This document provides guidance on writing for the web. It discusses knowing your purpose and speaking to your audience. It recommends determining what to write by considering your audience's goals, challenges, and interests. It also provides tips on polishing your writing style through proper formatting, appropriate tonality, and concise presentation. The document emphasizes writing content that will motivate readers to take desired actions.
How to Build the Foundation for Effective Segmentation, Nurturing, Sales Acceleration, and Delight
by Joshua Feinberg,
Co-Founder of SP Home Run
Co-Leader of Boca Raton HubSpot User Group
HubSpot Accredited Trainer
The document outlines an agenda for a presentation on developing effective B2B buyer personas for content marketing. The presentation will cover challenges with content production, how to craft good buyer personas through research and interviews, tools and processes for creating personas, mapping content to the buyer purchase cycle, and a demonstration of idio technology for predictive content analytics. Attendees will learn how buyer personas can help address common content marketing challenges by ensuring content is targeted based on buyer intelligence and purchase behaviors.
Top 52 marketing manager interview questions and answers pdfHippieShake789
This document provides an ebook on marketing manager interview questions and answers. It includes 52 marketing manager interview questions with answers in PDF format. It also provides 12 tips to prepare for a marketing manager interview. Additional resources are listed, including ebooks, blog posts, and websites with job interview questions, answers, and tips. Sample marketing manager interview questions covered include telling about yourself, career goals, weaknesses, strengths, reasons for leaving previous jobs, why the employer should hire you, accomplishments, expectations for the first 90 days, salary expectations, and questions to ask the employer.
This document provides guidance on writing effective advertising copy. It discusses the importance of headlines in grabbing attention, communicating the main benefit, and persuading the reader. The document outlines techniques for writing headlines, crafting clear communication, highlighting benefits over features, using the motivating sequence of getting attention, showing need, satisfying need, proving claims, and calling for action. It also provides tips on determining appropriate copy length based on the product and audience as well as developing the unique selling proposition.
The document outlines an agenda for a workshop on messaging and storytelling. It includes exercises to improve messaging skills, giving feedback on creative work, and a recap of the messaging process. The objectives are to improve messaging for a product called CS5, build a better process for applying messaging skills going forward, foster teamwork, and provide guidance or instruction.
Creating a personal brand is no longer an option in today's career market. Learn why it matters, how to do it, and why LinkedIn is the best starting place.
This document provides 15 tips for effective content marketing from experts. The tips include creating helpful content focused on customers' needs, using blogs as hubs, telling stories over time through multiple channels, and committing to long-term content production despite challenges. Producing high-quality, customer-centric content across owned channels helps build trust and visibility for brands over the long run.
The document discusses the importance of personal branding for one's career. It defines personal branding as marketing oneself and one's career as a brand. It recommends discovering one's personal brand through reflection on strengths and reputation, creating a brand through online profiles, resumes and blogs, and communicating and maintaining the brand over time as one's career evolves. The key aspects of personal branding discussed are differentiation, value creation, gaining visibility through online presence, and protecting one's professional reputation.
"The Business of Marketing You and Your Book"Joanne Funch
The Business of Marketing You & Your Book" presented at the Bloomington, MN Writer's Festival March 2014
By JoAnne Funch, Marketing Consultant
www.MarketingDish.com
We are the First representatives of our brands, our brands are an extension of our personality and as the brand driver our decisions concerning life has to be intentional.
This document provides tips on marketing yourself and your business. It discusses the importance of marketing and marketing yourself for the job market. Some key points covered include differentiating yourself from others, understanding and utilizing the marketing mix of product, price, place and promotion, and selling yourself effectively in interviews. The document also addresses making strategic career decisions and marketing your business by understanding customers, goods vs services, segmentation, and forces that affect the business.
Discover the Real Brand You.
Design thinking to uncover your brand values.
Use Gallop Strength Finder to find your skills and strengths.
Ace linked in to tell compelling brand stories
The document discusses strategies for self-published authors to increase book sales based on interviews with publishing representatives and successful authors. It provides advice from industry experts, including the importance of discovering one's target audience, writing books people want to buy in a specific niche, using book series to build an audience, and focusing on word-of-mouth recommendations through plot elements rather than extensive marketing. Overall, the key to success is found in writing multiple books that meet the desires of a well-defined readership.
These are the slides from a workshop I delivered for the CIPR Scotland. It was a PR professionals workshop, meant to give them the skills to take a proper creative brief in order to, in turn, brief a designer to produce the creatives.
Personal branding involves differentiating yourself and standing out from others in your field by identifying your unique value and leveraging it consistently across platforms. It can help enhance your reputation as an expert, advance your career, and build confidence. Developing an effective personal brand involves defining your strengths and weaknesses, vision, competition, and target customers. It means communicating your distinct value proposition clearly in all professional interactions and platforms like LinkedIn to ensure potential opportunities and customers know who you are. Maintaining a personal brand requires continually refreshing your message as your experience and the market evolve over time.
The document provides 10 tips for fashion startups, focusing on defining the brand identity, finding customers, developing products with customer feedback, creating a business plan and financial model, setting targets, and maintaining focus. It emphasizes understanding the target customer, building a brand proposition, excellent product development informed by customers, developing a viable business model and financial plan, and setting metrics and priorities to achieve business goals. Additionally, it stresses the importance of securing support and avoiding distractions in running a fashion startup business.
Getting brilliant briefs from your clientKathryn Ellis
The document provides guidance on how clients can write effective briefs for their marketing agencies. It emphasizes that clear, well-written briefs that define objectives and target audiences lead to better campaign outcomes. A key part of writing a good brief is understanding the client's business and goals for the campaign. The document includes templates and questions clients should answer to provide the necessary context for agencies to develop winning creative strategies.
This document provides an overview of 12 potential lunch and learn topics focused on health and wellness for employees. It introduces each topic in 1-2 paragraphs describing what it entails. Some of the topics covered include instant stress busters, at-your-desk exercises, healthy travel, going beyond diet and exercise, the right foods, breaking exercise slumps, and flexibility. The document is authored by Ashley Leake who is a certified personal trainer and founder of Trek Wellness, which provides these lunch and learn sessions to organizations.
