. flickr photo by freefoto
- 41. Ok, cool, so you have a marketing site.
- 42. Dogfood
- 43. Dogfooding can be a way for a company to demonstrate con��dence in its own products. The idea is that if the company expects customers to buy its products, it should also be willing to use those products. - WIKIPEDIA
- 48. “… the immediate feedback of code breaking the build, the loss of pride, and the knowledge of impeding the work of others were all powerful motivators.” - WIKIPEDIA
- 55. So, banking…
- 56. What did I want from my new bank?
- 57. Build for the way people think, not the way banking actually works.
- 69. Effortless Saving
- 79. Mobile
- 90. – F R A N K C H I M E R O “To delight someone is to give them a small lesson in seeing the world as something good. It is design’s superpower.”
- 102. – O H J I M M Y ! “This is a pretty sad app for such a major bank. It’s clunky and unprofessional. I have an impossible to remember password and every time I log in with the mobile app I have to pull up my password list on my laptop. Touch ID support would be a MAJOR improvement.”
- 123. Customer Relations
- 131. Beyond Dogfood
- 138. Get the why behind the what
- 144. It is the customer’s job to explain their behavior, goals, and challenges. It is the product designer’s job to come up with the best solution. - Talking to Humans
- 152. Thank you. @takeo