About me - juliana mendez onecowork
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This document provides an overview of Juliana Méndez and her consultancy services. She has a background in several countries and speaks multiple languages. Her services include international business development, data analytics, sales and marketing automation, and serving as an innovation mentor for startups and corporations. She also provides services related to sales automation and integration, growth tracking and strategy, and analytics for early-stage companies. The document recommends approaches for gathering customer feedback and validating problems, needs, and solutions. It concludes with contact information to get in touch.
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About me - juliana mendez onecowork
- 1. Juliana Méndez Martischewski - Creation is vital to her survival - New York Times
- 2. In Pictures My languages: Spanish, German, English, some Bahasa My background • Colombia, Germany, Indonesia, Spain, USA • Dad: Colombian, Mum: German/Polish
- 3. In Pictures Believer in Collaboration & Big picture thinker • 80/20 person • not good with details • Micromanagement-Allergy • Data and technology geek • People Person • Likes breaking the rules for the sake of a better idea
- 4. In Pictures Body and Mind • Physical exercise & yoga • Outdoor junkie • Water sports, sand and sea • Healthy lifestyle Professional Me: • International Business Development • Analytics and Data • Sales and Marketing Automation • Innovation Mentor for Startups and Corporations
- 5. Consultancy & Service Provider: for Startups, agencies, SME’s Some collaborating faces in the team Matias Data Analyst Rachel Content and Web Emily Growth Strategist Sales and Sales Automation Growth Tracking, KPI Analysis & Dashboards Data-Driven Growth Strategy
- 6. Sales Automation & Integration Why? • At some point Excel is not enough anymore • increase your efficiency • Don’t let any lead fall through the cracks • Don’t lose information in the sales process • Improve customer segmentation
- 8. Growth Tracking & Strategy Why? • you stagnate or want to grow faster but don’t know how • to only focus on your best marketing channels, but which? • increase Conversion & know who your power users are • formulas and excel suck, you want to SEE your KPIs
- 9. Growth Tracking How? • integrate data from different data sources • setup tracking for the relevant steps in the user journey • visualise your most important KPI’s in Dashboards
- 10. Build a Growth Strategy How? • analyse customer lifecycle and optimise for KPIs of each step • create a List of Growth experiments & gather experiment ideas from your team • Prioritise using the ICE Method • I = Impact • C = Confidence • E = Experience • Run Growth Experiments on a weekly base & measure results
- 11. Growth vs. Digital Marketing Difference between Growth Strategy & digital marketing? Digital Marketing Strategy Growth Strategy
- 12. Analytics in Early Stages Are you targeting the right market? Are you offering the right solution for that need? Do people need it? What to measure? Depends on your business’ stage “How would you feel if you could no longer use this product?” • Very disappointed • Somewhat disappointed • Not disappointed (it really isn’t that useful)
- 13. Customer Development Ask your Customers • Is there a Problem? When, Who has it, Why, What impact? • How do you solve it? • What do you spend on solving it? • What is the main benefit from X? • Where do you search for solutions? But avoid Bad Answers • open ended questions • not suggestive • no “would you” • Focus on past behaviour • no “compliments” Check out survey.io Check out “The Mom Test”
- 14. - Get in Touch! • juliana@saleside.co • www.saleside.co • linkedin.com/in/julianamendez/ • facebook.com/julianita.mendez • Get in touch if you want to become a partner and earn extra $$ :)