mCMO Conference 2013 - From Mobile App To Mobile Business
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This document discusses the evolution of mobile user experience and transition from mobile apps to mobile businesses. It notes that Next Media has had over 6 million downloads across various mobile platforms. On a given day, their mobile services deliver over 8 million video views and millions more article views. Their games like Life is Crime and Barcode Footballer are top ranked in various categories. The document emphasizes that improving hardware, networks, interactions and content are enhancing the mobile user experience. It stresses focusing on building services, not just apps, as well as supporting multiple platforms with consistent user experiences. Key lessons highlighted are innovating based on market changes and focusing on personalization.
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mCMO Conference 2013 - From Mobile App To Mobile Business
- 1. From Mobile App To Mobile Business Group Chief Information Officer, Next Media Michael Yung mCMO Conference 2013 – Evolution in Mobile User Experience
- 2. The Apps mCMO Conference 2013 – Evolution in Mobile User Experience
- 3. The Apps mCMO Conference 2013 – Evolution in Mobile User Experience
- 4. More Apps … mCMO Conference 2013 – Evolution in Mobile User Experience
- 5. Some Numbers … Over 6 million downloads iOS, Android, Windows Mobile, Blackberry Phones, Tablets, Smart TV, PDF, mobile websites In any given day, mobile services deliver Over 8 million video views Even more views in news article Life is Crime and Barcode Footballer No. 1 games in RPG, Action, Sport No. 1 in Grossing mCMO Conference 2013 – Evolution in Mobile User Experience
- 6. Mobile – User – Experience mCMO Conference 2013 – Evolution in Mobile User Experience
- 7. Mobile – User – Experience Better Hardware Bigger screen size Better processing power Touch screen Better Network Infrastructure Network speed, above and below the ground Data plan Better Interaction Gesture change Geolocation Social sharing Input method – Keyboard, Camera mCMO Conference 2013 – Evolution in Mobile User Experience
- 8. Mobile – User – Experience Different age groups but all with short time span Better content discovery Limited time and Time sharing More variety of contents Different behavior in Different times of the day Different places Different devices Multiple platforms, multiple devices Comply with the UI standards, yet provide similar user experience mCMO Conference 2013 – Evolution in Mobile User Experience
- 9. Mobile – User – Experience Relevancy of news Text and images, Video news Animated news Breaking news, Live broadcast Info-graphics, “Topical Games” In search of speed Speed of the news Speed of the delivery Speed of the app Quality of videos Ad technology – Banner, Splash, Flip, Targeted, Video, HTML 5 mCMO Conference 2013 – Evolution in Mobile User Experience
- 10. From App to Business mCMO Conference 2013 – Evolution in Mobile User Experience
- 11. Mobile Business Considerations M-Commerce like Shopping / Data intelligence but usual considerations like shopping, payment, delivery experiences and data privacy Virtual goods, virtual coins but need to observe rules of the game mCMO Conference 2013 – Evolution in Mobile User Experience Consider subscription if you have great digital content and fully understand your target audiences Consider various ad solutions – Banner, Video, HTML5 interactive Ads
- 12. Key Lessons Learnt • Innovation is our culture (often forced by market changes) • Focus on building a service, not just an app • Multi-platforms, SoLoMo, Personalization, UGC, HTML 5 mCMO Conference 2013 – Evolution in Mobile User Experience
- 13. THANK YOU !! mCMO Conference 2013 – Evolution in Mobile User Experience
- 14. mCMO Conference 2013 – Evolution in Mobile User Experience