AIM is a real-time media mix modeling tool that unlocks next-generation UA strategies for marketers. As a leading authority with deep-rooted knowledge of UA marketing, we understand your challenges because we’ve helped countless clients overcome them. Our unique approach leverages advanced machine learning that continuously adapts to new market information. The result? Precise insights that your UA buying team can action. With AIM you can: Enhance Performance - Leverage AIM's actionable data for greater incrementality and ROI. Seamless Integration - AIM slips effortlessly into your existing UA workflows, no disruptions. Bridge Attribution Gaps - AIM fills the voids left by touch attribution and evolving data privacy changes. And more! Today’s UA marketer requires a more trustworthy and adaptable solution to navigate a rapidly changing environment. AIM is that solution.
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Get in! We're transitioning from SKAdNetwork (SKAN) to AdAtrributionKit (AAK) 🚗 💨 Join Grant Simmons alongside Mark Menery from Dataseat (Now part of Verve), Zach Gryphon from Wavemaker, and Alexandra Klimashevich from Verve for a chat on winning with privacy-first campaigns mobile campaigns with AAK. ⏰ August 15th at 11am PDT Register now ➡️ https://lnkd.in/gvus7eNg #privacy #ios #mobilecampaigns #digitalmarketing
Spice up your commute with something fresh! 🎧🫧 Tune in as our GM, Gary Danks, joins the Business of Apps podcast to share insights on leveraging marketing mix modeling for app growth. 👂 Listen now: https://lnkd.in/gUXFZ7i5 #podcast #growthmarketing #mobilemarketing #marketingstrategy
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Guess who’s back, back again? +Kochava’s back! Tell a friend (or two)! 📬 This edition is all about CTV, exploring its evolution into the dynamic shoppable experience we know and love today. Check it out below! ⬇️ #tv #digitalmarketing #ott #digitaladvertising
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We're excited to share our latest Business of Apps podcast episode where we had Gary Danks, General Manager for AIM by Kochava. 🎧 In this episode, we delve into the fascinating world of marketing mix modeling and its impact on unlocking app growth. In this episode, Gary talks about: 🎤 ✅ What is Marketing Mix Modeling (aka MMM), why it’s effective for unlocking app growth ✅ Key steps to implement MMM in a company’s marketing strategy ✅ Common challenges in adopting Marketing Mix Modeling #AppGrowth #MarketingMixModeling #Podcast #BusinessOfApps #AppMarketing #DataDrivenStrategies
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CTV isn't just a brand awareness play 👀 Discover how a smart TV platform drove a 9.5% lift in same-screen app installs and an 8.7% lift across other CTVs. Elevate your CTV campaigns today: smart.link/g9oe2n6zwij0c #ctv #digitaladvertising #casestudy #adtech
Think MMM is a heavy lift? 🏋️ 🙂↔️ Think again! You don’t have to build it yourself – we’ve got you covered. Watch our GM, Gary Danks, bust this myth with experts from M&C Saatchi Performance, Dane Buchanan, and Lavinea Morris below. #digitalmarketing #thoughtleadership #marketingmixmodeling #martech
We're busting one media mix modeling myth at a time 👊💥 A few weeks ago, on a rooftop in London, we chatted with M&C Saatchi Performance's Chief Data & Analytics Officer, Dane Buchanan, and Managing Director EMEA, Lavinea Morris, about common myths of MMM. Dive into the full discussion and discover the truths behind the myths ✍️ ➡️ https://lnkd.in/grgJt3RY #mediamixmodeling #martech #marketingstrategy #marketingstrategies
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Every sofa is a potential storefront 🛋️ 🛍️ The TV is swiftly transforming America’s living room from a passive in-home entertainment environment into an interactive, shoppable TV experience. Let’s take a look at three watershed moments of this shift ➡️ smart.link/94erqn5x7e6ms #ctv #programmatic #digitalmarketing #digitaladvertising
Privacy policies are always changing (hello, iOS 14.5 and Google Sandbox! 📱🔒), so staying ahead is more important than ever. That's where marketing mix modeling (#MMM) comes in – it's your go-to tool that doesn’t depend on user-level data. Curious if MMM could be a game-changer for your #marketingstrategy? Discover more here: https://lnkd.in/gKYmEu2W #privacy #digitalmarketing
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We agree with our CRO Nicolas Beraudo! Interested in Media Mix Modeling (MMM)? Learn more about MMM and the benefits for advertisers from experts at our partner M&C Saatchi Performance and Gary Danks, GM of Always-On Incremental Measurement (AIM) by Kochava. ⬇
Loved partnering with the M&C Saatchi Performance team on this one. Thanks-