This document provides an overview of using social media platforms like Facebook, Twitter, and LinkedIn for business purposes. It discusses why businesses should use social media and how to leverage each platform through best practices like creating engaging content, developing networks, and connecting accounts. Tools and techniques are presented for monitoring social media presence and examples are given of businesses successfully using social media strategies.
It's time to make a change in your core database technology. Why? Your staff are spending way too much time entering data in multiple places, you can’t easily get the land management, member, or donor information you need - the list goes on and on. However, choosing a technology is not something you’ve done often and you're not sure how best to approach it.
In this short session we can’t pick the right software for your land trust, but can help you determine the key factors and give you an approach to make the best decision.
ATCC is supporting Zika virus research efforts, such as vaccine efficacy testing and the development of detection assays, with an expanding collection of Zika virus reference materials and solutions, to include:
• In vivo and tissue-culture-adapted strains
• Genomic and synthetic nucleic acid preparations
• Host cell lines and reagents
• Custom solutions for expansion, titering, and banking
Repurposing content is all about presenting the same content in a variety of different ways, or using different mediums to present the same content.
The content itself already exists -- the format is just different.
Social Media for Nonprofits: Making it work for youBrad DeForest
It seems like all the leading non-profits are using social media. Your board and colleagues are encouraging you to do more with social media and often send you "helpful" articles recommending things based on a tweet or a social media must-do list developed by some consultant. You know that social media can impact your organization by helping you engage with supporters and become more visible in the community, but up to now, you haven't seen an impact of your efforts and you're hesitant to spend a lot more time on this initiative without a better plan. If this sounds like your experience, this workshop is designed for you.
BackOffice Thinking is a technology consulting firm that offers a range of services including web design, technology strategy, CRM implementation, software selection, social media strategy, business intelligence, and ecommerce solutions. They focus on their clients' technology needs so clients can focus on their mission. They emphasize lasting partnerships, enterprise thinking, creative design, and agile implementation.
The document discusses personal branding and provides tips for building a professional brand. It recommends seven steps: 1) self-reflection to identify strengths and areas for growth, 2) continuous learning through mentors and coaches, 3) preparing a marketing strategy with a vision statement, 4) building relationships through networking, 5) creating marketing pieces highlighting one's vision and references, 6) developing an effective pitch, and 7) following up with contacts to strengthen relationships. The overall message is that personal branding helps one stand out, build trust, and position themselves for different career opportunities throughout life changes.
How to create b2b content that drives leads?Jaslynn joan
Content Marketing Institute recently conducted a study that showed that 88% of marketers use content marketing as part of their marketing strategy.
Source<> http://www.bizbilla.com/articles/How-to-Create-B2B-Content-That-Drives-Leads-1649.html
This document discusses personal branding and how to develop an effective personal brand through social media. It emphasizes that a personal brand is the collection of perceptions others have based on their experiences and interactions with you. Developing a consistent personal brand requires differentiating yourself by identifying your unique value and communicating it across platforms. Key aspects include choosing your positioning, creating likeable and engaging content, being authentic, and maintaining consistency in your messaging.
The document provides 10 tips for building a personal brand, including brainstorming areas of expertise, claiming online profiles, blogging consistently, tailoring resumes and interviews to highlight the personal brand, engaging on social media, listening to feedback, and engaging in conversations to share the personal brand. The overall message is that developing a clear personal brand through various online and offline channels can help individuals market themselves and their skills in a competitive job market.
Cool Confidence Created: A Diva's Guide to Promoting a Positive Online ImageKelly Galanis
Social media has immersed itself into our lives, having become one of the fastest, most widely used methods of communication and interaction in history. We use it to connect with friends old and new, share updates, think out loud, play games, and interact. What about the professional side of social media? How do we as business owners maintain a balance with our online profiles that we share with friends and colleagues?
Social media sites such as LinkedIn, Facebook pages, and Twitter are quickly becoming the most popular way to promote yourself and your business professionally online. This discussion will take us on a tour of these sites - how they works, who uses it, best practices, and how you as a professional businesswoman can use it to benefit your personal and professional goals. We will examine the good, the bad, and yes...the ugly, as we explore these multi-faceted professional networking sites that have taken over the Interweb. We will also discuss how to best develop a confident social online image for you and your company by using some key tips and tricks to put you most confident, positive foot forward for all to see.
This document discusses growing online communities and measuring their success. It provides tips for seeding and growing communities around specific niches or topics. It emphasizes the importance of consistent, relevant content and interacting with other related communities. The document also stresses the value of monitoring various metrics to understand community trends and engagement over time in order to improve strategies and content. Key metrics mentioned include sales, traffic, sentiment, passion, reach, and various engagement metrics.
Personal Branding Create Your Plan, Promote Your BrandSeuss+
You’ll learn the importance of personal branding and the impact it has on your career. You’ll discover examples and exercises for how to identify, activate, and live your own unique brand and how it will positively impact your career path. You’ll learn about why it is important to have a personal brand, how to identify and build your personal brand, how to present, communicate, and live your personal brand, and how to incorporate your personal brand into your career goals.
Learn more about how Seuss+ can help you at our website www.seuss.plus
Show your Stuff – Using Data for Creative and Impactful MarketingWendy Scherer
This Blissdom workshop discusses practical tools and methods to demonstrate your value to your audiences, whether it be brands or other businesses. But first, you need to think about what to highlight.
We’re not just talking about traffic statistics. You are more than your web traffic.
Show the world – and the people who are making decisions about whether to hire you – and highlight all you have to offer. Think media/sales kit on steroids.
Content Marketing: Publishing is the New MarketingJoe Pulizzi
The document discusses content marketing and how it has become essential for businesses. It notes that consumers now spend more time online and on social networks than with traditional media. As a result, businesses need to become publishers that provide valuable content to attract and engage customers. The document provides tips for developing an effective content marketing strategy, such as understanding customer needs, creating a content calendar, and distributing content where customers spend their time online. The goal of content marketing is for businesses to become trusted resources and thought leaders in their industry.
Always wondered how to grow your Personal Brand? Follow these practical tips to get the brand called You out there, use social media, public speaking and the media to your advantage
Holly Hoffman, cofounder of Neovia Solutions, discusses the importance of content creation in social media marketing, as well as tips for maintaining consistency, having fun, and generating leads and sales. This presentation was given at the Social Network Bootcamp with SCORE Corpus Christi at Del Mar SBDC on October 25, 2011.
