Introducing User Experience Monitoring
•Download as PPTX, PDF•
0 likes•553 views
It’s obvious that customer satisfaction is a key ingredient for business success and this is is also true for web applications. Even search engines factor in response times and usability into their ranking algorithms and slow response times can have unexpected and drastic effects for a business. In this session we will discuss the metrics that directly affect the success of any web application before we introduce ways to proactively and continuously measure how satisfied your users are.
Report
Share
Introducing User Experience Monitoring
- 1. 1 @dkhan1 Introducing User Experience Monitoring Daniel Khan Technology Strategist @Dynatrace @dkhan
- 2. 2 @dkhan Who monitors your site 24/7 already? Who knows first when your site performs badly? Who will penalize you for bad user experience?
- 3. 2010
- 4. 2015
- 5. http://searchengineland.com/google-testing-red-slow-label-search-results-slower-sites-215483 Future
- 6. 6 @dkhan
- 7. 7 @dkhan
- 12. 12 @dkhan12 Monitoring the Monitor
- 14. 14 @dkhan Differences in bot behavior 1 4
- 15. 15 @dkhan Looked at single pages that were slow
- 17. 17 @dkhan17 The Spiral of Death
- 18. 18 @dkhan Slow Response Times Page Errors Bad Usability Decreased Sales Increased Bounce Rates Decreased Number of Visitors Bad Search Engine Rank Frustrated Users Bad Press and Feedback Increased Support / Maintenance
- 19. 19 @dkhan Add to Cart
- 20. 20 @dkhan20 How to measure satisfaction? Introducing the User Experience Index
- 21. 21 @dkhan User Experience Index Satisfied Tolerating Frustrated
- 22. 22 @dkhan Ingredient #1: APDEX 0 2.0s 8.0s (4 x 2.0s) Satisfie d Tolerating Frustrated
- 23. 23 @dkhan Ingredient #2: Errors
- 24. 24 @dkhan Ingredient #3: User Behavior & Context
- 25. 25 @dkhan Ingredient #4: User Environment
- 26. 26 @dkhan User Experience Index APDEX Errors User BehaviorUser Environment
- 27. 27 @dkhan27 UEM in Action
- 33. 33 @dkhan33 Q & A Daniel Khan @dkhan Blog: http://bit.ly/1Li53zP
Editor's Notes
- No matter how web programmed, redundant, and high tech your whole system is -> One little JavaScript error will break it all.