The Anatomy of High Converting Landing Pages
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Presentation at the 3rd WordPress Stockholm Meetup. To create high converting landing pages you need to think about human behavior and what drives our decision making process.
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The Anatomy of High Converting Landing Pages
- 1. THE ANATOMY OF HIGH CONVERING LANDING PAGES
- 2. THE ANATOMY OF HIGH CONVERING LANDING PAGES
- 3. WHO AMI?
- 6. Boutique Digital Agency Business, Marketing Digital / Media, Development Education WordPress Web Agency
- 8. …PAGES DO!
- 10. The About Page
- 12. The PRODUCT Page
- 13. BUILD COMFORT IN THE FULL OFFERINGThe PRODUCT Page
- 14. … and THe Rest
- 15. PURCHASING DECISIONS– why do we buy something?
- 17. WE SELL SERVICES & EXPERIENCES
- 19. CONVINCE VISITORS THAT YOUR PRODUCT IS PERFECT
- 20. HOW DO WE DO THIS?
- 25. MAKING DECISIONS IS HARD
- 28. Make UsersFEEL GOODAbout our offering
- 29. What does a landing page need to do?
- 30. “LANDING PAGE A page that is specifically targeted at capturing and converting a user for a specific action. Context: Marketing
- 32. SOLUTION = NEEDS
- 34. BUILD TRUST 3
- 35. Hey! I’m in good company here! “
- 36. CLOSE THE SALE 4
- 38. Headlines
- 39. PAGE LENGTH Long or Short?
- 45. Videos
- 46. Powerful & Appropriate CALL TO ACTIONS
- 47. Help USERS make the decision to purchase from you
- 49. INSIGHTS Monthly newsletter on digital strategy. ACADEMY Weekly articles on business, marketing, development and digital. COURSES Online & offline full courses. www.bernskioldmedia.com
- 52. THE ANATOMY OF HIGH CONVERING LANDING PAGES