The document provides guidance on communicating effectively in business by analyzing the purpose, audience, and situation of a message using PAIBOC questions. It discusses understanding the audience by knowing their knowledge, personality, values, and past behavior. The document also offers tips for adapting the message strategy, organization, style, and design to the audience as well as choosing effective communication channels. It emphasizes using positive language and tone, politeness, apologies, and you-attitude.
Attract. Nurture. Followup. Close.: How to Turn Strangers Into Paying CustomersAshley Northington
Want to learn how to leverage digital platforms to turn strangers into paying customers? This strategy is designed to help businesses generate sales leads, nurture the relationship with the leads and eventually turn them into paying customers.
Personal branding in life sciences industry institut du monde arabeBioValley Basel
Personal branding is relevant for those in life sciences careers as perception influences opportunities more than skills alone. Developing a personal brand involves self-reflection to understand strengths and values, continuous learning to build expertise, and marketing strategies like networking, visibility in projects, and authenticity to establish trust. Maintaining an up-to-date online presence and word-of-mouth from references helps qualify candidates beyond technical skills.
Resilience is essential for success in challenging times, and the BIG Buzz Oxfordshire Breakfast Briefing provided valuable insights. Lenah Oduor explored the five pillars of growth for a life-centered business, while Andy Bedwell shared tips on building and maintaining momentum. Emma Georgiou focused on building personal resilience for improved performance, and Andy Lambert shared strategies to harness the transformative power of social media. Delegates gained practical knowledge on enhancing customer experiences, staying motivated, and adapting to change, and now you can too!
Ever wondered how to use LinkedIn to sell more real estate? See this presentation for realestate.com.au on how you can use LinkedIn to build your personal brand, identify clients, connect with them, share content and create a lead. Learn more at www.ragingdigital.com
Linked in for branding. leapyearmarketing.eventChuck Sink
Chuck Sink presented a workshop on professional branding and growth through LinkedIn. He discussed 4 key areas: 1) Developing your personal brand, 2) Networking, 3) Creating valuable content, and 4) Leveraging free online tools like LinkedIn. Sink emphasized the importance of having a complete profile, quality connections, and sharing helpful content in order to build your online presence, generate referrals, and find new opportunities through your LinkedIn network. He provided specific tips on using LinkedIn for marketing, sales, and professional development.
Dana Zezzo from Pro Towels Etc. discusses using social media for promotional products businesses. She outlines 5 key discussion points: accessibility through being where customers are online; using social media to understand customers better and find new connections; content like photos and articles to engage customers; allocating time like 30-60 minutes daily for touches; and tracking ROI. Zezzo emphasizes using social media to build brands through transparency and staying in front of customers.
Similar to Lunch & Learn 2014 - Writing for the Web (20)
Slidedeck from Monica Pitts' talk at WordCamp St Louis 2018.
Read the article with accompanying information at https://mayecreate.com/blog/sales-in-development/
To achieve healthy web presence, a business needs two things: a plan to get people to their website and a website that doesn't "stink". The plan involves cleaning up online listings and directories, asking for reviews, optimizing social media presence, and creating a content marketing strategy using blogging, search ads, and other online activities. The website must have compelling content, load quickly on mobile devices, be properly formatted with keywords, have individual pages for each service, and include updated blog posts and projects. Together, an effective traffic plan and high-quality website can attract customers and help businesses reach their goals.
ComoGives Marketing & Social Media Workshop Slides 2017MayeCreate Design
This document summarizes a workshop on using social media and marketing for a nonprofit fundraising campaign called CoMoGives. It includes statistics from past CoMoGives campaigns, an agenda for the workshop covering topics like goal setting, leveraging assets, and using different social media platforms. Tips are provided for social media strategies, creating content, and preparing for the upcoming CoMoGives campaign. Past grant winners also shared their experiences.
The document describes a series of digital marketing workshops hosted by MayeCreate in Columbia, MO on the second Wednesday of each month. The workshops cover topics such as writing for the web, online marketing planning, blogging, Google Analytics, HTML, and more. Workshops are offered in-person for $20 or online as webinars for $10. Registration and additional information can be found on MayeCreate's website.
The document discusses the shift from outbound to inbound marketing. As consumers have become more informed online and less loyal, the traditional sales funnel has inverted, with 57% of purchasing decisions made before contact. Inbound marketing focuses on attracting visitors with helpful content, converting leads, and delighting customers into promoters. It tells the full story to build trust over interruptive pitches. The reach and recycle concept uses digital tools like blogs, social media and email to continuously engage an audience throughout the buying cycle. A survey found 40% of local businesses plan to increase online marketing spending.
How to interpret Google Analytics reports to measure marketing efforts, optimize website performance
and make informed decisions about web content and design.
This document provides guidelines for using a company logo. It includes the approved colors, fonts, and file formats for the logo. The logo should not be modified, recolored, or have other elements added to it. A "no-zone" is specified to keep other graphics and text outside of in order to keep the logo clear. Alternate small and all-black/all-white logo versions are available for certain uses. High and low resolution logo files are provided in specific file formats for print vs digital use. Contact information is given to request additional logo formats or clarification on usage guidelines.
A companion to the blogging for leads presentation the workbook breaks down the 10 week success recipe to generate leads using your website into step by step activity templates. See Blogging for Leads Presentation for examples.
A 10 week recipe with examples explaining how to use your blog to generate leads on your website. From our May 9, 2014 Workshop. See workbook for templates.
To add a user to a Google Analytics profile, you first login to your analytics account and select the account, property, or view to which you want to add access. Then under the "User Management" section, enter the Gmail address of the user, set the account permissions, and click "Add" to complete the process. Notifying the user by email is optional.
How to Create a Google Account to Access your Analytics ReportsMayeCreate Design
To access Google Analytics reports, you must first create a Google account, which does not need to be a Gmail account. You can create an account by going to www.google.com/analytics, clicking "create an account" and filling out the sign up form with your email and other details. Once completed, you will have successfully made a Google account specifically for accessing your analytics reports.
Here are the key components of a strategic plan for online marketing:
- Website: Professional, clean, easy to navigate with calls to action and works on all devices. Incorporate keywords and tracking.
- Blog: Integrated with website, provides timely and relevant content, easy to share on social media with calls to action on each post and easy email subscription. Regularly updated content.
