Thread®’s Post

We're so excited about our new collection, inspired by timeless Americana. Drawing from the charm of retro hotels and classic Western films, this line captures a nostalgic spirit. Let us know your thoughts and shop while supplies last! 💙

Introducing: The Utility Tote by Thread®! We’re thrilled to announce the launch of the latest innovation in our product line – the Utility Tote, designed for the modern, on-the-go individual who values both style and functionality. Versatility Meets Style: ▶ The Utility Tote is not just any bag ; it's a versatile companion that adapts to your busy lifestyle. Whether you’re heading to the office, going for a quick grocery run, or planning a weekend getaway, this tote has got you covered. Its sleek design pairs with any outfit, making it the perfect accessory for every occasion. ▶ Designed with You in Mind: We listened to your feedback and crafted this tote to meet your needs. Featuring durable materials, our signature d-rings, a spacious interior, and multiple pockets, the Utility Tote keeps your essentials organized and accessible. 💛 Scroll through to see the Utility Tote in action and let us know in the comments which color catches your eye! We'll select 3 lucky commenters to receive their chosen tote, so you can experience its versatility firsthand!

🌸 New collection! 🌸 We're thrilled to announce the launch of our Spring '24 collection! We couldn't be more excited about how everything has come together. As we eagerly anticipate the arrival of spring, it's refreshing to introduce new products that embody the warmth and vibrancy of the season. A huge shoutout to every member of our team who played a role in bringing this collection to life – from the creative minds behind the designs to the planning of our influencer outreach initiatives. Want to see the whole collection? Head over to our website now

This past week, McKenzie Bauer, co-founder of Thread, came up with a big idea for the company. Inspired by the popularity of Taylor Swift, she decided to catch Taylor's attention through the Chiefs Kingdom. She ordered vintage Chiefs jackets, collaborated with local seamstresses, and created custom Thread + Chiefs bags. The hope was that Taylor, Travis, Pat, or Brittany Mahomes would wear them at some point leading up to the game on Sunday. To stand out, our team created custom PR boxes with handwritten notes! Through our community, we connected with a stadium insider who assured us that the packages could be placed in the lockers of Travis and Pat if we got them there by Friday. To ensure timely delivery, Kenzie and Trevor Reese flew to Kansas City on Thursday night, and delivered the packages before the team left for Baltimore. The confirmation came as they were leaving – the boxes had been delivered to the lockers! Although the bags haven't been spotted on the players or their partners yet, this experience is a significant win for Thread! We connected with a supportive community on social media, set ambitious goals, and demonstrated dedication to achieving them. It underscores the value of the journey, even if the original goal isn't immediately reached. (P.S. We're still holding out hope to get a bag in the hands of Taylor!)

At Thread, we believe in the power of events to bring people together and build our community! Our upcoming event at Sundance Mountain Resort is not just about celebrating the launch of our Apres Ski Collection; it's a testament to the importance we place on connecting face to face with our customers. We love connecting with our community, and events like these allow us to do just that. We invite you to join us for a night of skiing under the stars, with complimentary hot chocolate and pancakes. See you there!