#6 IMU: Advanced SEO Tactics: On Beyond Keyword Research (GF401)
•Download as PPT, PDF•
121 likes•37,435 views
Class 6 of Inbound Marketing University: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Presented by Rand Fishkin, SEOmoz
Report
Share
#6 IMU: Advanced SEO Tactics: On Beyond Keyword Research (GF401)
- 1. Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin , SEOmoz
- 2. Beyond Keyword Research: Advanced SEO Tactics Rand Fishkin – June 2009
- 3. Expert Opinion: Search Ranking Factors Survey Answered by 70 Top SEOs Worldwide
- 4. Data Correlations: SEOmoz Research on Several Hundred Search Result Sets Conducted Feb-May 2009
- 6. Expert Opinion: Relative Importance of Algo Components in Google
- 7. Correlation Data: Relative Importance of Algo Components in Google
- 8. Takeaways: Links, as they pertain to both the domain and the individual page, are vastly superior in importance to the page's content.
- 10. Expert Opinion
- 11. Expert Opinion
- 12. Correlations
- 13. Correlations Importance of KW Usage in Various Parts of the URL
- 14. Correlations Importance of KW Usage Positions of the Title Tag
- 15. Substantive Disagreement: H1 Tags (Low Correlation w/ Rankings) Alt Text (Higher Correlation w/ Rankings) Keyword in URL (Very High Correlation) Keyword Location (Data Says Closer is Much Better)
- 16. Non-Link Factors
- 17. Expert Opinion
- 18. Expert Opinion
- 19. Takeaways: Substantive, Unique Content is Very Important W3C Validation Not Very Important Code to Text Ratio Not Very Important Static URLs Somewhat Better Than Dynamic
- 20. Importance of Link Metrics
- 21. Expert Opinion
- 22. Correlation with Specific Metrics Across the Engines
- 24. Takeaways: PageRank may be important, but TBPR not a great predictor Domain Authority may be important, but metrics need work TrustRank concepts may be important, but metrics need work Domain Diversity may be more important than experts think
- 25. Consideration of Subdomains vs. Root Domains
- 27. Importance of Link Popularity Features on Root Domains, Subdomains & Pages
- 28. Takeaways: Subdomains likely DO NOT inherit all of the ranking benefits of the Root Domain, but neither are they completely separate entities.
- 29. Geographic Ranking Factors For Country-Specific Targeting
- 32. Takeaways: 1) Country TLD 2) Language 3) Links 4) Host IP Address 5) Manual Review 6) GG WM Tools Geographic Target Settings 7) Registration with Google Local
- 33. Future of Ranking Signals
- 35. Tactical Advice
- 37. Imitating the Ideal Link Structure
- 39. Using the Pyramid on Real Sites
- 40. New Rules for Link Sculpting
- 41. New Rules for Link Sculpting
- 42. New Rules for Link Sculpting
- 43. Content Tactics
- 44. Keyword Usage Unique Content Provides Value to Visitors Relevant to Query Blah Blah Blah...
- 45. “ Great” Content is Useless Unless...
- 46. It Makes People Link
- 47. #1 – Target the Linkerati
- 48. #2 – Leverage Emotions that Make Us Link
- 50. What the Experts Like:
- 51. What the Experts Like:
- 52. What the Experts Like:
- 53. What the Experts Like:
- 55. www.seomoz.org/blog www.searchengineland.com www.seobook.com/blog www.seroundtable.com www.mattcutts.com/blog www.distilled.co.uk/blog www.searchenginejournal.com