This week's CommerceNext Growth Show begins tomorrow at the Hilton Midtown. I'm here in NYC and it couldn't be any better (the weather ✅ the people ✅ the food ✅ ... the shopping ✅ )
Here's a rundown of what sessions, roundtables and keynotes that I'm really looking forward to nerding out on on Day 1 (Mon, June 11):
👉 Session: "Ecommerce Reimagined: How Ulta Beauty’s Guest Experience Will Evolve With #AI"
Speakers: Michelle Pacynski, VP Digital Innovation, Ulta Beauty, Payman Nejati, Owner Ownit AI
-- the hook: "This session will uncover areas where Amazon has launched AI-powered solutions in their shopping experience and an actionable playbook for how retailers can win eCommerce with AI."
Guest experiences for Ulta are a prime real estate to create memorable interactions with beauty shoppers. So I'm curious what this playbook entails.
👉 Opening Keynote: Fanatics: "Creating 10x Growth and a Global Brand Through Culture, Agility and Innovation"
Speakers: Doug Mack, former CEO Fanatics and moderator Elaine Rubin, President at Digital Prophets Network
-- the hook: "Fanatics became the premier digital sports powerhouse, with revenue skyrocketing from $800M to $8B. "
They had me at "...from $800 mm to $8 billion" and now I'm super intrigued so I'm really excited about this one.
👉Session: "Future-Proof Your Brand: Engaging Gen-Z for Long-Term Loyalty"
Speakers: Bill Schneider, VP Product Marketing at SheerID and Allyson Piatt, Director of Performance Marketing, NASCAR.
-- the hook: Gen-Z + Nascar? Do tell. 👀
There's something about this combo that hits different. I don't know much about Nascar viewers but assume they are incredibly loyal, passionate and invested. Curious how acquisition varies by generation.
👉Session: "The Brand/Creator Partnership for Driving Retail Growth on TikTok"
Speakers: Sherry Shi, Head of Fashion Category TikTok, Addie Rintel, VP of Women's Merchandising & Design at PACSUN, Valera Djordjevic
Creator.
-- the hook: "Driving Retail Growth on TikTok"
TikTok has been a buzzword for content creators especially in fashion and beauty, so I'm wondering how PacSun collaborates with creators to differentiate their assortment and creative spin.
And finally:
👉Keynote: "Unlocking Growth Potential: How to Win CFOs Over to Marketing and Ecommerce Investments"
Speakers: Alex G. CFO UNIQLO, Susan Colton Weisel CFO at Brooklinen, Alex Brocklehurst, SVP & CFO Coach, Moderator: Emily Culp, Chief Brand & Strategy Officer at BodyHealth, LLC
-- the hook: "How to Win CFOs Over to Marketing and Ecommerce Investments"; in short, all of it.
I've never seen so many CFOs on one stage. I can't wait for this one. Secretly, wish we had a KPI Bingo Card for this one. I'd love to cross off which ones are meaningful across the board.
Which ones are you excited about? Text me if you're around!
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Director of Community - CommerceNext | Ecommerce & Digital DTC Consultant | Ex-L'Oreal
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