Yahoo Advertising’s Post

The road to personalization and performance just got a lot smoother. Enter the #YahooDSP Deep Dive series. Join us on Thursday, July 18, where you’ll get expert advice on how to: Capitalize on the Commerce Media opportunity with special guest Elizabeth (Gianatasio) Cotogno from Kroger Precision Marketing / 84.51˚. Engage in smarter (not harder!) buying with Yahoo Blueprint Performance presented by Kavisha Doshi. Save time and resources with Yahoo Creative featuring Michelle Gerstley. See you there! Register now: https://yhoo.ly/4eZLFhD #AdTech #Advertising #DigitalMarketing #RetailMedia

Yahoo Advertising is proud to expand its measurement suite through partnerships with Comscore, Inc., iSpot.tv and Samba TV. These partnerships bring advanced third-party measurement solutions, offering advertisers the precision and granularity needed to drive successful CTV campaigns. 📊 This expansion is part of Yahoo's commitment to providing robust, third-party measurement solutions. Discover how our new measurement capabilities can benefit your campaigns: https://lnkd.in/g7A-sW4W

At 11am tomorrow, explore "The Impact of Real Beauty: How Brands Have Reshaped Culture With Authentic Representation" presented by MAKERs powered by Yahoo, featuring: * Alessandro Manfredi, CMO, Dove * Firdaous El Honsali, Global VP, Dove * Lisa McKnight, EVP and Chief Brand Officer, Mattel, Inc. * Stacy Wright Malone, VP Global Business Marketing, Pinterest * Alicin Reidy Williamson, Chief Diversity & Culture Officer, Yahoo Moderated by Jess Weiner, Cultural Expert and CEO of Jess Weiner, LLC. Secure your spot here: https://yhoo.ly/4etPhbp

Get ready for an epic Day 4 at Yahoo Beach! We're hosting two grand-slam panels powered by Makers. First, dive into "The Future of Girlhood" with Jess Weiner in conversation with: * Lisa McKnight, Mattel, Inc. * Rachel Lowenstein, Mindshare Secure your spot here—this is a conversation you don't want to miss! https://yhoo.ly/4etPhbp

🚀 Join us for a pivotal discussion tomorrow at 3pm at Yahoo Beach: Young men’s attitudes towards gender equality are in an alarming downward spiral. What’s fueling this trend, and how are these factors interconnected? The Unstereotype Alliance gathers leading experts to tackle these pressing questions and outline crucial steps for brands to steer towards a more inclusive future. Join us for "Monolithic Masculinities: Are we leaving men and boys behind?" moderated by Sara Denby, Head of the Unstereotype Alliance Secretariat at UN Women. Our panel features voices shaping change: 🌟 Rachel Lowenstein, Global Head of Inclusive Innovation, Mindshare 🌟 Michelle Terry, CEO, Movember 🌟 Dr. Rebecca Swift, SVP Creative, Getty Images 🌟 Fernando Desouches, Managing Director, BBD Perfect Storm’s New Macho 🌟 John L Williams, Global Director for Scotch, Captain Morgan, and Gordon’s, Diageo This conversation promises deep insights and actionable strategies. Don’t miss out—register now and contribute to building a better tomorrow for all! https://yhoo.ly/3xmccoC

Thrilled to announce the launch of our new creative solution: Yahoo Creative. ✨ Yahoo Creative empowers the world’s leading brands to take full advantage of the unparalleled potential of creative for their campaigns. Developed in partnership with Innervate (formerly RevJet), this innovative platform empowers brands and agencies to future-proof creative in their campaigns. With data and technology coupled with best-in-class expertise, Yahoo Creative drives superior personalization and engagement. Yahoo Creative seamlessly integrates with the #YahooDSP and is built to scale to other ad tech platforms, ensuring impactful creative across CTV, mobile, display, DOOH, and more. Discover how this new solution can transform campaign creativity.

Join us for coffee and croissants Wednesday at Yahoo Beach as we discuss "Additive, not addictive: Helping consumers navigate today's media landscape" with Yahoo News featuring: ⭐️ Sherry Weiss, CMO, Dow Jones and The Wall Street Journal ⭐️ Peter Kafka, Senior Correspondent, Business Insider ⭐️ Renn Turiano, CPO, Gannett Moderated by our very own Kat Downs Mulder, SVP, GM of Yahoo News. Register here. https://yhoo.ly/3VrpmZs

Key takeaways: AI will be an omnipresent assistant transforming personalization and making our lives easier through real-time translation of meetings, to creating dialects (Bonjour 🇫🇷 👋 ) for ad audio, to safe-chat features for consumers and Dashers on DoorDash, while keeping us human at the center of it. Thank you to our amazing panelists, DoorDash A. Toby Espinosa, MNTN Mark Douglas, Qualcomm Don McGuire for driving the conversation with Yahoo Finance Brian Sozzi

Ever wondered how to navigate the financial landscape like a pro? Join us tomorrow at Yahoo Beach for a discussion on Financial Literacy; "How to Speak Wall Street" featuring insights from: 🚀 Roxy Young, Chief Marketing and Consumer Experience Officer at Reddit, Inc. 🚀 Paul Rabil, Co-Founder of the Premier Lacrosse League 🚀 Shelley Zalis, Founder and CEO, The Female Quotient 🚀 Guided by Rachelle Akuffo from Yahoo Finance. Secure your spot now and join us for an enlightening conversation! RSVP https://yhoo.ly/cannestues