Presentation on MOOCs for employability, innovation and entrepreneurship by Rebecca Ferguson during the Peer Learning Activity, MOOCs for the labour market.
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MOOCs for employability, innovation and entrepreneurship
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What are the most
effective forms of learning
with MOOCs?
What is needed to support
employability, innovation
and entrepreneurship in
European labour markets?
How can MOOCs
systematically support
continuing education (CE),
continuing professional
development (CPD) and
career development in
Europe?
How can MOOCs
best support
employability,
innovation and
entrepreneurship
in the European
area?
3. What are the most effective forms of
learning with MOOCs?
Varying approaches to evaluating MOOCs
Traditional methods don’t reflect the
voluntary, self-guided and non-formal nature
of MOOC learning
Current best practice in MOOC provision is
characterized by an innovation mindset which
recognizes their disruptive potential while
being realistic about what can be achieved
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4. What are the most effective forms of
learning with MOOCs?
To maximise their potential, MOOC learners need
• digital skills
• self-determined learning skills
• peer learning skills
• skills for engaging with online resources
• time management skills
MOOCs can therefore be understood as part of a
lifelong learning strategy
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Employability: Drivers
• Online learning tools
• Higher education policy
• Key competences framework
• Sharing labour market data
• (International) mobility of workers and learners
• Apprenticeships
• Training ICT specialists
• Agile & dynamic working partnerships
• Job application and workplace
• Individual self-efficacy, self-confidence and
self-esteem
• Wages and recognition
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Employability: Barriers
• Aging and shrinking EU workforce
• Skills mismatch
• Lack of adequate literacy and numeracy
• Lack of problem-solving, communication, digital and
entrepreneurship skills
• Shortage of digital specialists
• Quality of training options varies widely
• Poor-quality apprenticeships
• Low uptake of vocational qualifications
• Friction in transition between education and work
• Resistance to digitalisation
• Lack of focus on SMEs among employment agencies
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Employability: What is needed?
• Investment in national education systems
• Access to tertiary education
• Adequate and appropriate education and training
• Part-time training options and lifelong learning
• More credible CPD
• Improved management of work transitions
• New routes through education, training and work
• Validation and authentication of non-formal learning
• Recognition of prior learning
• Services for learning
• Real-time job data published openly
• Soft and digital skills
• Internet access
8. Innovation: drivers
Policy as innovation driver
Competition / co-operation / large-scale collaboration
Protection of intellectual property
Innovation networks and high quality business networks
Technological change; digital experimentation
Standardisation of protocols and technologies
Organisations that generate and absorb knowledge
Diversity and inclusion
More flexible opportunities, accessible to all
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9. Innovation: barriers
Failure to provide evidence of need to innovate
Inertia within tradition of vocational ed & training
Slow access to market / lack of agility
Lack of transparent data
Lack of co-ordination across the European area
Lack of collaboration
Barriers to participation in higher education
Resistance to change among institutions and staff
who do not wish to rethink basic assumptions
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10. Innovation: what is needed?
Visionary policy making
Innovation mindset
Greater transparency and sharing
Opportunities for collaboration
Engagement with a wide range of stakeholders
Improved dialogue
Reflective attitude towards technology
Trust and familiarity in relation to massive open
online courses (MOOCs)
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11. Entrepreneurship: drivers
Economic growth
Agile orientation
Migrant businesses
Supply of highly skilled labour
Entrepreneurial mindset/thinking
Promotion of collaboration between researchers and
practitioners in education and entrepreneurship
Practice-based learning
Entrepreneurial education
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12. Entrepreneurship: barriers
Lack of entrepreneurial mindset and skills
Low motivation to engage with
entrepreneurial approaches
Low uptake of entrepreneurial education
Entrepreneurial education is in an early
phase of development
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13. Entrepreneurship: what is needed?
Motivate employees to engage with entrepreneurial
approaches, develop mindset
Stakeholder collaboration
Stronger connections between theory and practice
Move beyond knowledge transfer model of
entrepreneurial education
Modernise curricula
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14. MOOCs to support the labour market
Jobs are becoming more flexible and complex
Vocational programmes are often seen as inferior
Informal learning under-appreciated by employers
MOOCs offer opportunities for flexible delivery of
education
MOOCs can be change agents that balance the needs
of different stakeholders.
Workplace collaborations can lead to more
authentic professional development
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15. Learning in MOOCs
Basic literacy and numeracy support
Addressing identified competency shortages
Training for automation
Route to corporate training
Reflective career management tools
Strategic, local collaborations to enhance skills and
capabilities
Development of recognised portfolios
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16. MOOC possibilities
Flexible and modular delivery of learning
Could be key to training a flexible, adaptive and
qualified labour force
Business and higher education institutions can work
together to develop MOOC curricula
Offer continuing professional development at scale
and provide evidence of this
Map and document skills
Use MOOCs to identify talent
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17. Business models
• Integration with mainstream education
supplementary courses, upselling, offering credits,
additional services
• Freemium
charge for additional services such as examinations
• Partnership with enterprises
focus on human resource development
• Involvement of target audience
peer assessment, moderation, support
• Philanthropy
(funded by charity/foundation/NGO/government
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18. Features of business models
• MOOCs as multisided platforms
facilitating stakeholder interactions
• Certification model
retains degree as gold standard
• Freemium model
free learning followed by paid content
• Advertising model
using data to serve adverts
• Job-matching model
using data to address job market asymmetry
• Subcontractor model
outsources core HEI functions to MOOC platform
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OPEN ONLINE LEARNING FOR THE WORKPLACE
EUROPEAN MOOC CONSORTIUM
http://oro.open.ac.uk/67478/