- Email Marketing: Drives people back to website with consistent branding, timely delivery that complements blog and promotes offerings/events. Trackable.
- Offers: Valuable downloads/content relative to customer needs at each stage, original or repurposed from blog with landing pages, descriptions and calls to action.
Exploring different online advertising mediums including Google AdWords and Facebook Ads. How to begin your strategic plan and troubleshoot common challenges.
Web analytics provides detailed statistics about website visits that can be used to measure marketing efforts, optimize performance, and make informed decisions about content and design. Google Analytics is the most widely used web analytics service that generates statistics about visits and visitors. It allows marketers to analyze metrics like traffic sources, search terms, visitor behavior, and location to gain insights about how visitors engage with a website.
This document discusses how marketing and business practices need to adapt to changing consumer behaviors and expectations. It outlines a "4 Way Test" for goals involving truthfulness, fairness, building goodwill, and benefitting all parties. Applying this test can help businesses embrace information shifts by focusing on connecting with customers and addressing their desires for honesty, value, and immediacy. Specifically, the 4 Way Test can help Columbia businesses succeed by guiding them to set and evaluate goals in a way that considers all stakeholders.
The document provides guidance on developing a strategic marketing plan using an inbound marketing approach. It discusses leveraging existing marketing assets to attract and engage customers through relevant content. The plan involves setting goals based on understanding the target market, then creating messaging, choosing appropriate channels, and establishing a content schedule. It emphasizes tracking results, tweaking ineffective strategies, and growing efforts over time by recycling high-performing content across new channels. The goal is to attract and delight customers so they promote the business through word-of-mouth.
The document provides guidance on using Facebook for business purposes. It defines key Facebook terminology like personal profiles, pages, groups, walls, news feeds, likes, and fans. It explains how to set up and customize a Facebook page, including changing the cover photo, profile picture, and adding administrators. The document also provides tips on formatting posts and comments, posting photos/videos, events, and using features like replies. It discusses best practices for engaging fans like post scheduling, highlighting important posts, and organizing content. Overall, the document is a quick reference guide for businesses to understand the basic functions and features of Facebook pages.
This document provides an overview of using Facebook for business purposes. It discusses key Facebook terminology, how to set up and customize a business Facebook page, best practices for posting content, how to measure success, strategies for generating more fans, and whether to outsource or handle social media in-house. The goal is to help businesses understand how to effectively use Facebook as part of their overall social media and marketing efforts.
MAPLE CLICKS CANADA : DIGITAL MARKETING.mapleclicksca
At Maple Clicks, we pride ourselves on our team of industry experts who are not only masters of their craft but also fervent advocates for your success. With a blend of creativity, data-driven insights, and technical prowess, we craft bespoke digital marketing strategies that resonate with your target audience and drive tangible results.
How ActiveCampaign Can Grow Your Business.pptxRakesh Jalan
Slide 1: Title Slide
Title: How ActiveCampaign Can Grow Your Business?
Subtitle: Boost Your Marketing Efforts with Powerful Automation
Slide 2: Introduction
Heading: Introduction
- Email marketing is a powerful tool for business growth.
- ActiveCampaign is a leading platform for email marketing and automation.
- Trusted by over 150,000 users.
Slide 3: Heading: What is ActiveCampaign?
- A comprehensive marketing platform.
- Features: Email marketing, automation, CRM tools.
- Ideal for small to medium-sized businesses.
Slide 4: Key Features
Heading: Key Features of ActiveCampaign
- Email Marketing
- Marketing Automation
- CRM and Sales Automation
- Machine Learning
- Services and Migration
- Inbox Extensions
Slide 5: Email Marketing
Heading: Email Marketing
- Create newsletters and campaigns.
- Drag & drop tool for easy design.
- A/B testing for optimization.
- Access to 125 pre-designed templates.
Slide 6: Marketing Automation
Heading: Marketing Automation
- Automate emails, texts, and ads.
- Personalized follow-ups.
- Comprehensive reporting.
- Features: Site tracking, lead scoring, goal tracking.
Slide 7: CRM and Sales Automation
Heading: CRM and Sales Automation
- Automate sales processes.
- Manage leads and contacts.
- Lead scoring and win probability.
- Integrate with existing sales tools.
Slide 8: Machine Learning
Heading: Machine Learning
- Filter and manage customer data.
- Make informed business decisions.
- Focus on essential data.
Slide 9: Services and Migration
Heading: Services and Migration
- Free migration service.
- Import subscriber lists, CRM data, and email templates.
- Easy transition to ActiveCampaign.
Slide 10: Inbox Extensions
Heading: Inbox Extensions
- Extensions for Chrome and Outlook.
- Manage CRM info from your inbox.
- Add new contacts and create tasks.
Slide 11: Pros and Cons
Heading: Pros and Cons
Pros:
- Numerous free templates.
- Powerful marketing automation.
- Machine learning for data management.
Cons:
- Email segmentation needs improvement.
- Pricing based on subscriber count.
- Overwhelming for new users.
Slide 12: Setting Up an Account
Heading: Setting Up an Account
- 5-step process: Email, business details, goals, tools, password.
- 14-day free trial
Slide 13: Business Growth
Heading: How ActiveCampaign Helps Business Growth
- Saves time with automation.
- Manages contacts with CRM.
- Integrates with over 850 sales tools.
- Prebuilt recipes for business growth.
Slide 14: Pricing Plans
Heading: Pricing Plans
- Four plans: Lite, Plus, Professional, Enterprise.
- Custom plans for over 100,000 contacts.
Slide 15: Affiliate Program
Heading: Join ActiveCampaign - Affiliate Program
- 20% to 30% commission on referrals.
- No need to be a customer.
- Access to resources and community.
Slide 16: Conclusion
Heading: Conclusion
- Email marketing is essential for business growth.
- ActiveCampaign offers tools to enhance marketing efforts
Learn how integrating organic and paid social media strategies can elevate your marketing efforts. We’ll explore how organic social media and paid campaigns can work together to boost engagement and improve ROI. Through real-world examples and practical tips, you'll discover best practices for using organic insights to inform paid strategies, ensuring consistent branding, and optimizing your campaigns. Whether you’re a seasoned marketer or new to the field, this session will equip you with the knowledge and tools to enhance your social media strategy and achieve superior results.
