Companies are responding to streaming #ConsumerTrends indicating strong cancellation rates and implementing cross-company bundling. #BCG found that media firms have three operational levers to pull as they target healthy profit margins from #streaming: ✅ Grow and retain the subscriber base ✅ Target premium pricing ✅ Lower costs Learn how BCG’s insights support the switch to bundled streaming services, here: https://on.bcg.com/4cPjKQl
BCG on Marketing, Sales and Pricing
Business Consulting and Services
Boston, MA 31,411 followers
Customer expectations are rising, are you ready to meet them? Explore our latest insights and thought leadership.
About us
As companies retool their customer engagement models, the commercial functions of marketing, sales, and pricing are becoming radically more sophisticated. Human and digital channels, touchpoints, and capabilities are converging as commercial functions become bionic. At BCG, we work to redefine the future of these commercial functions and welcome the revolutionary opportunities that come with it. We help companies transform their commercial strategies to achieve organic, customer-centric, double-digit growth while improving both efficiency and effectiveness. Connect with us to discuss ideas and unlock new opportunities! Marketing & Sales: https://www.bcg.com/capabilities/marketing-sales/ Pricing: https://www.bcg.com/capabilities/pricing/
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Updates
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The recent surge in #GenAI and the growing trust in knowledge engines are transforming search dynamics. AI enhancements now play a pivotal role in shaping user journeys, blurring the lines between search engine marketing (#SEM) and search engine optimization (#SEO), and making search pathways more specific and focused. Read the latest edition of the Impressions Newsletter to learn how organizations can stay ahead of the rapid AI developments in search. Authored by BCG’s Ray Yu, Peter Dewey, Robert Derow, Joe Simon, Meredith Finnerty, and Ryne Landers.
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Reflecting on her journey as a CMO and board director, Lynne Biggar shares a key insight: "There’s no separate marketing strategy from the corporate strategy." At Cannes Lions International Festival of Creativity, Lynne emphasizes that building strong relationships and ensuring strategic alignment are crucial for achieving success in the CMO world. For new CMOs, her advice is clear: aim for quick wins while developing strategies that are in perfect harmony with corporate goals. Watch the full interview here: https://on.bcg.com/4euoyvy
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Get to know Jen Stewart, a Talent Strategy Director in our New York office. Specializing in Talent Strategy, Career Development and Coaching, she leads MSP’s Digital Growth and Functional Accelerator Team, driving people strategy and execution across BCG. When asked about her proudest BCG accomplishment, she said, “Scaling and harmonizing a high performing expert team for our Digital Growth Accelerator business in North America – a rapidly growing capability & business to support our clients’ digital marketing, eCommerce, and digital sales transformations.” A true NY Giants fan, Jen loves to play pickleball after work, along with spending time with her family and their pet dog, Tucker. #LifeatBCG
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BCG’s recent study sought to better understand leaders’ views on consumer intelligence and the impact of #AI and #GenAI on consumer intelligence, and to identify what they are doing with AI and GenAI today. Faced with challenges, up to 53% of #industry leaders across all countries feel that AI will be a game changer for consumer intelligence—elevating their companies’ view of their customers to new heights. Learn more, here: https://on.bcg.com/4bBAjgU
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BCG’s John P. explains how pricing impacts society and the incentives that consumers respond to related to pricing in the latest installment of the Game Changer Expert Interview Series. In this video, learn how different societal forces can impact perception and accessibility in terms of pricing. To learn more about strategic pricing and the newest book from BCG's Pricing Practice, visit: https://on.bcg.com/452833X #GameChangerBCG #Pricing #StrategicPricing #BCGonPricing
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AI-powered price #optimization requires holistic problem solving across multiple dimensions. Rule-based pricing, meanwhile, tends to focus on only one or two of these dimensions, usually at an aggregated level, because available tools and data do not allow a retailer to embrace #complexity. When armed with richer, faster #insights into what customers want, retailers can target their investments in ways that can improve volumes, margins, and customer value perception simultaneously. Learn more about how AI can help optimize pricing strategies, here: https://on.bcg.com/3VHcmif
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The design of an #SIP should always reflect an organization’s go-to-market strategies as well as its broader corporate goals and competitive objectives. When organizations consider incorporating #pricing metrics in their incentive plans, they tend to struggle with overly complex designs and a reluctance to expose confidential information. None of these barriers is insurmountable. A combination of #market factors and internal capabilities influences whether price-based metrics are appropriate to include in the SIP. Learn more, here: https://on.bcg.com/4cOnq4p
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Even in a blazingly fast, digital-first world, our society’s relentless pursuit of procedural and experiential #optimization is probably always going to have a stubborn wrench stuck in the gears: service hiccups. The reality we consumers don’t see, however, is that #inefficiencies in the customer service pipeline are just as aggravating to companies as they are to us—sometimes more so. BCG has found that companies ignoring the value of #GenAI in centralizing tasks and reengineering processes can leave up to 50 percent in efficiency and effectiveness gains on the table. Learn more, here: https://on.bcg.com/3RMyHde
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Have you been keeping up with our recent insights? If not, here’s a recap of our June 2024 publications: 💻 How CMOS are Shaping their GenAI Future: https://lnkd.in/eR_fFXJX 🛍 How Retail Media Can Top the CMO Agenda: https://lnkd.in/gJkFfqwD ♻ Customers Say They Want Green Products. Can Deep Tech Innovation Close the Deal?: https://lnkd.in/gs9b-jPU 🖱 How GenAI Is Shaping the Future of Creativity in Marketing: https://lnkd.in/gNieWxka 💺 Future of Consumer Intelligence Series: Filling the Empty Chair: https://lnkd.in/ghGsufyz 👟 Future of Consumer Intelligence Series: Put On Your Running Shoes: https://lnkd.in/gPHj9nTU 📑 Creating a Data Advantage in Marketing—With or Without Cookies: https://lnkd.in/gT-jsPB5 💹 How Price-Based Compensation Metrics Shape B2B Sales: https://lnkd.in/gJRc3A5j 🛒 The Pragmatist’s Guide to GenAI in E-Commerce: https://lnkd.in/gF2n3SfJ 📹 What’s Next in Video Advertising?: https://lnkd.in/g8ckpeEa