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HELLOI’m Matt
@duckymatt
CLIENTS
Image credit: Hughes Entertainment, Twentieth Century Fox (Home Alone, 1990) @duckymatt
CLIENTS
WORKING WITH
BETTER
Image credit: Paramount Pictures (Top Gun, 1986) @duckymatt
UX?
SO, HOW DOES THAT RELATE TO
@duckymatt
Spent days putting this awesome design together
and just got client feedback. Looks like I'll be
spending the next few days ruining it!!
Gah. Working w/ a client who doesn't get this.
Making my head explode. They don't care about UX.
When you push forward a client design request
that you both know is a terrible idea.
Image credit: Talkback Thames and Channel 4 TV (The IT Crowd, 2006) @duckymatt
Image credit: Capella International, Eric’s Boy, KC Medien, Moving Pictures and New Line Cinema (Austin Powers, 1997) @duckymatt
http://clientsfromhell.net/ @duckymatt
@duckymatthttp://www.sharpsuits.net/
@duckymatthttp://www.sharpsuits.net/
http://www.sharpsuits.net/ @duckymatt
CAN YOU MAKE IT SO
PLAYS EVERY TIME SOMEONE
RECEIVES AN EMAIL FROM US?
@duckymatt
A MONSTER OF OUR
OWN MAKING
Image credit: Universal Pictures (Frankenstein, 1931) @duckymatt
How much of the shit
we complain about all
day has our fingerprints
all over it?
MIKE MONTEIRO
Photo credit: Amber Gregory: https://www.flickr.com/photos/fontshop/7091584773/
Recommended read: http://www.abookapart.com/products/design-is-a-job
@duckymatt
I CLIENT WORK
@duckymatt
Image credit:Chartoff-Winkler Productions and United Artists (Rocky, 1976) @duckymatt
Image credit: Bold Films, Blumhouse and Right of Way (Whiplash, 2014) @duckymatt
The design process is
weird and complicated
because it involves
people…
…who are weird and
complicated.
MARK BOULTON
Photo credit: Anton Peck: http://www.flickr.com/photos/26545827@N00/5691825327/
Source: http://bradfrostweb.com/blog/post/where-theres-muck-theres-brass-mark-boulton-at-smashing-conference/
@duckymatt
CLIENT WORK IS ALL
ABOUT RELATIONSHIPS
Image credit: Touchstone Pictures (Turner & Hooch, 1989) @duckymatt
THREE KEY INGREDIENTS
Image credit:L.A. Films and HBO (¡Three Amigos!, 1986) @duckymatt
EMPATHY
TRUST
COMMUNICATION
@duckymatt
EMPATHY
TRUST
COMMUNICATION
@duckymatt
PUT THE SHOE ON THE OTHER FOOT
THEY HIRED YOU TO SOLVE A PROBLEM THAT THEY CANNOT ALONE
Image credit:Cinema Group Ventures and Paramount Pictures (Trading Places, 1983) @duckymatt
CLIENTS WANT TO BE GUIDED
CLEARLY DEFINE THE ROLES OF
THE CLIENT RELATIONSHIP
Image credit:Paramount Pictures (Forrest Gump, 1994) @duckymatt
Image credit: Twentieth Century Fox Film Corporation and Cubicle Inc. (Office Space, 1999) @duckymatt
ONE ON ONE
INTERVIEWS
Image credit:Village Roadshow Pictures, NPV Entertainment, Baltimore Pictures, Spring Creek Productions, Face Productions, Tribeca Productions (Analyse This, 1999)
http://goodkickoffmeetings.com/2010/04/stakeholder-frontloading/
@duckymatt
The turning point in
many interviews is when
the interviewee gets up
and closes the office door
and lowers their voice.
