Stripe Theory’s Post

We are thrilled to introduce our new whitepaper, "The Fall of the Influencer and the Rise of the Everyday Creator." This comprehensive report delves into the evolving landscape of influencer marketing, supported by detailed research and first-party data. We surveyed 1000+ U.S.-based participants who have purchased from influencers to understand current consumer behaviors and preferences. Our findings highlight how marketers can navigate this seismic shift and leverage generational differences for authentic engagement and improved ROI. Click the link below to download and explore insights that go beyond conventional data, reframing influencer marketing to effectively leverage everyday creators. 🔗 https://lnkd.in/efh23mSr #InfluencerMarketing #EverydayCreator #MarketingInnovation #StripeTheory

Exciting news from our agency network! The inaugural USC Annenberg School for Communication and Journalism X Acceleration Community of Companies (ACC) Gen Z report is LIVE! This in-depth study represents the culmination of a months-long collaborative research program between industry experts at ACC and public relations graduate students at USC Annenberg; the report also leveraged a nationally representative survey of over 2,000 Gen Z adults in partnership with YouGov, a separate global community survey, and two focus groups. Head to the link below to learn about the distinct social dynamics shaping Gen Z behavior and brand engagement.

For marketing teams, reducing the time it takes to make quality strategic and tactical decisions is a fundamental goal. Enabling self-service analytics through interactive dashboards has been an ongoing trend, and the integration of AI is beginning to supercharge these efforts in exciting ways. Connect with our team of analytic experts at stripetheory.com

Stripe Theory, the digital marketing agency focused on growing brands through data, storytelling and strategy. We are ready to tackle your 2024 needs. Connect with us today at stripetheory.com