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Graeme Jack, Head of Bravado APAC, UMG's merchandising arm, recently spoke to Andrew McMillen, National Music Writer at The Australian. They discussed the rise in popularity of band t-shirts, and how they’ve become more accessible through Bravado providing a mix of designs and price points to major retailers across the country. Graeme also talks through the collaborative process of working with artists. https://lnkd.in/evJFJ4Xm

Back in black: the curious rise of cheap, licensed music merch

Back in black: the curious rise of cheap, licensed music merch

https://www.theaustralian.com.au

Jenesh Budhia

Client Relationship Manager

5mo

I love how these have become more accessible and affecting lately Graeme. There’s always a few in my wardrobe.

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