PAUL BOAG
Photo credit: Andreas Øverland: http://www.flickr.com/photos/andreasoverland/4954194732/
Source: http://boagworld.com/business-strategy/how-to-improve-your-site-using-stakeholder-interviews/
@duckymatt
http://dilbert.com/strips/comic/2000-11-05/ @duckymatt
SETTING GOALS
EMPATHY
TRUST
COMMUNICATION
@duckymatt
INTEGRITY
RELIABILITY
TRANSPARENCY
RESPECT @duckymatt
HONESTY
DON’T OVER-PROMISE

AND UNDER-DELIVER
Image credit:RKO Radio Pictures and Walt Disney Productions (Pinocchio, 1940) @duckymatt
GIVE UPDATES
EVEN IF THERE ISN’T
MUCH TO REPORT
Image credit: Columbia Pictures Corporation and Hawk Films (Dr Strangelove, 1964) @duckymatt
TRANSPARENCY
FOSTER TRUST BY INVOLVING YOUR CLIENT
THROUGHOUT THE DESIGN PROCESS
Image credit:Universal Pictures, Amblin Entertainment, U-Drive Productions (Back to the Future, 1985)
@duckymatt
TAKE THE CLIENT ON THE
JOURNEY WITH YOUImage credit: MGM and Loew’s (The Wizard of Oz, 1939) @duckymatt
SURPRISES
SUCK
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COLLABORATE
THROUGH
WORKSHOPS
AND STUDIOS
@duckymatt
EXPOSE YOUR
CLIENTS

TO RESEARCH
DIRECTLY
@duckymatt
There is a direct
correlation between
this exposure and the
improvements we see
in the designs that
team produces.
JARED SPOOL
Photo credit: Jeffrey Zeldman: http://www.flickr.com/photos/zeldman/8614173005/
http://www.uie.com/articles/user_exposure_hours/
@duckymatt
RESPECT
NOT
REVERENCE
Image credit: Paramount Pictures, Alfran Productions (The Godfather, 1972) @duckymatt
THE NO PERSON
Image credit: Carolco Pictures, Pacific Western, Lightstorm Entertainment, Canal+ & T2 Productions (Terimator 2: Judgment Day, 1991)
@duckymatt
Image credit: Paramount Pictures and Lucasfilm (The Raiders of the Lost Ark, 1981) @duckymatt
Your ego is a
bad designer
CHRISTOPHER BUTLER
http://www.newfangled.com/your_ego_is_a_bad_designer
@duckymatt
UNCOVER THE
UNDERLYING
PROBLEM
GET THE CLIENT TO
FOCUS ON PROBLEMS
RATHER THAN SOLUTIONS
Image credit: NBC Universal Television (Columbo, 1971) @duckymatt
STAY POSITIVE MEANS YOU CAN SAY NO
WITHOUT BEING THE ‘NO’
PERSON
Image credit: Walt Disney and Pixar Studios. (Up, 2009) @duckymatt
People will forget what you said.
People will forget what you did.
But people will never forget how
you made them feel.
MAYA ANGELOU
Photo credit: York College ISLGP http://commons.wikimedia.org/wiki/File:Maya_Angelou_visits_YCP!_2413.jpg
@duckymatt
Not only were we satisfied with the quality of work carried
out for us, but we also really enjoyed working closely with
the team in both a professional and personal capacity.
It was very dynamic and creative. I always felt they
really cared about the project.
Great team to work with, everyone was
enthusiastic from the first day to the final delivery.
Image credit: Broadway Video, Little Stranger, NBC Universal Television (30 Rock, 2006) @duckymatt
EMPATHY
TRUST
COMMUNICATION
@duckymatt
ACTIVELY AVOID
MISINTERPRETATION
FORK HANDLES
OR FOUR CANDLES?
Image credit: BBC. (The Two Ronnies, 1976) @duckymatt
When you're struggling
to write a sensitive email,
stop trying. Pick up the
phone and call instead.
CARL SMITH
http://devianthippie.com/
Source: https://twitter.com/carlsmith/status/430505161765974017
@duckymatt
PRESENT DESIGNS,
DON’T JUST EMAIL THEM
Image credit: Dreamworks SKG, Universal Pictures, Scott Free Productions, Mill Film, C&L, Dawliz and Red Wagon Entertainment (Gladiator, 2000) @duckymatt
@duckymatt
YOUR DESIGNS WON’T
SELL THEMSELVES
Image credit: Gracie Films and 20th Century Fox Television (The Simpsons, 1997)
@duckymatt
“WHAT DO YOU THINK?”
