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Ai based seo - Edutaus

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Gautam Sharma - Digital Marketing Analyst and Trainer
Gautam Sharma - Digital Marketing Analyst and Trainer

This document discusses how AI is changing SEO. It begins by explaining how Google introduced RankBrain in 2015 to incorporate AI into its search algorithm. Today, AI helps search engines like Google better understand search queries to provide more relevant results. RankBrain can now determine search intent rather than just matching keywords. The document then discusses how AI and SEO work together to focus on topics rather than keywords and optimize for conversational searches. It provides examples of how RankBrain understands related search queries. Finally, it outlines some SEO tactics businesses can use to keep up with changes in search and take advantage of AI.

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AI Based SEO A PRESENTATION BY GAUTAM SHARMA (DIGITAL MARKETING MANAGER)
An Overview  In 2015, Google announced that it had added RankBrain to its algorithm, cementing the importance of artificial intelligence (AI) in search. Fast- forward to 2018, and search marketers are starting to use AI, machine learning and deep learning systems to uncover new insights, automate labour-intensive tasks and provide a whole new level of personalization to guide website visitors through their purchase funnel. We have now fully entered the AI revolution.  This is critical because Google’s algorithm is now much more focused on search intent, not exact keyword match. This means keyword stuffing is less effective and quality, well-written content is more likely to rise to the surface. In fact, you can even rank for keywords that aren’t found in your article if you satisfy the intent of that query.
Performance  RankBrain helps Google process and understand search queries.  Depending on the keyword, RankBrain will increase or decrease the importance of backlinks, content freshness, content length, domain authority etc.  Google asked a group of Google Engineers to identify the best page for a given search. They also asked RankBrain and RankBrain outperformed brainy Google engineers by 10%.
How do AI and SEO go hand-in-hand  Well, AI incorporates the algorithm and the data used to determine the best and appropriate results. The data uses all kinds of contents, pictures, user behaviour, and trust to help the users receive the desired information.  Before RankBrain, Google would scan pages to see if they contained the exact keyword someone searched for. But because these keywords were brand new, Google had no clue what the searcher actually wanted. So they guessed.  Today, RankBrain tries to actually figure out what you mean, like a human would.
 For example, let’s say you searched for “the grey console developed by Sony”. Google would look for pages that contained the terms “grey”, “console”, “developed” and “Sony”.
 RankBrain actually understands what you’re asking. And it provides a 100% accurate set of results:  They’ve learned that people who search for “grey console developed by Nintendo” want to see a set of results about gaming consoles.  So when someone searches for “the grey console developed by Sony”, RankBrain brings up similar results to the keyword it already knows (“grey console developed by Nintendo”). So it shows results about consoles. In this case, the PlayStation.
Conversational Search  Did you know that 50% of all searches will be conducted by voice by next year?  That’s right: Half of all the people heading to Google aren’t typing their queries – they’re using a voice-assisted device to do the job for them.  Voice searchers have different habits than text searchers, and the devices they’re using (whether that’s an Amazon Alexa, Siri or Google Home) take data from SERPs to replay information from the featured snippet box back as their answer.  For example, a text searcher might type “shark diet.” A voice-based search, however, is likely to be more longer tail, like “what do sharks eat?”.
 There’s one key difference with the two: Voice searches tend to be question-based:  That’s why our SEO technique is to optimize your website to answer questions .
SEO Tactics  Improve user experience across your entire site  Optimize for voice search  Focus on topic clusters instead of keywords  Go into detail – but only when it’s relevant  Conquer video with YouTube SEO  Build a variety of backlinks  Get a grip over technical optimization  Target local searchers with local landing pages and listings  Know how to measure SEO performance
Keeping Up With SEO  SEO is rapidly changing from one year to the next, with new algorithms constantly emerging and Google frequently editing their webmaster guidelines. Business owners and marketers have to adapt quickly, but it’s still possible to give your business website the edge on your competition.  As you can see, having artificial intelligence on your side will give you several benefits in your digital marketing strategy. AI is the new face of productivity, efficiency, and profitability (since better decisions mean a higher ROI).
Thank You !!

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Ai based seo - Edutaus

  • 1. AI Based SEO A PRESENTATION BY GAUTAM SHARMA (DIGITAL MARKETING MANAGER)
  • 2. An Overview  In 2015, Google announced that it had added RankBrain to its algorithm, cementing the importance of artificial intelligence (AI) in search. Fast- forward to 2018, and search marketers are starting to use AI, machine learning and deep learning systems to uncover new insights, automate labour-intensive tasks and provide a whole new level of personalization to guide website visitors through their purchase funnel. We have now fully entered the AI revolution.  This is critical because Google’s algorithm is now much more focused on search intent, not exact keyword match. This means keyword stuffing is less effective and quality, well-written content is more likely to rise to the surface. In fact, you can even rank for keywords that aren’t found in your article if you satisfy the intent of that query.
  • 3. Performance  RankBrain helps Google process and understand search queries.  Depending on the keyword, RankBrain will increase or decrease the importance of backlinks, content freshness, content length, domain authority etc.  Google asked a group of Google Engineers to identify the best page for a given search. They also asked RankBrain and RankBrain outperformed brainy Google engineers by 10%.
  • 4. How do AI and SEO go hand-in-hand  Well, AI incorporates the algorithm and the data used to determine the best and appropriate results. The data uses all kinds of contents, pictures, user behaviour, and trust to help the users receive the desired information.  Before RankBrain, Google would scan pages to see if they contained the exact keyword someone searched for. But because these keywords were brand new, Google had no clue what the searcher actually wanted. So they guessed.  Today, RankBrain tries to actually figure out what you mean, like a human would.
  • 5.  For example, let’s say you searched for “the grey console developed by Sony”. Google would look for pages that contained the terms “grey”, “console”, “developed” and “Sony”.
  • 6.  RankBrain actually understands what you’re asking. And it provides a 100% accurate set of results:  They’ve learned that people who search for “grey console developed by Nintendo” want to see a set of results about gaming consoles.  So when someone searches for “the grey console developed by Sony”, RankBrain brings up similar results to the keyword it already knows (“grey console developed by Nintendo”). So it shows results about consoles. In this case, the PlayStation.
  • 7. Conversational Search  Did you know that 50% of all searches will be conducted by voice by next year?  That’s right: Half of all the people heading to Google aren’t typing their queries – they’re using a voice-assisted device to do the job for them.  Voice searchers have different habits than text searchers, and the devices they’re using (whether that’s an Amazon Alexa, Siri or Google Home) take data from SERPs to replay information from the featured snippet box back as their answer.  For example, a text searcher might type “shark diet.” A voice-based search, however, is likely to be more longer tail, like “what do sharks eat?”.
  • 8.  There’s one key difference with the two: Voice searches tend to be question-based:  That’s why our SEO technique is to optimize your website to answer questions .
  • 9. SEO Tactics  Improve user experience across your entire site  Optimize for voice search  Focus on topic clusters instead of keywords  Go into detail – but only when it’s relevant  Conquer video with YouTube SEO  Build a variety of backlinks  Get a grip over technical optimization  Target local searchers with local landing pages and listings  Know how to measure SEO performance
  • 10. Keeping Up With SEO  SEO is rapidly changing from one year to the next, with new algorithms constantly emerging and Google frequently editing their webmaster guidelines. Business owners and marketers have to adapt quickly, but it’s still possible to give your business website the edge on your competition.  As you can see, having artificial intelligence on your side will give you several benefits in your digital marketing strategy. AI is the new face of productivity, efficiency, and profitability (since better decisions mean a higher ROI).