Transforming Advertising with Billion BroadcasterVikasYadav194549
Billion Broadcaster is redefining the advertising landscape with its innovative dual screen technology. By strategically placing high-quality digital screens in high-traffic areas such as lifts and elevators, we ensure maximum visibility and engagement for your brand. Our advanced advertising solutions combine vertical and horizontal displays to captivate audiences with stunning visuals and dynamic content.
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...Search Engine Journal
While on-page SEO gets a lot of attention, overlooking your website's technical foundation can severely limit your ability to rank on search engines (and reach new customers).
Is your technical SEO where it needs to be for success?
Watch as we explore an actionable framework for auditing and improving your technical SEO across four key pillars—discoverability, crawlability, indexability, and user experience. You’ll walk away with tactics to send stronger signals to Google and outrank your competition.
You’ll learn:
- How to optimize for discoverability through sitemaps, site architecture, and more.
- Strategies to improve crawl budget and avoid crawler traps.
- How to leverage Schema and optimize heading structure for better indexability.
- The top tools and processes for continuous technical SEO monitoring.
With Steven van Vessum and Alexandra Dritsas, we’ll also dive into best practices for Core Web Vitals and accessibility that will create an enhanced user experience for your audience.
If you’re looking to maximize website performance through technical SEO, you can’t afford to miss this webinar.
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - G...mjenkins13
Join us for our next Greenville Hug event where we will explore Hubspot's Content Hub! During this session, we will break down in detail the Content Hub's features and use cases for marketers for creating & managing content. Hope to see you there!
TAM AdEx-Quarterly Report on Digital Advertising_2024.pdfSocial Samosa
According to the report, the most popular method for pushing ads on digital platforms was Twitter Display, which accounted for 39% of all ad impressions.
Advantages of digital marketing course telugusatyasafi79812
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands. This course will provide you with a comprehensive understanding of the key concepts, strategies, and tools used in digital marketing today.
Do's and Don'ts: How to Pitch Your Press Release to JournalistsAggregage
Have you ever wondered how to write a compelling press release? Have you considered best practices when it comes to pitching your news to journalists to earn media coverage? In this webinar with Michelle Garrett, we’ll cover tips and advice to help you get the most out of each of each piece of news you pitch!
In this dynamic 30-minute presentation, we’ll delve into the powerful trio of content, community, and conversions. Discover how to use context of social media platforms to create content that resonates with your audience, build engaged community, and ultimately drive conversions that grow your brand.
Key Takeaways:
Spend less money on production and strategy, and more money on testing quality content that's contextual to the platform we're trying to create on.
Podvertise.fm - Podcast Advertising Marketplace (Invest.Podvertise.fm) helping brands, SMBs & marketing agencies to advertise on the most relevant podcasts
10 Event Management Fun Facts that will make you laugh and appreciate the challenging but rewarding business event management industry.
I presented this as a light moment during MICECON 2024 at Clark, Philippines.
It was a fun presentation aimed at setting the tone for event attendees to be comfortable in the three-day event of MICECON - the Philippines top MICE event.
How to market real estate projects in Nepal ? Marketing Plan SampleDipendra Prasad Poudel
How to market Residential Properties in Nepal ?
This is a sample marketing strategy for a residential project in Kathmandu, Nepal.
With this sample, you can modify projects according to your needs.
For further queries please contact :
mailfordipendra@gmail.com
#RealEstate #Marketing #SocialMedia
SMM OWL Presentation- Best SMM Panel ServicesSMM OWL
SMM Owl provides all social media services to get quick results. Our panel offers a one-stop solution for businesses looking to boost their online presence through effective social media management. We provide all social media services like YouTube, Facebook, Instagram & other platforms. They’ve been the go-to source and trusted provider of cheapest SMM Panel not just for YouTube, but for other media channels as well, so you may reap the benefits of a well-balanced and robust expansion of your online presence across all social platforms. They provide youtube subscribers, watchtime, likes & views at very affordable price.
Ralph DiPiero's Tested Methods for Mastering Marketing ConsultingRalphDiPiero
With the help of this comprehensive guide, learn Ralph DiPiero's tried-and-true methods for succeeding in marketing consulting. DiPiero provides tried-and-true strategies for overcoming obstacles, enhancing client interactions, and producing significant outcomes. His experience provides priceless insights on how to succeed in marketing consulting by utilizing creativity, data-driven decision-making, and effective communication, regardless of your level of experience as a consultant or lack thereof.
Integrated Marketing: A Strategic Approach for Modern Marketersdmprachigupta
Integrated Marketing is a strategic approach that ensures all communication and messaging across various channels are cohesive and consistent, aiming to unify promotional efforts across traditional and digital platforms. This approach is pivotal in today's marketing landscape, fostering brand trust and loyalty through a seamless customer experience.
Role and Importance of Digital Marketing in Business.docxAimstorms
In today's fast-paced and digitally-driven world, the role and importance of digital marketing in business cannot be overstated. With the rise of the internet and social media, traditional marketing strategies have taken a back seat, making way for digital marketing to become a crucial component of business success. In this blog, we will explore the importance of digital marketing and how it benefits businesses, leading to significant business growth with digital marketing strategies.
3. K N O W Y O U R P U R P O S E
S P E A K T O Y O U R A U D I E N C E
W H A T T O W R I T E
P O L I S H Y O U R S T Y L E
P E R F E C T I N G Y O U R P R O C E S S
Writing for the Web.
5. Know your purpose.
All marketing content is essentially composed to
achieve the same goal:
To get people to read it.
6. Know your purpose.
Why do we want them to read?
To educate
To build rapport
To build credibility
To develop a relationship
To SELL!
Generate Revenue( )
7. Know your purpose.
Back in the day…
Sales was asymmetrical,
sales person held all the
info, the buyer had little.
NOW
Buyers hold the info,
it flows freely online.
8. Know your purpose.
Why do need to write?
People are contacting
sales 57% later in the
buying process.
57%
Of the sales process has
already taken place
before they contact you.
9. Your buyers are going to find information to
form their buying decision from somewhere.
Do you want them to hear it from you?
OR
From your competition?
10. Before you start: Get your head on straight.
Don’t assume viewers
will read what you’ve
written simply because
you wrote it
Writing is selling, it is
not meant to meet your
emotional needs
Forgive yourself
Make an adequate
timeline to achieve
your process
Know your support
group
Hold true to your
process
Know your purpose.