IS THE ENEMY OF
CONSTRUCTIVE FEEDBACK
Image credit: Warner Bros, Hawk Films, Peregrine and The Producer Circle Company (The Shining, 1980)
@duckymatt
The client didn’t hire
you to make something
they liked, and
something they like may
not be the thing that
leads to their success.
MIKE MONTEIRO
Photo credit: Amber Gregory: https://www.flickr.com/photos/fontshop/7091584773/
Source: https://medium.com/@monteiro/13-ways-designers-screw-up-client-presentations-51aaee11e28c
@duckymatt
BE CONSISTENT
IN YOUR USE

OF LANGUAGE
Available on iOS or Android: http://uxcompanion.com/ @duckymatt
SOME OF THE WAYS
WE FOSTER BETTER
COMMUNICATION
@duckymatt
SKETCHING
Image credit: Twentieth Century Fox Films, Paramount Pictures and Lightstorm Entertainment (Titanic, 1997) @duckymatt
PROTOTYPING
Image credit: Paramount Pictures, Marvel Studios, Fairview Entertainment and Dark Blades Films (Iron Man, 2008) @duckymatt
STYLE TILES
http://styletil.es/ @duckymatt
http://boagworld.com/design/pattern-library/
PATTERN LIBRARIES
@duckymatt
Image credit: The Ladd Company, Shaw Brothers and Warner Bros. (Blade Runner, 1982) @duckymatt
TESTING, DUH
SO NEXT TIME
Image credit: Michael White Productions, National Film Trustee Company and Monty Python Pictures (Monty Python and the Holy Grail, 1975) @duckymatt
WHAT COULD YOU HAVE
DONE DIFFERENTLY?
@duckymatt
DID YOU SET AND MANAGE
THEIR EXPECTATIONS?
@duckymatt
DID YOU COLLABORATE AND
INVOLVE THEM AS AN EQUAL?
@duckymatt
DID YOU STRUCTURE
FEEDBACK APPROPRIATELY?
@duckymatt
SOMETIMES…
@duckymatt
No matter how much you try,
you can’t stop people from
sticking beans up their nose.
JARED SPOOL
Source: http://www.uie.com/brainsparks/2011/07/08/beans-and-noses/
Photo credit: Brandon Dilbeck (http://commons.wikimedia.org/wiki/File:JellyBellyBeans.jpg) @duckymatt
MORE OFTEN…
@duckymatt
LEARN
Image credit: Lucasfilm (Star Wars: Episode I, 1999) @duckymatt
MAKE TRULY
EXCELLENT EXPERIENCES
Image credit: Warner Bros, Village Roadshow Pictures, Groucho II Partnership & Silver Pictures (The Matrix, 1999) @duckymatt
Image credit: Am Psycho Productions, Edward R Pressman Film, Lions Gate Films, Muse Productions, PPS Films, Quadra Entertainment, Universal Pictures (American Psycho, 2000)
THAT WE
@duckymatt
Image credit: Twentieth Century Fox Film Corporation, Gordon Company, & Silver Pictures (Die Hard, 1988)
OUR CLIENTS
@duckymatt
Image credit: Chartoff-Winkler Productions and United Artists (Rocky, 1976)
AND OUR USERS
@duckymatt
Image credit: Warner Bros, Village Roadshow Pictures, A&E Television Network, Bazmark Films, Red Wagon Entertainment and Spectrum Films (The Great Gatsby, 2013)
WILL
@duckymatt
THANK YOU
@duckymatt
Copyright: Studio 37 & La Petite Reine & La Classe Américaine
& JD Prod & France 3 Cinéma & Jouror Productions & uFilm (The Artist, 2011)
@cyberduck_uk

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