Exciting news from our agency network! The inaugural USC Annenberg School for Communication and Journalism X Acceleration Community of Companies (ACC) Gen Z report is LIVE! This in-depth study represents the culmination of a months-long collaborative research program between industry experts at ACC and public relations graduate students at USC Annenberg; the report also leveraged a nationally representative survey of over 2,000 Gen Z adults in partnership with YouGov, a separate global community survey, and two focus groups. Head to the link below to learn about the distinct social dynamics shaping Gen Z behavior and brand engagement.
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We are thrilled to introduce our new whitepaper, "The Fall of the Influencer and the Rise of the Everyday Creator." This comprehensive report delves into the evolving landscape of influencer marketing, supported by detailed research and first-party data. We surveyed 1000+ U.S.-based participants who have purchased from influencers to understand current consumer behaviors and preferences. Our findings highlight how marketers can navigate this seismic shift and leverage generational differences for authentic engagement and improved ROI. Click the link below to download and explore insights that go beyond conventional data, reframing influencer marketing to effectively leverage everyday creators. 🔗 https://lnkd.in/efh23mSr #InfluencerMarketing #EverydayCreator #MarketingInnovation #StripeTheory
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For marketing teams, reducing the time it takes to make quality strategic and tactical decisions is a fundamental goal. Enabling self-service analytics through interactive dashboards has been an ongoing trend, and the integration of AI is beginning to supercharge these efforts in exciting ways. Connect with our team of analytic experts at stripetheory.com
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Stripe Theory, the digital marketing agency focused on growing brands through data, storytelling and strategy. We are ready to tackle your 2024 needs. Connect with us today at stripetheory.com
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Stripe Theory reposted this
We are thrilled to share that our client VinFast US has today unveiled its first U.S. marketing initiative, a multi-channel advertising and media campaign called “Changing Lanes” which urges drivers to dare to be different and stand out in a sea of same. A cross-company collaboration with our fellow Acceleration community members Trailblaze and Stripe Theory, as well as creative content studio Anaheim Studios, this campaign is anchored by a 60-second digital advertisement titled “Whoa” starring actor Joey Lawrence. Congratulations to VinFast on the launch of the "Changing Lanes" campaign! #ChargeADifferentPath #VinFast https://lnkd.in/gEY2MskS
‘Whoa!’ EV maker VinFast’s US ad debut features Joey Lawrence, and his catchphrase
adage.com
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Stripe Theory reposted this
VP, Marketing & Brand Communications, Acceleration Advisory at Acceleration Community of Companies (ACC)
On Monday, our client VinFast US, unveiled their first U.S. marketing initiative, a multi-channel campaign called "Changing Lanes", encouraging California drivers to be bold enough to switch to EV. Acceleration Community of Companies (ACC), with our agency Stripe Theory and production partner Anaheim Studios, worked closely with VinFast to create this campaign led by our :60 digital ad "Woah!", starring Joey Lawrence. The ad highlights the VinFast VF 8's premium design, technology and warranty offerings at the price point consumers crave. Congratulations to the team! #VinFast #ChargeADifferentPath #VF8
