Mattel, Inc.’s Post

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Our award-winning package design geniuses at Mattel, Inc. continue to up their game. This time by leveraging tools like Adobe Firefly and its generative AI capabilities to bring their ideas to shelf even faster. Thanks Fast Company for this story! https://lnkd.in/g5dbRxPx #mattel #AI #designled Beth Moody Karishma Donde Berrigan Lennon Ron Friedman Jamie Dunn SAL VELAZQUEZ Grace Snelling Suzanna Lakatos

How Mattel is using AI to bring your next Barbie box to life

How Mattel is using AI to bring your next Barbie box to life

fastcompany.com

Michael I.

Children’s brand creative at ‘Tubba and Friends’ | Author | Illustrator | DJ | Igniting imagination and wonder through storytelling.

2h

Just curious how using AI benefits the creativity of individuals who have defined the company’s look and feel for generations with your products. Speeding up process and leveraging tools that encompass learning from others artist creativity isn’t exactly winning. At least from an artist / designer point of view. Just perspective and opinion.

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Great story Chris Down! You have such a great team to work with.

Valerie Vacante

Global Innovator | Creative Catalyst | Product Innovation | Connected Experiences | Fast Company Executive Board | Top 25 Women in Tech | 40/Forty

2w

Congrats to you, Chris Down and the full Mattel, Inc. team!! ✨🤘🏽🤘🏽🤘🏽✨

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