HubSpot For Startups

WE HAVE A NEW HOME PAGE! 🎯 Quick access to our latest and greatest reports, films, or events 🤝 Find and connect with investors best suited for your startup 🎥 Watch customer story films to see how other startups of all sizes are scaling with HubSpot. 💰 Apply and get 30-75% savings for qualified founders What are you waiting for? Check it out now. https://lnkd.in/ehjqDMD #startupcommunity #venturecapital #hubspot

On this episode of #TheScienceOfScaling podcast, Mark Roberge chats with ex-Lattice CRO Dini M. Dini discussed her experiences and insights in evaluating startups for investment, leading companies through transition phases, and the ever-important task of people management in scaling successful businesses. One of her many key takeaways was to conduct in-depth buyer research through... 🎯 Direct Engagement: Spend time with potential buyers and end-users. Direct engagement provides valuable insights that can inform product development and marketing strategies. 🎯 Feedback Loop: Establish a continuous feedback loop with customers. This ensures that the company remains aligned with evolving customer needs and market trends. 🎯 Persona Development: Develop detailed buyer personas based on the research. This can more effectively guide marketing efforts and sales pitches. Listen to the full episode, or read all the takeaways: https://hubs.ly/Q02JQB7M0

GRAB YOUR 15 MIN OF FAME & get featured on our blog! We're looking for satisfied HubSpot customers part of our HubSpot for Startups program, AND are also on AWS. This is your opportunity to be in a featured case study. If this interests you, contact our page, or DM Ron Dawson. You'll be in some pretty impressive company. https://lnkd.in/g_hhtAh6

What if you could increase engagement from investors when pitching your startup? Successful founders and startup mentors use a little trick to make their pitches more enticing and memorable: storytelling. In our latest post, we have a special guest, Lyn Graft, the CEO and founder of Storytelling for Entrepreneurs, sharing his best advice for improving your startup pitch. It all comes down to when to jump into storytelling mode. In this piece, Lyn explores why narrative is so compelling for pitching to investors successfully and when to insert your story into a startup pitch presentation. “In my experience filming successful founders, I've noticed that they often have one thing in common—the ability to tell a story that disarms their audience and opens them up to new possibilities. One founder I interviewed for a documentary started his pitch with an anecdote about a failed product launch that led to the eureka moment for his successful startup. This vulnerability and honesty in storytelling helped him connect with investors on a human level, making them more receptive to his ideas.” Dive into more of Lyn’s expert tips on storytelling in startup pitches in this blog post (where you can also watch the full version of his video), and share your best pitching tips in the comments below. #startups #venturecapital #pitching

Only about one-third of startups make it to a Series A round or later, so it’s clear that startup fundraising is difficult. Many times, founders hear dozens, if not hundreds, of “no” responses from investors before they hear a “yes.” If you want a better chance of securing investments for a startup, you’ll need to come prepared. That means you should have clear milestones, a financial plan for every fundraising round, an equity offer for investors, and more. Not only that, but you’ll need to know how to find investors that are best suited to your company. If all that sounds stressful, you’ll want to read Fuelfinance CEO and co-founder Alyona Mysko's new article about successful fundraising. In it, Alyona explores eight steps to help startups at any funding stage get closer to their next investment. From defining your goals to preparing a data room, this has everything you need to start the fundraising process—everything except the amazing startup idea, of course. That part is all you. What are some of your best tips for fundraising? Share in the comments. #startupfundraising #startups #venturecapital https://hubs.la/Q02J0x7T0

This is just a friendly reminder that our next live pitch deck demolition webinar is today at 10 a.m. PDT. The pitch deck pros will weigh in on two real pitch decks. You won't want to miss it.

Klaviyo's ARR grew from $60m to $700m!📈 How'd they do it? On the latest episode of "The Science of Scaling," host Mark Roberge chats it up with Klaviyo's SVP of Global Sales Ryan Meadows who shares some insights. Listen to the whole episode, or read hour weekly recap of the key takeaways on the HubSpot for Startups blog. https://hubs.la/Q02HLC-D0

You're invited to see a live breakdown of two pitch decks. For the third episode of our Pitch Deck Demolition series, host Ron Dawson and pitch deck expert/consultant Matt W Gore of OPTIO - Strategic Storytelling will be joined by Karim Anchassi (corp dev M&A of Dropbox), and startup advisor and product marketing strategist Justin Izzo (who heads up Dropbox DocSend's fundraising research). The two decks they'll be reviewing are for Esipo Technology and introstars. If you're in the process of working on your own pitch deck, you won't want to miss this! #pitchdeck #venturecapital #startup

EMPOWERING > PITYING A powerful lesson. When creating Mobility Mojo, one of the decisions Stephen Cluskey and his co-founder had to make was whether to structure it as a for-profit entity or a non-profit. "In the disability space in particular, things are often shaped in the negative way, 'Oh poor this, oh poor that...'" Stephen shared. "But I believe there are solutions to this problem." Stephen and company knew there was a business model centered on helping organizations, lodging chains, event spaces, etc., create more accessible workspaces. First across their home country of Ireland, but eventually worldwide. And that is exactly what they are doing. Creating a self-sufficient business model with a genuine ability to become a unicorn was perhaps one of the most crucial strategic decisions they made. The story of Stephen and Mobility Mojo is one of the most inspiring we've had the pleasure to share. #startupcommunity #entrepreneurship #disabilityprideweek

Scaling a startup through the startup process has a litany of challenges. But never fear. The latest installment of our “Startups Scaling Smarter” series features an in-depth interview with Naman Jain, a Senior Manager of the startup program at Startup Grind. An experienced founder in his own right, Naman has spent the past six years at Startup Grind, helping founders connect with other founders, investors, and media. With his unique experience, Jain kindly shared tons of helpful advice with HubSpot for Startups to help founders navigate the scaling process, from nailing down product-market fit to finding and reaching out to investors. Jain even speaks to trends he’s seeing in the startup and VC investing spaces. Here’s just a glimpse of all the wisdom Jain shared with us for this interview: “In terms of the deck, I think there should be different versions. For the initial outreach, there should be a one-pager, literally just one page that makes it very obvious why I should spend another five minutes looking at this company. Founders need to think about how they can stand out and make it very easy for whoever's looking at that email or that deck to understand what they're like. “Another thing that founders often do is, if you look at that deck, it's hard to understand what they do because it's so technical. They build an advanced machine learning startup, and they get super technical in the deck. But most VCs are not technical people, right? They're trying to identify the right business to buy, and they're not from your industry. So, I think it also has to be highly simplified, at least initially.” Ready to get inspiration and level up your business? Check out more of Jain’s best tips for startups in this post. #startups #VCfunding #scaling