11. Before you start: Set goals.
Know your purpose.
What do you want your viewers to do or learn?
Knowledge Action
Your agenda Their agenda
To educate businesses about
the benefits of blogging
Discover if blogging is a good
marketing fit for their business
HOW?
Share information about
how to get started blogging
with statistics of how it helps
drive traffic to a site
A big link button leading to a
page on the website with more
info about the guide and a call
to action to download
EXAMPLE
13. Before you start: Set deadlines.
When do you need to:
send your email
publish your post
finalize your content
Create a timeline working from end to beginning
Know your purpose.
14. What will your timeline look like?
Allow for wiggle room.
Two days for revisions.
How MayeCreate works as a group.
15. Before you start: Brainstorm keywords.
What are keywords and why are they important?
Search terms or phrases
Resonate terms or phrases that evoke emotion and/or action
What are key words or phrases you need to include
for SEO or to relate to your audience?
Make a list to use during brainstorming and editing
to include in blog post and page:
Content
Titles
Meta Tags
Know your purpose.
16. What keywords do people use to search
for your business online?
What keywords resonate with your
audience?
17. Speak to your audience.
When trying to reach to everyone you end up
touching to no one at all.
18. Speak to your audience.
Interests
Income
Gender
Education
Level
Communication
Style
Life Style
Age
Location
Relationship
Who are you
speaking to?
Will these factors
impact effective
delivery of your
message?
20. Communication Style: DISC
Strong-Willed
Competitive
Demanding
Independent
Direct
Self-Centered
Decisive
Tough
Impatient
Sociable
Talkative
Open
Enthusiastic
Energetic
Persuasive
Spontaneous
Emotional
Impulsive
Steady
Laid Back
Modest
Trustworthy
Family Oriented
Sincere
Patient
Careful
Calm
Precise
Exact
Analytical
Systematic
Follows Rules
Quiet
Careful
Formal
Disciplined
Speak to your audience.
D I S C
21. Speak to your audience.
D I S C
Doesn’t matter what style you are, everyone loves to see their own name!
Communication Style: DISC
Brief and to
the point
Results
oriented
Focus on the
future
Get to
business
Positive and
conversational
Quirky and
friendly
Ask for
feedback
Get personal
Be excited!
Take your
time
Do what you
say you’ll do
Remember
the little
things
Human
interest
Go into
details
Keep it
formal
Explain why
Reflect on
the past
(working
results)
22. What communication style are your readers?
It’s okay if they’re not the same.
Get mentally prepared…
23. Buyer Personas
What Are Buyer Personas?
Buyer personas are fictional
representations of your ideal
customers.
They are based on real data about
customer demographics and online
behavior, along with educated
speculation about their personal
histories, motivations, and concerns.
?
Slide content courtesy of HubSpot Buyer Persona Template
24. Persona Name
1. BACKGROUND
Basic details about persona’s role
Key information about the
persona’s company
Relevant background info, like
education or hobbies
2. DEMOGRAPHICS
Gender
Age Range
HH Income (Consider a spouse’s
income, if relevant)
Urbanicity (Is your persona urban,
suburban, or rural?)
3. IDENTIFIERS
Buzz words
Mannerisms
Slide content courtesy of HubSpot Buyer Persona Template
25. Persona Name
4. GOALS
Persona’s primary goal
Persona’s secondary goal
5. CHALLENGES
Primary challenge to persona’s
success
Secondary challenge to persona’s
success
6. HOW WE HELP
How you solve your persona’s
challenges
How you help your persona
achieve goals
Slide content courtesy of HubSpot Buyer Persona Template
26. Persona Name
7. REAL QUOTES
Include a few real quotes – taken
during your interviews – that
represent your persona well. This
will make it easier for employees
to relate to and understand your
persona.
8. COMMON OBJECTIONS
Identify the most common
objections your persona will raise
during the sales process.
Slide content courtesy of HubSpot Buyer Persona Template
27. Persona Name
9. MARKETING MESSAGING
How should you describe your
solution to your persona?
10. ELEVATOR PITCH
Make describing your solution
simple and consistent across
everyone in your company.
Slide content courtesy of HubSpot Buyer Persona Template
30. Building a online bridge to your customers.
Speak to your audience.
Your
Audience
Closed
Business
Facebook
Email
Marketing
Blog &
Website
Pinterest
Other possible digital components of your marketing bridge:
Twitter, LinkedIn, Houzz, Google+, YouTube, Google AdWords
31. Don’t just build a bridge, cast a net.
Speak to your audience.
Your
Audience
Closed
Business
WEBSITE
Blog
Email
Marketing
Facebook
Pinterest
32. Sometimes in the process this is a good
stopping point. Let your thoughts
simmer and come back in a day or two to
start writing.
Now…What to write?
33. Goal: Get people to read it…but what to write?
Subscribe to RSS feed of other
popular blogs in your industry.
Keep a list of FAQ from clients
& prospects.
Share photos, video, events and
event summaries.
Testimonials
Check out your competition
and those you admire.
Summaries explaining current
events or technological
advances in your industry.
Featured clients
Industry specific controversy
What to write.
You don’t just have to write about what you do.
You do have to write about topics that interest your audience.
35. Product/Service Audience
Blog Business Owner
Concerns Questions
Not enough time How do I fit it in with everything else?
No sure what to write about What should I write about?
Not sure why they’d do it Why would I blog?
What are the benefits of blogging?
Not sure how much to write How often do I need to blog?
How long does my article need to be?
Not sure how to write it How do I write it?
How do I make it pretty?
What to write.
36. What to write.
Social Media Rule of Thirds:
A balanced approach to sharing
content with the rule of thirds:
Promotes a well rounded
relationship
Talking about you as a
person or company
Promoting your content or
services
Positioning you as an
industry resource
33.3%
Personal or
Professional
Interactions
33.3% Brand
Promoting Posts
33.3%
Industry
Related Posts
from an
Outside
Source
37. What to write.
What information would they expect to find?
Read competitor sites to see how much information they provide.
Will you share pricing? (Does your competition?)
What questions are you commonly asked in a first meetings or
phone conversations?
What will tip the scales in your favor?
Example: What can you share that your competition does not to
show you’re a great company who knows what they’re doing?
