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Liz Gray
Knowledge Management Lead
Braintree
@elcgray
Documentation Domination:
Carolyn Sinon
Technical Communicator
Braintree
@carolynsinon
How to Build a Knowledge Sharing
Culture in 4 Easy Steps
Worked at Braintree for the
past four years, founded
Docs team in 2014
Moved into education as
Director of Technology
Started working in 

tech at Apple
Liz Gray: Knowledge Management Lead
Function as the Operations
Liaison for Braintree’s
Documentation team
Started working in tech 

at Groupon
Carolyn Sinon: Technical Communicator
Focus: Community and
collaboration
Documentation Domination: How to Build a Knowledge Sharing Culture in 4 Easy Steps
2007
2011 Ranking:
#47Inc. 500’s Fastest Growing Companies
“Online Payments Service Braintree
Acquires Social Payments Startup
Venmo for $26.2M”
Posted Aug 16, 2012 by Frederic Lardinois
Documentation Domination: How to Build a Knowledge Sharing Culture in 4 Easy Steps
“Braintree’s Payments
Platform Launches Across
Europe and Canada”
Posted Aug 29, 2012 by Sarah Perez
“Braintree launches in Australia!”
Nov 14, 2012
Documentation Domination: How to Build a Knowledge Sharing Culture in 4 Easy Steps
Documentation Domination: How to Build a Knowledge Sharing Culture in 4 Easy Steps
Documentation Domination: How to Build a Knowledge Sharing Culture in 4 Easy Steps
Support the people who
support our customers
Confluence
Technical documentation
Policy
Procedure
Internal audience
Articles
Walkthroughs
Product guides
Reference material
Less technical audience
API Docs
Walkthroughs
Product guides
Reference material
Technical audience
Where We Started
Problems We Encountered
Four “Easy” Steps
Measuring Progress
Agenda
Where We Started
Problems We Encountered
Four “Easy” Steps
Measuring Progress
Multiple wikis Google Docs White Boards Post-It Notes
?
?
?
?
? ?
?
?
?
?
? ?
http://www.blogcdn.com/www.mandatory.com/media/2013/05/tumblrmlqr8szgqd1rw9dz1o1400.gif
The system wasn’t working
Documentation Domination: How to Build a Knowledge Sharing Culture in 4 Easy Steps
• Easy to use
• Easy to modify
• Content migration
• Expansion options
Needs
Documentation Domination: How to Build a Knowledge Sharing Culture in 4 Easy Steps
Documentation Domination: How to Build a Knowledge Sharing Culture in 4 Easy Steps
Documentation Domination: How to Build a Knowledge Sharing Culture in 4 Easy Steps
Documentation Domination: How to Build a Knowledge Sharing Culture in 4 Easy Steps
Documentation Domination: How to Build a Knowledge Sharing Culture in 4 Easy Steps
Documentation Domination: How to Build a Knowledge Sharing Culture in 4 Easy Steps
Documentation Domination: How to Build a Knowledge Sharing Culture in 4 Easy Steps
Documentation Domination: How to Build a Knowledge Sharing Culture in 4 Easy Steps
Build a Docs army
Communicator
Detail-oriented
Self-starter
Self-learner
Braintree Docs team today
Where We Started
Problems We Encountered
Four “Easy” Steps
Measuring Progress
http://www.funnyjunk.com/Not+so+happy+caturday+fj/funny-gifs/5166462
The most challenging aspect
of knowledge management is
fostering a documentation-
minded culture
https://recodetech.files.wordpress.com/2014/01/tumblr_luhh7dbohs1qlqu5co1_500.gif
http://i.imgur.com/T2CqX2U.gif
http://i.imgur.com/JbTdlZr.gif
https://notesfromachair.files.wordpress.com/2015/08/will-ferrell-bush.gif
http://static1.businessinsider.com/image/552fe495ecad043e4ae8a4d8/hammond%20as%20gore%20.gif
We asked
ourselves Why does it matter that they
contribute?
Why is it valuable to them?
How do we get people to
want to be involved?
What happens if they don’t?
Where We Started
Problems We Encountered
Four “Easy” Steps
Measuring Progress
Tip 1:
Provide lots of training
resources and be prepared
to repeat yourself
Documentation Domination: How to Build a Knowledge Sharing Culture in 4 Easy Steps
Documentation Domination: How to Build a Knowledge Sharing Culture in 4 Easy Steps
Documentation Domination: How to Build a Knowledge Sharing Culture in 4 Easy Steps
Tip 2:
Encourage participation
BTU 411
Early introduction
Encourage participation
Create personal spaces
Promote experimentation
Weekly Update
Internal communication
Team updates
Product updates
Fostering community
Tip 3:
Get leadership buy-in
Tip 4:
Plan for rapid growth
0
1250
2500
3750
5000
M
arch
2013
Septem
ber 2015100
1.209
790
4.080
Pages Users
Page and User Count
Where We Started
Problems We Encountered
Four “Easy” Steps
Measuring Progress
“Want” became “need”
Poll employees
• How regularly do you use the wiki?
• How critical is it to your job?
• How accurate is it?
• How easily can you find what you need?
• What would you like to see change 

or improve?
93%of employees regularly use the wiki for their jobs
What we
learned
May 2015
The wiki is considered to be a
necessary tool for employees, but
the accuracy of some of the
information is still questionable
What we’re
doing
Start at the door
Ensure that wiki training is a part of
every new hire’s education
Continuing education
Introduce tips and tricks for better
wiki use via Weekly Update PSAs
Dedicated resources
Hire someone to focus entirely on
improving the wiki
95%of employees regularly use the wiki for their jobs
3,5
3,6
3,7
3,8
3,9
May November
3,6
3,9
Regularity of Use
3,4
3,475
3,55
3,625
3,7
May November
3,5
3,7
Criticality of Wiki
0
1,25
2,5
3,75
5
May November
3,5 3,5
Accuracy of Content
3,19
3,218
3,245
3,273
3,3
May November
3,2
3,3
Searchability
“I think even having like a Docs check-
in person per team so you know who
you can hound to fix things or give you
truth might be helpful.”
“I wish it was easier to add things.
There are so many things I learn
that should be wiki-ed, but it’s so
much effort to update.”
“more consistent title names”
“more uniformity”
“searchable keywords”
Documentation Domination: How to Build a Knowledge Sharing Culture in 4 Easy Steps
Mar Apr Jun Aug Oct Dec Feb AprMarJanNovSepJulMay
20152014
Information overload
Documentation Domination: How to Build a Knowledge Sharing Culture in 4 Easy Steps
• Create a taxonomy
• Establish a controlled vocabulary
• Eliminate outdated and duplicate
information
• Identify content experts that can help
oversee quality and accuracy of
department-specific content
• Establish a tiered permission structure
Conclusion
http://0.media.collegehumor.cvcdn.com/85/69/324b9d1f355f7af5753bc9d61fb3174b.gif
Tip 1:
Provide lots of training
resources and be prepared
to repeat yourself
Tip 2:
Encourage participation
Tip 3:
Get leadership buy-in
Tip 4:
Plan for rapid growth
http://38.media.tumblr.com/e95bd2a317c632ad00fce24bbf9385ca/tumblr_mloa08X1v91rq3i3ro1_500.gif
Thank you!
Liz Gray
Knowledge Management Lead
Braintree
@elcgray
Carolyn Sinon
Technical Communicator
Braintree
@carolynsinon

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Documentation Domination: How to Build a Knowledge Sharing Culture in 4 Easy Steps