An Arbitrary Number of Things You Should Know About Mobile First SEO
- 1. An Arbitrary Number Of Things You Should Know About
Mobile First SEO
Joe Turner / @joesturner
- 3. In October 2016, Google’s Gary Illyes revealed plans
to create a ‘mobile-first index’.
“Our search index will continue to be a single index
of websites and apps, our algorithms will eventually
primarily use the mobile version of a site’s content
to rank pages from that site, to understand
structured data, and to show snippets from those
pages in our results.”
- 11. If you have a responsive or a
dynamic serving site…
- 13. Consider…
• Make sure your mobile site has the content you want
to rank for.
• Use structured data on your mobile site.
• Add rel-annotations to your mobile and desktop site
- 15. What do you mean, ‘other search engines’?
Yes, they do exist.
But, no, there’s no plans to follow suit.
- 18. Why it’s important
• 47% of consumers expect a web
page to load in 2 seconds or less*
• 40% of people abandon a website
that takes more than 3 seconds to
load*
• testmysite.thinkwithgoogle.com
*source: Kissmetrics
- 22. What are Featured Snippets?
• A summary or an answer to a user
query or question that is entered into a
search engine. Google displays the
answers at the top of the search results.
• Google extracts from good on-page
content that best responds to the
search engine query.
• 3 main types - paragraph, list & table
- 23. Why Snippets Matter…
• Opportunity to gain more visibility in desktop and mobile searches
• HubSpot found CTR increased by over 114% for pages with featured
snippets
• Study of 850,000 search results, 19% now had featured snippets
• “The snippets and answers we provide may be read out loud on Google
Home, so it’s really important.” - Google
- 26. Further reading
How to Optimise Your
Content for Google’s
Featured Snippet Box
By Matthew Barby
goo.gl/zren44
- 29. Local SEO
• Claim your business listings on Google My
Business, Bing & Yahoo
• Get reviews on local business listings
• Make sure your NAP (name, address, phone)
info spot on
- 31. Structured Data
• Ensure your website uses structured data to return more informative results
for users.
• Improves Knowledge Graph of your website/business
• Better CTR
- 33. Voice Search
• Search Behaviour is changing
• “1 in 5 online adults have used voice
search on their mobile in the last month”
- Global Web Index
• “Mobile voice-related searches are 3X
more likely to be local-based than text”
via Search Engine Watch
- 34. • 50% of all searches will be voice searches by 2020 - comscore
• About 30% of searches will be done without a screen by 2020
- Mediapos
• By the end of 2017 the total number of voice-first devices in
circulation will reach 33 million - VoiceLabs
- 35. How to Optimise
• Informal Content - more natural,
conversational tone, longer tail keywords
• FAQs - Who, What, Where, When, Why & How
• Structured Data
- 37. • Make sure your site is responsive
• Check/improve site speed & mobile
friendliness
• Get your local business listings details spot on
• Win some featured snippets!
• Think about voice search when writing content