?
?
When writing about a specific product or service place
yourself in the shoes of your audience:
38. What to write.
Are you promoting or conversing?
Social media is about building a relationship, selling constantly
and never bonding does not build relationships
Are you contributing too little or over contributing?
Everyone likes a chuckle or a helpful hit but steer clear of
continually talking about mundane tasks
Are you keeping true to company culture?
If you’re formal everywhere else keep your conversation formal
yet inviting in social media, don’t change your persona.
Stay positive, no one likes a whiner.
?
?
When writing for social media:
?
!
39. Tonality: What personality do you want to portray?
Conservative
Clinical
Traditional
Professional
Resonate
Powerful
Distinct
Brave
Courageous
Heavy
Steady
Polish your style.
40. Tonality: What personality do you want to portray?
Agreeable
Fair
Friendly
Pleasant
Helpful
Tender
Kind
Quaint
Innocent
Warm
Calm
Easy going
Gentle
Laid back
Neutral
Polish your style.
41. Tonality: What personality do you want to portray?
Lively
Light
Charming
Curious
Thoughtful
Cheerful
Witty
Comfortable
Open
Encouraging
Energetic
Enthusiastic
Polish your style.
42. Tonality: What personality do you want to portray?
Trendy
Youthful
Clever
Alive
Outrageous
Bold
Unusual
Wild
Funny
Different
Noisy
Polish your style.
43. Tonality: What personality do you want to portray?
When we do website design
for others we make sure
they don’t stray too far from
the yellow brick road. Now
we need your help to keep
us from being attacked by
those darn flying monkeys.
When we do website design
for others we keep them on
track ensuring they reach
their goals. Now we need
your help to make sure we
don’t stray from our
original objectives.
Polish your style.
-VS-
45. Format for success: Textbook meets inverted pyramid.
A textbook organizes information with a table of
contents, easily identifiable chapters, sub-titles and
captions on images.
Polish your style.
website navigation
page titles
46. Format for success: Textbook meets inverted pyramid.
Vocal story telling
Build interest
This is so funny
That reminds me of this
one time when…
You won’t believe this
Supporting details
Bang!
Inverted pyramid
Bang!
If you don’t get past this
statement it’s OK, the
reader still got the
information they needed.
Supporting details
Less important
information
Polish your style.
You only have 3-5 seconds to hook your reader.
47. Speaking vs. Writing: Free flow then edit.
When you talk you add all
kinds of unnecessary words
into each sentence to get your
point across. I know my brain
clips along faster when I’m
speaking than when I’m
writing. When communicating
with your audience they
probably don’t want to read all
the fluffy stuff in between, they
want to get right to the point.
When speaking you add
extra words into each
sentence unnecessarily.
My brain clips along
faster when I’m speaking
than writing. Your
audience doesn’t want to
read all the fluff, so get
to the point.
Polish your style.
48. Format for success: Textbook meets inverted pyramid.
Create visual hierarchy with text sizing and colors
Bold key information
Break apart information into bulleted lists
Place captions with graphics to emphasize key
elements
Use meaningful original graphics instead of clip art
or stock photos whenever possible
Polish your style.
49. How long is too long?
Blog Posts
Keep entries around 250-300 words, less than 500
300 words not enough? Breakdown your article into logical
parts and make a series of entries.
Keep paragraphs short, 3-5 sentences
Break up every few paragraphs with a sub heading
to help viewers skim for content
Remove all content that is not needed
Polish your style.
50. How long is too long?
Twitter
Max is 140 characters
This includes links names
and all! So shoot for 124.
Facebook
Ideal length is 100 to 119
characters
Max 63,206
Email Newsletter
Take the very best content
Put that in your newsletter
Link to everything else on
your website
Try for 500 characters or
less
Polish your style.
51. E-Newsletter Styles
Magazine-style
Short copy
Your newsletter is
primarily used as a
portal to content on
your website.
Polish your style.
Hybrid
Medium-length copy
Both inform readers
and promote a
product or service —
one large excerpt
with link to site for
more.
Single-Topic
Long copy
Include all the
information readers
want into the email
itself. No links
necessary unless
needed.
52. How often is too often?
Facebook
1-2 times per day, be consistent
Twitter
As many times as you want say the
message in different ways each time
Blog
At least 1 time every two weeks
(depending upon desired results)
Email Marketing
1 or more per month is effective,
readership drops until 5 then holds steady
Polish your style.
53. Tasty title writing tips.
Short and sweet is best, keep it 50 characters or less
Pack a punch, make it interesting, the subject is the first thing
viewers see and maybe the only thing if it’s not intriguing
Capitalize Letters of Each Word for Easy Recognition.
Consider starting emails with the business name so they know
who the email is coming from
AVOID: help, percent off and reminder, special, ALL CAPS,
!!!!!!!, free
Create urgency and the must read feeling (BUYER PERSONA)
Polish your style.
54. Questions Titles
How do I fit blogging in
with everything else?
Here's How I Wrote This 1,000-Word Blog Post in
10 Minutes
How to Shave 20 Minutes Off Your Next Blog Post
What should I write about? How to Think Up a Year's Worth of Blog Post
Topics in an Hour
How to Turn One Idea Into a Bottomless Backlog
of Blog Posts
How to Choose a Solid Topic for Your
Next Blog Post
How to Identify Content Topics That Hit Home
With Your Readers
Why would I blog?
What are the benefits of
blogging?
The Benefits of Blogging: Why Businesses Do It,
and You Should Too
Why Blogging Is Like Running for Small Business
Owners***
Why the Blog Post Is the New Ad Unit
58. Test your call to action.
Close your eyes and open them, what do you see first?
Put yourself in the shoes of a viewer, be objective
Do you know where to click instinctively?
Did you ask your viewers to take action? Is it front and
center?
Look for consistent punctuation and capitalization of bulleted
lists and subtitles
Don’t forget your contact information
Polish your style.
59. The final edit.
Plug in additional key words (web pages and blogs only)
SPELL CHECK!!!
Read it out loud
Consider composing in Word to easily recognize spelling and
grammar errors. Note: writing in Word doesn’t negate
reading proofing your grammar and spelling upon
completion!
Send to the proofing authorities in your process
Polish your style.
60. Put your new found knowledge to work!
Perfecting Your Process.
