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Embedded lending is rapidly transforming the financial landscape, making it easier for businesses and consumers to access financial services. According to Bain & Company, in 2021, embedded financial services made up $2.6 trillion, nearly 5% of total US financial transactions. By 2026, this figure is expected to exceed $7 trillion. This growth is driven by improved customer experiences and cost reductions for companies. This trend is visible across various sectors, from e-commerce platforms like Shopify to rideshare services such as Uber. By integrating financial services directly into these platforms, businesses offer a more convenient and seamless experience for their customers. Payments and lending are set to remain the largest segments, with other services like insurance, tax, and accounting also growing. Traditional financial institutions face both challenges and opportunities. They must adapt to this new model to stay competitive. Businesses like Kanmon are well-positioned to help companies navigate this shift by offering tailored embedded lending solutions. Read the full report: https://buff.ly/3VfxfCn #EmbeddedLending #WhiteLabelFinancing #KanmonFinancing #EmbeddedFinance

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