SEO & Content Marketing Blog

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    Mark Traphagen

    Mark Traphagen

    Mark Traphagen is Vice President of Product Marketing and Training for seoClarity. His previous careers as a salesman and then a teacher were excellent preparations for what he does now. Mark's deep dive into online marketing began about 14 years ago when he was tasked with turning around a failing independent bookstore. He took the store online and developed practices of content marketing, influencer relationships, exceptional customer service, and community building that brought the store to profitability in two years. Since that time he has dedicated himself to learning what really works for online business success. He is a sought after speaker at conferences such as PubCon, State of Search, and SMX, and a featured writer for major online publications such as the Moz Blog, Search Engine Land, Marketing Land, and a VIP Columnist for Search Engine Journal.

    Author's Posts

    Are SERP Features Taking Over Your Search Results? - Featured Image

    Are SERP Features Taking Over Your Search Results?

    Spend any amount of time in Google search and you're sure to notice it: the neighborhood around your good old ten blue links is getting more crowded and diverse.
    AI Overviews: Measuring the Impact on SEO - Featured Image

    AI Overviews: Measuring the Impact on SEO

    Since Google announced its rollout of AI Overviews, the top question on the minds of all SEOs has been how it will impact their rankings and organic search performance.
    Concerns About Using GenAI in SEO and Content Marketing - Featured Image

    Concerns About Using GenAI in SEO and Content Marketing

    At first glance, GenAI like ChatGPT may seem like a miracle solution to expensive and time-consuming SEO tasks such as content creation.
    Generative AI's Impact on SEO: 5 Ways SEO Will Change - Featured Image

    Generative AI's Impact on SEO: 5 Ways SEO Will Change

    The emergence of ChatGPT and other generative AI technologies has caused a significant shift in the SEO landscape, raising important questions about their impact on enterprise SEO.
    What’s Next for Google's Search Generative Experience? - Featured Image

    What’s Next for Google's Search Generative Experience?

    This blog includes our findings on Google's Search Generative Experiment as of April 2, 2024, providing a snapshot of the ongoing developments of the experiment. Google’s Search Generative Experience ...
    How to Use Generative AI for Enterprise SEO - 6 Ways - Featured Image

    How to Use Generative AI for Enterprise SEO - 6 Ways

    Despite ample information on the use of generative AI for SEO, practical advice on implementing it in enterprise SEO is lacking.
    Google's Search Generative Experience In Google Labs (A Retrospective) - Featured Image

    Google's Search Generative Experience In Google Labs (A Retrospective)

    Since this guide was last updated (March 2024), Google has started rolling out parts of this experiment, beginning with AI Overviews. However, more updates from Google Labs are expected. Consider this...
    What, How, and Why for Review Schema - Featured Image

    What, How, and Why for Review Schema

    What's the first thing you notice on this SERP listing?
    5 Research-Backed SGE Insights All SEOs Should Know - Featured Image

    5 Research-Backed SGE Insights All SEOs Should Know

    Since it was announced in May of 2023, Google’s new Search Generative Experience has brewed a lot of unease among SEOs.
    Google Authorship: Is It Still Important for SEO? - Featured Image

    Google Authorship: Is It Still Important for SEO?

    What Is SEO Authorship? In SEO, authorship refers to the idea that Google has some interest in who created a piece of content, perhaps as a means of establishing credibility and trustworthiness of the...
    Keyword Research Insights SEOs Need in 2024 - Featured Image

    Keyword Research Insights SEOs Need in 2024

    Each year, search engines get smarter and more sophisticated. To maintain a competitive SEO strategy, your keyword research methods need to evolve just as quickly.
    Cracking the Code: 5 AI Strategies to Apply in Enterprise SEO [WEBINAR] - Featured Image

    Cracking the Code: 5 AI Strategies to Apply in Enterprise SEO [WEBINAR]

    In my nearly 20 years in SEO, few things have impacted SEO and how we think about search as dramatically as generative AI and, in particular, ChatGPT.
    What Does Google and Bing's AI Chat Search Mean for SEO? - Featured Image

    What Does Google and Bing's AI Chat Search Mean for SEO?

    “Search is still our biggest moonshot, but that moon keeps on moving.” That’s how Prabhakar Raghavan, Senior Vice President at Google, introduced Google’s live-streamed introduction to its then-latest...
    SEO Automation: Ways to Make SEO Tasks More Efficient - Featured Image

    SEO Automation: Ways to Make SEO Tasks More Efficient

    If you leverage SEO tools for rank tracking and keyword research, you’ve automated your SEO, right? Well, not so much.
    Overcome the Challenges of Writing Titles and Meta Descriptions at Scale - Featured Image

    Overcome the Challenges of Writing Titles and Meta Descriptions at Scale

    Titles and meta descriptions help people quickly determine whether to click on a result in the search engine results pages or not.