EDO, Inc. reposted this
With the #Olympics mere weeks away, our team at @EDO, Inc. dug into the four trends advertisers need to know ahead of this year’s Games. The standout? As the women’s basketball team prepares to compete for an 8th straight Olympic gold, brands are seeing surges in ad effectiveness thanks to featuring #WNBA Olympic stars. For example, Nike’s spots featuring Sabrina Ioenscu have been 83% more effective at driving engagement than the brand’s 2024 average, and CarMax ads featuring Ionescu and A’ja Wilson have been 35% more effective than the brand’s average. Women’s sports have seen an incredible surge in reach and engagement in the last 3 years (see: my post yesterday afternoon), and this will undoubtedly transfer into the Olympic TV environment. Read more and elevate your campaigns with real-time, predictive TV outcomes data to secure your Olympic marketing gold 🥇👇