Ray (지범) Jang 🐰’s Post

The right offer has the power to turn a 1% conversion rate into 2%. Here are the 6 types of offers you should be testing: 1. Bundles 2. Dollar Off 3. Percent Off 4. BOGO 5. Buy More, Save More 6. Gift With Purchase If you’ve been playing with ad creative, audiences, and landing pages and things still aren’t working. Try changing your offer.

What can we learn from the Superbowl ads this year? Forward-thinking brands understand the necessity of transcending the confines of a singular commercial. Instead, they craft comprehensive campaigns that engage audiences across various platforms. How does this translate into action? Rather than unveiling a standalone commercial, savvy brands release a series of ads to generate excitement leading up to their primary commercial. They keep the momentum going post-release by sharing even more content on social media. What's the lesson here for up-and-coming brands? While increasing the quantity of content is essential, integrating strategy and creativity elevates your ability to resonate with potential customers significantly. Got a favorite Superbowl commercial from this year? https://lnkd.in/ghwGw7ya

In-Game Advertising - so many opportunities. Where to start: Watch the full episode where Mateusz Owi Owsiany and I discuss the 10 Core Formats that marketers can use to connect with audiences where they are playing: https://lnkd.in/d8BBR6yP #VideoGameAdvertising

As digital marketers, our goal is to catch the eye of consumers in creative ways. A while ago, we ran a TrueView campaign on YouTube. In this type of ad, the first 5 seconds are super important because many users skip ads as soon as they can. Our strategy was straightforward: we packed the most important message with a hook into those first 5 seconds, similar to how TV commercials work. After that, we shared the longer story. This approach benefited us in two ways. 1. We got the entire message across in those initial 5 seconds. 2. It helped reduce the cost per view (CPV), as an initial hook encouraged users not to skip the ads. By delivering our message effectively in the first 5 seconds, we not only captured attention but also made our campaigns more cost-efficient. It's all about engaging the audience from the start #sureshsingh #digitalstrategy #digitalmarketing #cgm7

👀 Eye-tracking: How much of your ad is actually seen? Countless hours are spent dreaming up the best ad ideas, the best placement, the most powerful messaging...but how much of your final ad is actually seen and absorbed by the audience? Eye-tracking can give you implicit data on just how well your ad performs. Are your core elements seen? Are any elements distracting from your messaging? Check out the video below, our View Map, top, reveals what viewers actually saw, versus the original ad, bottom. Ad testing is just one use case for eye-tracking. To find out more: ℹ https://lnkd.in/es3a8Qyf 📧 https://lnkd.in/evF6X3Kd

In Madhive's recent ad campaign to reach B2B audiences, we set out to drive visitors to our website after seeing the TV commercial. What did we learn? Exposure drives results, if you can find that perfect frequency. Read more about lessons from Madhive's CTV campaign here: https://hubs.li/Q02wGQYG0

Video Advertising is like watching a movie trailer. It gives the brand's message in a short, engaging way and leaves the audience wanting more. Lets Talk! https://bit.ly/3isBTIU #VideoAds #DigitalMarketing #LifeExamples #MarketingConcepts #Marketing101

I respect the heck out of Peacock for this kind of ad space! Commendable for so many reasons. When users pause their program, usually you just see the frame you paused on. It was funny seeing the crazy face of someone paused mid-sentence, but now you see an ad (which of course most likely ai-targeted). What was once a wasted opportunity is now more reach & frequency opportunity for advertisers. Further, instead of interrupting the viewer’s program, it gives some power to the user. I chose to pause the show so I don’t mind an ad popping up while I’m about to walk away anyway. I still get ad interruptions during shows and pre-roll ads before a movie. But again, that’s because of the choice I made as the user in selecting a plan. We are no longer in a push media world. As users have become their own curators for brand exposure, empowering your audience by giving them choice (or a sense of choice) is key! And add an element of engagement like scanning a QR code, GIRL! 👏🏼

Advertising during the Super Bowl has become as much a part of the event as the game itself. Super Bowl commercials are among the most expensive in the world. Advertisers pay millions of dollars for only 30 seconds of airtime during the game, justifying the exorbitant price tag to get their brand in front of a massive and engaged audience. Check out our favorite Super Bowl ads over the years and get inspired by how brands use the big game to advertise their businesses. Check it out here bit.ly/3OGQJft!

Lots of great work this year. Love these stats on performance. "How the ads are ranked: EDO has scored every Big Game ad based on incremental online activity for an advertised brand or product immediately following an ad airing. Each Super Bowl ad performance is indexed to the median-performing in-game spot, such that the median airing is scored at 100. Data in this release is preliminary and subject to slight adjustments based on EDO’s final Super Bowl analysis."