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Pmi social 2012_tmp

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Jessica Lagala Young
Jessica Lagala Young

The document summarizes the use of social media for project management and job searching. It provides tips for using LinkedIn groups, SlideShare, and Twitter for networking and sourcing candidates. Specific guidance is given for using hashtags, retweets and direct messages on Twitter to effectively search for jobs. LinkedIn updates and privacy settings for Facebook are also briefly addressed.

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Social Media PMI Breakfast October 2012
Agenda Social Media for Project Management • LinkedIn Groups • SlideShare • Twitter Social Media for Job Search • Marketing Yourself • Relevant social posts
LinkedIn Groups LinkedIn groups are great for sourcing candidates and gaining insight to different industries and skill sets. Groups are often formed around common interests and allow networking within its members. This can include career advice, general questions and discussions as well as job postings. The maximum number of groups allowable is 50 so make sure where you join are industry relevant.
SlideShare Overview • Share/view presentations on any topic • Largest professional “Sharing site” • 50,000 slideshows uploaded weekly • Average time on site – 8 minutes • 28 million unique visitors per month How to Use • Showcase company expertise on topics • Marketing materials • Share content virally • SEO
Twitter Tips Following: Who you follow on Twitter is just as important as what you Tweet. It defines your Twitter presence and focuses your conversations and interests on Twitter. Search: There are many ways to search Twitter to enhance your candidate or topic search. Twitter has a real time search located at the top of the page. You can use this feature anywhere throughout the site. https://twitter.com/#!/search-advanced has the same search function as the one that lives in the Twitter platform but it also allows you to conduct more advanced searches to focus on bios, regions and keywords.
Twitter Tips Hashtags (#) Hashtags help add tweets to a category which narrows down content within a search. Hashtags are created by putting a # in front of a word or phrase they want to be categorized. Note: phrases must be typed as one word. Some strong job related hashtags are: #jobs #jobadvice #jobhunt #jobsearch hashtags make twitter easily searchable and relevant – use these: #jobs @KPCareers #[CITYNAME]+jobs #[CAREERFIELD]+jobs For example: Come join #Kaiser #SF in #nursing http://bit.ly/HZVjeR #jobs
Social Media and Jobs Source: Bullhorn Reach 2012 Social Recruiting Activity Report Q2 2011
What Candidates Are Doing Source: MBAOnline.com, December 2011
Twitter Tips Why do you Tweet? Twitter is a 24 hour discussion, happening 365 days a year all over the country, you never know who, when or why someone will find your tweet. Your next star candidate could be just 1 tweet away. In order to get the most out of Twitter, it’s important to understand all of it’s messaging functionality. There are three main ways to directly communicate on Twitter besides tweeting. • Hashtags (#) • ReTweet (RT) • @username (ex: @JArdonLa) • Direct Messages (DM)
Twitter Tips ReTweet ReTweeting is exactly what the word implies. You are ReTweeting content someone else has tweeted. This gives credit to the person who originally posted the content and shows your followers what you’re interested in and want you want to share. You can ReTweet by clicking the ReTweet link on . NOTE: All of your followers can see what you ReTweet.
Twitter Tips @Username @username messages are tweets that indicate who you’re tweeting to. These are messages that are visible to all of your followers and indicate who you’re speaking with directly. In order to create an @Username message, just put @ symbol in front of the users Twitter handle and you will have created an @username message.
Twitter Tips • Have a human voice. People want to hear from a person or people, not an automated machine. • Tweet regional info, jobs, company career news, events, company news, career related tips such as resume and interview tips, career related articles and career shadowing tweets that portray the a day in the life of an employee. •This is extremely important for two reasons. One, it humanizes the experience showing viewers you care about their career and two, tweeting company related news and articles gives the potential applicant a first hand look into what they will be a part of as an employee in the Company as well as the company culture.
LinkedIn Updates • Showcase expertise • Ask questions and encourage interaction • Network within your industry • Comment on other’s posts
Facebook - Use your Settings! •Lists •Privacy Levels •Privacy on EACH post •Subscribe to those you want to hear from
Others to Consider • Pinterest • Google+ • Klout • YouTube
Thank you!

