My new website is a bodega for five-figure brands that want to become eight and nine-figure brands. On my site you will find the freelancers and agencies that help me build a business with an incredibly high MER and an insane growth rate. I am still working for some Shopify businesses; I can see that certain companies will grow extremely fast and become more corporate. They won’t want somebody like me who doesn’t like to adhere to corporate structure. I’m a startup guy. I like to work and play well with others, but I also want to work in small organizations. So, things will remain the same for the near future, but I could see that I’ll have some significant title/employment status changes at some point in the future. In light of that foreshadowing, I have decided to launch a website. I’m not charging for anything yet. In my opinion, it’s not so easy to find an untapped market these days, a problem nobody solves. Having been the ideal customer for a few years now, I think nobody is solving the problem I aim to solve. What I am creating I do believe it’s somewhat unique: Tool: I looked at the problems I had to solve to bring an American Shopify brand from five to seven and eight figures a month. I don’t know how many of you have been involved in taking a brand from not having its own offices, really many employees at all, at that point to a brand that’s easily recognizable to the most coveted demographic in the world…. American women 25-70( really, it is more significant; I know teens & octogenarians that wear it) Keeping in mind that there’s a lot of stuff I never touched, I pretty much stay in my genre of digital marketing a little bit into customer service as well. Things like returns discounts offer testing, but for the most part, I stay inside of digital marketing; my little palace is a dungeon to the other people in the company, but I like it. Anyway, without further redoing my website, it’s a work in progress. It needs work. Please criticize it so that I can make it better. It’s almost seven days behind schedule already. Someone smart I know asked me the other day to describe what my website will do in as few words as possible. This is what I came up with: “We assist brands in going from making decisions at the kitchen table or in the living room to making decisions in a boardroom without venture capital.” I say that because I’ve driven myself to have the highest MER and YOY growth for every brand I've worked for over the last few years. I never felt like I had to choose efficiency or growth. I always felt you could get both if you just thought it through, executed it, and reviewed the progress and iteration. https://dtcmkg.com
Glenn Johnson
1mo
Cool, gonna DM ya
Marshall Nyman
1mo
Congrats John Hickey! Love the idea and know you will do great!
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