For all the impressive technical feats unleashed by the sudden emergence of #genAI, one of the most astounding aspects has been the accelerated pace of its adoption, to the tune of $15 billion on gen AI solutions in 2023 by large global enterprises. Read more and find out about the new challenges #genAI presents while accelerating growth, including shifts in value pools, user segments, and competitive dynamics that could spur a realignment of product categories. https://mck.co/3WquPRS
About us
Technology, media, and telecommunications companies are at the heart of the digital economy—building the infrastructure and devices that connect people, businesses, and countries. Companies across these industries generate more economic profit than any other sector of the global economy, yet they are not shielded from the disruptions that they themselves create. We help technology, media, and telecommunications leaders create Change that Matters in this rapidly developing market—to build internal capabilities, integrate digital and analytics tools into their organizations, and transform the ways in which they work to improve their business in substantial, sustainable ways.
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https://www.mckinsey.com/industries/technology-media-and-telecommunications/how-we-help-clients
External link for McKinsey Tech, Media and Telecom
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Updates
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As we continue our week highlighting global TMT events from Q2, this one showcases how many industries #AI can revolutionize. The inaugural R&D Leaders Forum, held in San Jose, convened 40 CTOs and heads of Engineering and R&D from hardware companies for discussions around the theme "leading R&D organizations in the age of #AI". The day included two keynotes and three panels discussing challenges in AI implementation strategy, acceleration of product development through AI, and toolchain foundation of AI. Thank you to McKinsey Operations for showing us the impacts of #AI outside of tech. #genAI #TMT #Operations
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This week we are highlighting global TMT events from Q2! DTW-Ignite 2024 with TM Forum took place in June in Copenhagen. We are always excited to bring our experts to speak on the most important challenges facing the industry! Duarte Begonha & Takao Imanaka of NTT (pictured below) engaged in a fireside chat moderated by Angus Ward on "Moving Past Gen AI's Honeymoon Phase: What CSPs Need to Know to Be Successful," discussing strategies for scaling AI initiatives effectively and transforming generative AI into a strategic business tool. Ruben Schaubroeck, Tom Pluym, and Victor Trigo also led sessions on Rewiring IT for the Next Wave of Business Value, From Isolated Use Cases to AI-Driven Domain Excellence, and Transforming the Telco into an AI-Native Powerhouse respectively. Thanks to all that attended!
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Check out this interview with Charlie Gottdiener, the CEO of Anaplan , where he discusses the increasing significance of enterprise connectivity and the research done by his planning software company on the benefits of improved decision-making. With options to read or listen to the interview, learn more about enterprise connectedness fueling business performance, and the ways in which generative AI (gen AI) could increase the value and insights Anaplan’s platform can offer in the near future. #TMT #genAI https://mck.co/3XMmSHI
Anaplan CEO: How decision excellence drives enterprise performance
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Our latest thinking examines how #genAI technology is affecting enterprise technology spending patterns, and what tech services providers can offer to enterprise customers at different stages of #genAI adoption. That widespread and growing adoption could create a new market for #genAI services worth more than $200 billion by 2029. If tech services providers (aka system integrators) can claim a decent share of that incremental value, the sector’s profitability could grow by as much as 30%. Reaching those heights, however, will require providers to reinvent how they do business and the next 12 to 18 months will be pivotal. Learn how tech services companies can shift their agenda to reimagine and recharge their business. https://mck.co/4eouXZh
Tech services and generative AI: Plotting the necessary reinvention
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A new study offers early lessons on how generative AI can improve product managers’ productivity, quality, and experience; it had promising results! Read more for an early look at the quantifiable impact of gen AI on PM roles and further insights on how product leaders can translate these findings into impact. #TMT #AI #productmanagement https://mck.co/3yXdG9h
How generative AI could accelerate software product time to market
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Incumbent telecom operators have faced a myriad of financial, operational, and market challenges over the past decade-plus, and still retain real competitive advantages in their efforts to spur renewed growth. Learn more about how telcos can unlock additional value by becoming truly customer-centric enterprises; it will take a new operating model enabled by a mindset shift and expanded capabilities. #TMT #modelmakeover #telco #techco https://mck.co/3X9LqKu
Model makeover: Turning a telco into a customer-centric techco
mckinsey.com
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Making great products is not enough in software these days! As launching new products becomes more challenging, the multifaceted role of product marketing manager (PMM) is poised to become a differentiator for the most successful software providers. Read more on the essential role PMMs will play at large tech companies and well-funded start-ups path to market acceptance. #TMT #PMM #McKinseyDigital https://mck.co/3VjMUAD
The growing importance of software product marketing managers
mckinsey.com
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Amid the intense competition and cost-cutting confronting telcos, early evidence suggests that gen AI could be the catalyst to reignite growth after a decade of stagnation. But will it be a groundbreaking differentiator or simply table stakes? Learn more about how seizing the gen AI opportunity to differentiate services and achieve sustainable growth will require the telecom industry to embrace innovation, exploration, and agility to an unprecedented level. https://mck.co/3yAkjhx #TMT #genAI
How generative AI could revitalize profitability for telcos
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Do you know how to tell the difference between technology trends that are here to stay and which ones will just fade away? Read more to understand the four guides for determining a tech trend’s relevance, as they are not all created equal. Keeping a clear eye on what matters can help steer to better decisions! #TMT #techtrends https://mck.co/4an7u7v
False friends or good ends? The CIO’s four-point guide to navigating technology trends