Tarte Cosmetics reposted this
All aboard! As Tarte Cosmetics marks its 25th anniversary, Maureen Kelly, the CEO & Founder, is celebrating by taking tarte™ on a global, year-long kindness tour featuring activations in 25 cities to give back to the communities that have helped make tarte™ what it is today. Continuing the kindness and charitable outreach ingrained in tarte’s DNA since 1999, the kindness tour features special surprise-and-delight, charity-driven activations focused on giving back to local communities across the globe. "In the world of beauty, it's not just about looking good; it's about feeling good and doing good. Our 25-city Kindness Tour is a testament to the power of positivity and giving back to the communities that have embraced us for a quarter of a century,” said Maureen Kelly, CEO & Founder of tarte™. For those unable to attend the tour in person, tarte has launched the tarte Kindness Tour Virtual Trolley! Consider it a digital pass to tarte’s kindness tour, allowing tartelettes everywhere to participate as the brand marks 25 years of female-founded, cruelty-free formulas infused with good-for-you ingredients and kindness. This immersive virtual experience lets you try on some of your favorite tarte products (virtually, of course), play interactive games to earn rewards, and get insider info on upcoming tour stops. The tarte Kindness Tour Virtual Trolley also enables teachers to create wishlists for school supplies, and offers an exclusive 40% discount to all teachers, military personnel, and medical professionals. “Teachers are the original influencers & are truly shaping the minds of tomorrow- they deserve to be pampered & empowered! I personally donated over $50,000 by clearing teachers’ wishlists - I wanted to make sure we could make a positive change to as many teachers as possible,” said Maureen Kelly, tarte™ CEO & Founder. To date, the tarte Kindness Tour has visited eight locations and donated over $1 million in in-kind donations to local communities, while also supporting female-founded businesses. Additional stops in major cities will be announced throughout the year, many based on crowd-sourced suggestions. Keep an eye on Maureen Kelly’s social media, @itsmaureenkelly, for all the exciting updates! Join us as we blend kindness with beauty on this remarkable journey! #tarteKindnessTour Experience here: https://lnkd.in/eBDPB4_y
Laurence Faguer
1mo
Fantastic initiative! An in-person event a year-long AND an immersive Tour, additional, for those who can’t attend in person AND a donation event. Congratulation, Maureen Kelly, and all your team at Tarte Cosmetics. And Obsess for make this #VR event a reality! 🙏 🙌 🙌 🙌
Helen Heron
3w
And they are equally as kind to work for!!
Helen Heron
3w
And they equally as kind to work for!
Thank you for helping bring the kindness tour to life digitally so we can give back and lift up the communities that helped make tarte what it is today.