Vibenomics had a blast at P2PI's #RetailMediaSummit celebrating all 25 commerce marketers leading the way in #RetailMedia! 🎉 A special shoutout to our very own Paul Brenner, Vibenomics SVP of Retail Media & Partnerships, for the well-deserved recognition! Path to Purchase Institute's Retail Media Award recognizes innovative leaders across #brands, #retailers, #agencies, and solution providers who are effectively leveraging or helping others leverage retail media for successful digital and #omnichannel campaigns. See the full list of 2024 Retail Media Awards honorees here: 🔗https://lnkd.in/gj4E6aYE
Vibenomics, a Mood Media company’s Post
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Looking to reach consumers at the #PointOfPurchase? 🛒 As North America's largest in-store retail media network, 𝗩𝗶𝗯𝗲𝗻𝗼𝗺𝗶𝗰𝘀’ 𝗶𝗻-𝘀𝘁𝗼𝗿𝗲 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 𝗿𝗲𝗮𝗰𝗵𝗲𝘀 𝗼𝘃𝗲𝗿 𝟭 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝘀𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝘃𝗶𝘀𝗶𝘁𝘀 in the U.S. and delivers audio advertising to over 25,000 locations nationwide, including key verticals like grocery, drug, convenience stores, and home improvement. Click the link in our comments to begin your in-store campaign!
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Happy Independence Day from the #VibeTribe! 🎆 Stay safe and enjoy the festivities.
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🔓 Unlock the secrets to maximizing #ShopperEngagement and #CampaignEffectiveness with advanced targeting and #InStore technology in the latest AdMonsters article featuring Paul Brenner, SVP of Retail Media & Partnerships at Vibenomics, a Mood Media company. 👉 Access the full article here: https://lnkd.in/gYHm8Yh8
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Our latest blog post dives into the second half of the IAB's Digital Out of Home (DOOH) & In-Store Retail Media Playbook, a must-read for #brands looking to elevate their in-store #campaigns with strategic partnerships and innovative tactics! Read to discover insights into defining in-store retail media metrics and comprehending the complexity of in-store #impressions. ⬇ Access the blog below! #RetailMedia #InStoreAdvertising #DOOH #MarketingStrategies
PART TWO: Key Takeaways from IAB’s DOOH & In-Store Retail Media Playbook
https://vibenomics.com
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Boost your in-store advertising with insights from Vibenomics' latest whitepaper, "In-Store Impressions Unlocked: To the Roof, Under the Roof, In the Zone." To monetize Retail Media Networks (RMNs) effectively and provide accurate audience insights, understanding the digital in-store audience is crucial. Here are a few strategies to improve in-store advertising and impressions: 🤝 Strategic Partnerships: Work with privacy-safe, trusted technology partners to gain a clear understanding of the total in-store audience. 📊 Data-Driven Content Strategies: Utilize impressions and exposure data to guide creative placement decisions, optimizing advertising inventory for better results. 🔊 Omnichannel Integration: Use impressions as the foundation for media investments, integrating onsite, offsite, and in-store audience exposure for comprehensive measurement. 🛒 Consumer Benefits: Use in-store audience insights to enhance the shopping experience with better product discoverability, targeted promotions, personalized offers, affordable pricing awareness, and exclusive deals. Discover more strategies to elevate your in-store advertising and impressions by clicking the link: https://lnkd.in/gnMKVWFG
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"The impact of retail media on #CustomerSatisfaction depends on the specific solutions implemented and their alignment with customer preferences and behaviors. #Retailers prioritizing customer-centric strategies that leverage familiar technologies and non-disruptive ad experiences will see the greatest improvement in satisfaction and, consequently, increased ad spend from #brands seeking to engage these audiences." -Paul Brenner 🔍Read the full article below to discover how #RetailMedia strategies can supercharge the #CustomerExperience: https://lnkd.in/ed_Q7K7s
How to use retail media to supercharge the customer experience
digitalsignagetoday.com
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Social Media Enthusiast | Brand Developer | Content Strategist
1wWhat a group! 👏