More Related Content

Pmi social 2012_tmp

  • 2. Agenda Social Media for Project Management • LinkedIn Groups • SlideShare • Twitter Social Media for Job Search • Marketing Yourself • Relevant social posts
  • 3. LinkedIn Groups LinkedIn groups are great for sourcing candidates and gaining insight to different industries and skill sets. Groups are often formed around common interests and allow networking within its members. This can include career advice, general questions and discussions as well as job postings. The maximum number of groups allowable is 50 so make sure where you join are industry relevant.
  • 4. SlideShare Overview • Share/view presentations on any topic • Largest professional “Sharing site” • 50,000 slideshows uploaded weekly • Average time on site – 8 minutes • 28 million unique visitors per month How to Use • Showcase company expertise on topics • Marketing materials • Share content virally • SEO
  • 5. Twitter Tips Following: Who you follow on Twitter is just as important as what you Tweet. It defines your Twitter presence and focuses your conversations and interests on Twitter. Search: There are many ways to search Twitter to enhance your candidate or topic search. Twitter has a real time search located at the top of the page. You can use this feature anywhere throughout the site. https://twitter.com/#!/search-advanced has the same search function as the one that lives in the Twitter platform but it also allows you to conduct more advanced searches to focus on bios, regions and keywords.
  • 6. Twitter Tips Hashtags (#) Hashtags help add tweets to a category which narrows down content within a search. Hashtags are created by putting a # in front of a word or phrase they want to be categorized. Note: phrases must be typed as one word. Some strong job related hashtags are: #jobs #jobadvice #jobhunt #jobsearch hashtags make twitter easily searchable and relevant – use these: #jobs @KPCareers #[CITYNAME]+jobs #[CAREERFIELD]+jobs For example: Come join #Kaiser #SF in #nursing http://bit.ly/HZVjeR #jobs
  • 7. Social Media and Jobs Source: Bullhorn Reach 2012 Social Recruiting Activity Report Q2 2011
  • 8. What Candidates Are Doing Source: MBAOnline.com, December 2011
  • 9. Twitter Tips Why do you Tweet? Twitter is a 24 hour discussion, happening 365 days a year all over the country, you never know who, when or why someone will find your tweet. Your next star candidate could be just 1 tweet away. In order to get the most out of Twitter, it’s important to understand all of it’s messaging functionality. There are three main ways to directly communicate on Twitter besides tweeting. • Hashtags (#) • ReTweet (RT) • @username (ex: @JArdonLa) • Direct Messages (DM)
  • 10. Twitter Tips ReTweet ReTweeting is exactly what the word implies. You are ReTweeting content someone else has tweeted. This gives credit to the person who originally posted the content and shows your followers what you’re interested in and want you want to share. You can ReTweet by clicking the ReTweet link on . NOTE: All of your followers can see what you ReTweet.
  • 11. Twitter Tips @Username @username messages are tweets that indicate who you’re tweeting to. These are messages that are visible to all of your followers and indicate who you’re speaking with directly. In order to create an @Username message, just put @ symbol in front of the users Twitter handle and you will have created an @username message.
  • 12. Twitter Tips • Have a human voice. People want to hear from a person or people, not an automated machine. • Tweet regional info, jobs, company career news, events, company news, career related tips such as resume and interview tips, career related articles and career shadowing tweets that portray the a day in the life of an employee. •This is extremely important for two reasons. One, it humanizes the experience showing viewers you care about their career and two, tweeting company related news and articles gives the potential applicant a first hand look into what they will be a part of as an employee in the Company as well as the company culture.
  • 13. LinkedIn Updates • Showcase expertise • Ask questions and encourage interaction • Network within your industry • Comment on other’s posts
  • 14. Facebook - Use your Settings! •Lists •Privacy Levels •Privacy on EACH post •Subscribe to those you want to hear from
  • 15. Others to Consider • Pinterest • Google+ • Klout • YouTube