🎮 Leveling up with AI 🤖 We're excited to share that we've been nominated for the PocketGamer.biz award in the category of Best Analytics/Data Tool!🌟 In today’s hyper-competitive digital landscape, innovation is key to staying ahead. Our team has been hard at work developing AI-driven marketing and creative technology that helps game businesses save time and money while launching campaigns and measuring their success across multiple platforms. With a variety of categories to choose from, don't forget to submit your vote: https://lnkd.in/dET2u3CG
About us
AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy-preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com.
- Website
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https://www.appsflyer.com/
External link for AppsFlyer
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- San Francisco, CA
- Type
- Privately Held
- Specialties
- Mobile Apps Marketing, Marketing, iPhone, Android, App Store, iOS, Google Play, Advertising, Mobile Measurement, Attribution Analytics, Deep Linking, and Mobile Marketing
Locations
Employees at AppsFlyer
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Elan Freedberg
Product marketer // SaaS mobile & experience analytics // People-first // Family dude, skater, and aspiring surfer
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Rami Rozen
VP of Investor Relations at AppsFlyer
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Marc Duke
Analyst Relations Pro/CMO in a box/startup marketer/connector/lead generator/influencer marketer
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Ronen Mense
Unlock Asia | Mobile Internet & Emerging Technologies Expert
Updates
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✨✨All eyes on loyalty!✨✨ The AppsFlyer State of eCommerce App Marketing—2024 Edition is officially live, and we have a ton of insights for you as you prepare for the holiday shopping season.🛍️🛒 #eCommerce expert Sue Azari shares a couple of nuggets below that'll help you drive conversions and increase customer loyalty. More actionable insights inside the full report, which is available now: 👇👇 https://lnkd.in/dT_zYPtX Shoutout to our amazing collaborators: Google - Lee Jones Bazaarvoice - Maya Levin
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You probably have several #ecommerce apps on your phone.📱 But do you actually use them?🛒
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The challenge: Expanding beyond app-only campaigns The solution: Web campaign to app measurement #1: Web campaign to app attribution ☁ Convert mobile web visitors into app users to tap into a wider audience and enhance visibility, as well as user comprehension. #2: Google Play games for PC 💻 Publish Android apps optimized for PC (desktop or laptop) to enable a seamless cross-device experience for players, while syncing promotion and attribution. #3: APK not hosted in Google Play 🌐 Run mobile campaigns outside the store, promoting apps that are ‘listing-challenged’ because of licensing, regulations, and other issues. (and yes, all these activities can be measured 😉) https://lnkd.in/dYG4fxUM
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With the first Digital Markets Act (#DMA) obligations coming into effect, Eran is here to assure you that your marketing campaigns are safe.🛡️ Dive into more DMA-related content: https://lnkd.in/da87nkwC
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Winning in the privacy era with AppsFlyer and Snap Inc.👻🛡 The evolving #privacy landscape means that advertisers often struggle to get a complete view of their marketing campaign performance and results, leading to reduced revenue and rising media costs. This changes with AppsFlyer and Snap's Advanced SRN measurement solution. Advanced SRN measurement represents a decisive step in assembling the disconnected measurement puzzle, ensuring advertisers have the clarity they need without compromising the privacy that users deserve. Dive deep into how it works and read about the massive impact it had on top brands like inDrive and Ladbrokes.be / Entain: https://lnkd.in/dsHy4yFr
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We're worried about what he'll do in the Fall 2024 round... 🫣 #G2BadgeBonanza G2
See the products that earned us our badges
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How to Get “FUNDABLE”💰 with Sephi Shapira, Tech Entrepreneur, Founder and Mentor. Sephi Shapira has spent over twenty years as a tech entrepreneur, founding multiple start-ups. Since 2010, he has mentored over 100 tech CEOs as they secured over $1 billion in financing at various growth stages. Speaking with Ronen Mense on The Epicenter, Sephi shares the core principles of getting funded, the uselessness of “company decks,” and why it’s critical to demonstrate bold leadership over obedient followership in attracting investors. The conversation also includes thoughts on Adam Neumann’s media savvy, differences between VCs in Asia and the West, and the direct relationship between clarity of vision and the ability to execute. Watch the full episode: https://lnkd.in/dbw2brMT
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Ready for another month of growth and connection?🥂🤝 This July we're: ✅ Speaking about digital journeys at the #MarTech Summit in Manila ✅ Sponsoring the #AppGrowth Summit in Brazil ✅ Diving deep into industry topics with several online webinars ✅ Partying in #ChinaJoy ✅ Meeting up with Claire Rozain for an online interactive strategy session ...and so much more! https://lnkd.in/dxgF2s8W
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