Yahoo Advertising’s Post

The road to personalization and performance just got a lot smoother. Enter the #YahooDSP Deep Dive series. Join us on Thursday, July 18, where you’ll get expert advice on how to: Capitalize on the Commerce Media opportunity with special guest Elizabeth (Gianatasio) Cotogno from Kroger Precision Marketing / 84.51˚. Engage in smarter (not harder!) buying with Yahoo Blueprint Performance presented by Kavisha Doshi. Save time and resources with Yahoo Creative featuring Michelle Gerstley. See you there! Register now: https://yhoo.ly/4eZLFhD #AdTech #Advertising #DigitalMarketing #RetailMedia

The Yahoo DSP announced today that it has partnered with premium digital advertising platform Ozone | Powering the premium web to offer marketers self-service access to premium publishing groups in the UK. For the first time, self-service buyers using Yahoo Backstage can enjoy a more direct and efficient gateway to access highly attentive audiences, primed to convert at scale, in some of the most engaged, journalism-led environments. The partnership further enhances Yahoo Backstage’s credentials as one of the largest MFA-free supply sources and reflects our dedication to innovation and excellence in digital advertising. Read more on how the partnership can benefit your advertising strategy: https://lnkd.in/evzEg_8s 

Yahoo Advertising is proud to expand its measurement suite through partnerships with Comscore, Inc., iSpot.tv and Samba TV. These partnerships bring advanced third-party measurement solutions, offering advertisers the precision and granularity needed to drive successful CTV campaigns. 📊 This expansion is part of Yahoo's commitment to providing robust, third-party measurement solutions. Discover how our new measurement capabilities can benefit your campaigns: https://lnkd.in/g7A-sW4W

At 11am tomorrow, explore "The Impact of Real Beauty: How Brands Have Reshaped Culture With Authentic Representation" presented by MAKERs powered by Yahoo, featuring: * Alessandro Manfredi, CMO, Dove * Firdaous El Honsali, Global VP, Dove * Lisa McKnight, EVP and Chief Brand Officer, Mattel, Inc. * Stacy Wright Malone, VP Global Business Marketing, Pinterest * Alicin Reidy Williamson, Chief Diversity & Culture Officer, Yahoo Moderated by Jess Weiner, Cultural Expert and CEO of Jess Weiner, LLC. Secure your spot here: https://yhoo.ly/4etPhbp

Get ready for an epic Day 4 at Yahoo Beach! We're hosting two grand-slam panels powered by Makers. First, dive into "The Future of Girlhood" with Jess Weiner in conversation with: * Lisa McKnight, Mattel, Inc. * Rachel Lowenstein, Mindshare Secure your spot here—this is a conversation you don't want to miss! https://yhoo.ly/4etPhbp

Thrilled to announce the launch of our new creative solution: Yahoo Creative. ✨ Yahoo Creative empowers the world’s leading brands to take full advantage of the unparalleled potential of creative for their campaigns. Developed in partnership with Innervate (formerly RevJet), this innovative platform empowers brands and agencies to future-proof creative in their campaigns. With data and technology coupled with best-in-class expertise, Yahoo Creative drives superior personalization and engagement. Yahoo Creative seamlessly integrates with the #YahooDSP and is built to scale to other ad tech platforms, ensuring impactful creative across CTV, mobile, display, DOOH, and more. Discover how this new solution can transform campaign creativity.

Join us for coffee and croissants Wednesday at Yahoo Beach as we discuss "Additive, not addictive: Helping consumers navigate today's media landscape" with Yahoo News featuring: ⭐️ Sherry Weiss, CMO, Dow Jones and The Wall Street Journal ⭐️ Peter Kafka, Senior Correspondent, Business Insider ⭐️ Renn Turiano, CPO, Gannett Moderated by our very own Kat Downs Mulder, SVP, GM of Yahoo News. Register here. https://yhoo.ly/3VrpmZs

Key takeaways: AI will be an omnipresent assistant transforming personalization and making our lives easier through real-time translation of meetings, to creating dialects (Bonjour 🇫🇷 👋 ) for ad audio, to safe-chat features for consumers and Dashers on DoorDash, while keeping us human at the center of it. Thank you to our amazing panelists, DoorDash A. Toby Espinosa, MNTN Mark Douglas, Qualcomm Don McGuire for driving the conversation with Yahoo Finance Brian Sozzi

Ever wondered how to navigate the financial landscape like a pro? Join us tomorrow at Yahoo Beach for a discussion on Financial Literacy; "How to Speak Wall Street" featuring insights from: 🚀 Roxy Young, Chief Marketing and Consumer Experience Officer at Reddit, Inc. 🚀 Paul Rabil, Co-Founder of the Premier Lacrosse League 🚀 Shelley Zalis, Founder and CEO, The Female Quotient 🚀 Guided by Rachelle Akuffo from Yahoo Finance. Secure your spot now and join us for an enlightening conversation! RSVP https://yhoo.ly/cannestues