61. GOAL:
TIMELINE: Sooner the better, supplies are needed. No approval needed from
superiors, I’m the boss of my own blog!
AUDIENCE: Followers of the task force blog. Friends, family, fellow search and
rescue professionals. Varied communication styles and backgrounds.
KEYWORDS: Joplin, MO, Needs List, Search and Rescue, Task Force
Knowledge Action
Your agenda Their agenda
To let readers know about the
Joplin situation.
Tell them how to donate
supplies.
HOW?
Tell our story about Home
Depot and share a picture.
Highlight needs list and how
to contact for pick up.
62. OUTLINE:
• Explain the mission
• Share the GPS story
• Street sign not right
• What Home Depot?
• Share Nancy’s contact info
• Needs list
63. Our experience in Joplin.
Our taskforce was deployed to Joplin, MO to search for missing persons. We
were assigned to search the Home Depot area. We piled in the car and drove
toward the corner of Main and 20th Street. We drove in circles around the fallen
19th Street sign a few times in search of 20th Street, looking for Home Depot but
didn’t see the store anywhere in sight. Finally we consulted our GPS navigation
system and searched for the Home Depot. Turns out we were on the corner of
Main and 20th Street all along! The street sign from 19th Street had been torn out
of the ground by the tornado and thrown a full city block to the corner of Main
and 20th were it lay impaled in the ground. All that was left of Home Depot was a
bunch of shelves sticking out of a bunch of concrete that looked like a parking lot.
The people of Joplin would greatly appreciate all supplies and donations you can
provide. Much needed items are water, bandages, blankets and canned food.
Please contact Nancy with the Red Cross at nancy@theredcross.org to coordinate
supply pick up.
Get it all out.
64. First impression? Be a critic!
What information is the most important?
What makes you think, “Wow I’m glad I read that?”
65. Our experience in Joplin.
Our taskforce was deployed to Joplin, MO to search for missing persons. We
were assigned to search the Home Depot area. We piled in the car and drove
toward the corner of Main and 20th Street. We drove in circles around the fallen
19th Street sign a few times in search of 20th Street, looking for Home Depot but
didn’t see the store anywhere in sight. Finally we consulted our GPS navigation
system and searched for the Home Depot. Turns out we were on the corner of
Main and 20th Street all along! The street sign from 19th Street had been torn out
of the ground by the tornado and thrown a full city block to the corner of Main
and 20th were it lay impaled in the ground. All that was left of Home Depot was a
bunch of shelves sticking out of a bunch of concrete that looked like a parking lot.
The people of Joplin would greatly appreciate all supplies and donations you can
provide. Much needed items are water, bandages, blankets and canned food.
Please contact Nancy with the Red Cross at nancy@theredcross.org to coordinate
supply pick up.
Get it all out.
66. Our experience in Joplin.
Our taskforce was deployed to Joplin, MO to search for missing persons. We
were assigned to search the Home Depot area. We piled in the car and drove
toward the corner of Main and 20th Street. We drove in circles around the fallen
19th Street sign a few times in search of 20th Street, looking for Home Depot but
didn’t see the store anywhere in sight. Finally we consulted our GPS navigation
system and searched for the Home Depot. Turns out we were on the corner of
Main and 20th Street all along! The street sign from 19th Street had been torn out
of the ground by the tornado and thrown a full city block to the corner of Main
and 20th were it lay impaled in the ground. All that was left of Home Depot was a
bunch of shelves sticking out of a bunch of concrete that looked like a parking lot.
The people of Joplin would greatly appreciate all supplies and donations you can
provide. Much needed items are water, bandages, blankets and canned food.
Please contact Nancy with the Red Cross at nancy@theredcross.org to coordinate
supply pick up.
What else can be done to improve this piece?
Revise for style.
67. Our experience in Joplin.
Our mission was to locate missing persons but first had to locate the missing
Home Depot store formerly located on the corner of Main and 20th Street. The
landscape in Joplin was so unrecognizable we needed a GPS to find our task force
location, the Home Depot
My task force circled the impaled 19th Street sign near Main Street for 15 min
before we thought to use our GPS. We then discovered we’d already reached our
destination; the street sign had flown a full city block to reach its new location.
What was once Home Depot is now shelving standing in a parking lot.
Help this city in need.
Email Nancy with the Red Cross at nancy@theredcorss.org to coordinate supply
pickups. Items needed include:
Bottled water
Bandages
Blankets
Canned Food
Revise for style.
68. Joplin: Shelving , Street Signs & Needed Supplies.
Our mission was to locate missing persons but first had to locate the missing
Home Depot store formerly located on the corner of Main and 20th Street. The
landscape in Joplin was so unrecognizable we needed a GPS to find our task force
location, the Home Depot.
My task force circled the impaled 19th Street sign near Main Street for 15 min
before we thought to use our GPS. We then discovered we’d already reached our
destination; the street sign had flown a full city block to reach its new location.
What was once Home Depot is now shelving standing in a parking lot.
Help this city in need.
Email Nancy with the Red Cross at nancy@theredcorss.org to coordinate supply
pickups. Items needed include:
Bottled water
Bandages
Blankets
Canned Food
Revise for style. Write title. Test call to action.
I find I tend to write the most
important information last in my
paragraphs. I often move the
last sentence to the beginning.
69. Joplin: Shelving , Street
Signs & Needed Supplies.
The landscape in Joplin was so
unrecognizable we needed a GPS to find our
task force location, the Home Depot. Our
mission was to locate missing persons but
first had to locate the missing Home Depot
store formerly located on the corner of Main
and 20th Street.
What was once Home Depot is now
shelving standing in a parking lot.
My task force circled the impaled 19th Street
sign near Main Street for 15 min before we
thought to use our GPS. We then discovered
we’d already reached our destination; the
street sign had flown a full city block to
reach its new location.
Help this city in need.
Email Nancy with the Red
Cross at
nancy@theredcorss.org to
coordinate supply pickups.
Items needed include:
• Bottled water
• Bandages
• Blankets
• Canned Food
Joplin, MO Home Depot wreckage.
70. K N O W Y O U R P U R P O S E
S P E A K T O Y O U R A U D I E N C E
W H A T T O W R I T E
P O L I S H Y O U R S T Y L E
P E R F E C T I N G Y O U R P R O C E S S
Writing for the Web.