Jerry Soer’s Post

Heading to Anaheim for my 11th Vidcon today! Excited to connect with producers and creators of narrative series. Last night at the Night Before Vidcon mixer, I previewed our short drama project. The reaction was terrific! If you’re active or curious about short dramas, come say hi. Thanks always for the kick off party last night James Creech Chris Erwin Michael Booth

Adrienne Lahens' language skills are way better than mine 😄 A few months ago I made a video of myself speaking Spanish, Hindi and Mandarin https://lnkd.in/gQGCbHFF Back then I used Captions to make that translated video but if you notice the lip movement did not match my voice, and the number of languages available was limited. This week TikTok announced Symphony Digital Avatars, with a key feature of 30 languages available for translating your message with a much improved tech. A few months is a long time in AI! Avatars allows: ✅ Scale production ✅ Localise languages ✅ Expand global reach ✅ Customise messaging Combine avatars with creator brand ambassadors, performance ads and social commerce for a full funnel global campaign. Try it here: https://lnkd.in/g2GhNiV6

New feature on TikTok: Off The Record Discover new stories from your favourite artist; type in #offtherecord into the TikTok search bar. More: https://lnkd.in/gtQtX5xe

Will Inside Out 2 be this summer's biggest hit? It's the first movie in a while where I struggled buying a ticket! So far the Disney sequel has produced an impressive Friday box office estimate of $62 million. It’s tracking for $150 million Father’s Day opening weekend https://lnkd.in/gyc4Syxn Which movie studio will win this year's summer? *Summer 2024 blockbuster season is May 3-September 2. Data source: https://lnkd.in/gM8z7q-n

How did Fred Again do it? I watched Fred Again fill the Los Angeles Coliseum last night—announced less than a week ago! The crowd was so packed we couldn’t reach our seats. We found an empty spot and settled in. How did he manage this? Huge names such as Jennifer Lopez canceled tours and the Black Keys downgraded venues. While most artists face “revenge spending” hangover, Fred Again thrived. Is it all inflation driven macro trends driving ticketing to unsustainable levels? Is he another “Taylor Swift” level outlier phenomenon? Are old metrics like total streaming numbers, social media followers and earned media outdated predictors of ticket sales? Are agents now focusing on recent streaming numbers and social media engagement to predict ticket sales and book venues? Tools like Jeff Ponchick Mogul exist for aggregated royalty optimization. Is there a similar unified dashboard that track multi-platform fan sentiment and optimize touring and merchandise forecasting? Ccing the experts here who might know better: Rob Abelow Rob Bonstein Alex Pall Drew Thurlow Mike Warner Dan Runcie Charles Gadsdon

Congratulations to Atipat Phukosi, one of the winners from TikTok’s International Short Film competition 2024! Atipat combines Ouija boards, local traditions, and ghostly fun in his comedic tales. His storytelling bridges tradition and modernity, spotlighting Thai culture on the world stage. Also featured in his account @dolikeaduck are many examples of narrative comedy branded content including partnerships with Dune 2, Sensodyne, Nivea and more.

The SYD-MEL flying route is the most lucrative in the world. Anyone surprised? I've had stints of regular work travel between SYD-MEL, SIN-SYD, LAX-SYD and LAX-JFK/EWR/LGA and this graphic looks about right. The fact that SYD-MEL route generates more revenue than any other route shows how much pricing power Australian domestic airlines have. I'm guessing Qantas has top market share.

Creators can now manage their videos via the TikTok Studio. Access analytics & insights, manage & schedule videos, monetize videos and set your privacy settings through the webapp. I'm also happy to share that I worked on the Creator Academy, accessible through TikTok Studio! Android apps of TikTok Studio are rolling out now with iOS apps coming soon. Check it out here: https://lnkd.in/g82w726X

I love watching short films on TikTok. Scripted narratives is where it's at! Congratulations to all the Winners of the International #TikTokShortFilm Competition!