Opportunities to earn on TikTok
TikTok provides a robust ecosystem of monetization offerings, giving creators diverse opportunities to earn and grow in a way that's most authentic to them. Here's a list of the different ways creators can make money on TikTok. Some of these are available globally while some are still rolling out in limited countries.
TikTok Creator Marketplace
TikTok Creator Marketplace is the official collaboration platform to connect brands and creators on TikTok. Creators that participate in Creator Marketplace have the opportunity to connect and collaborate with brands on paid campaigns.
TikTok Shop
TikTok Shop equips creators with a dynamic platform for a unique shopping experience, blending community, creativity, and commerce. Creators can sign up as merchant sellers, or as an affiliate program member.
- Direct Sales: Showcase and sell your products in-app for easy follower access.
- Secure Checkout: Offer secure, in-app payments to build follower trust.
- Affiliate Program: Collaborate with creators or brands to amplify your reach and earnings.
- Targeted Ads: Use TikTok Shop Ads to boost your brand and expand your audience.
- Brand Showcase: Engage followers through an interactive showcase of your products.
- Logistics: Focus on your product and creativity; TikTok handles storage and shipping.
Creativity Program Beta
Designed to help creators foster their creativity, generate higher revenue potential and unlock more exciting, real-world opportunities, the Creativity Program Beta is the latest addition to our range of monetization tools that support creators of all levels in being rewarded. As of October 2023 the Creativity Program Beta is available in the US, France, Brazil, Italy, Germany, Spain, UK. To be eligible creators have to be 18 years of age, have at least 10k followers, and have at least 100K views in the last 30 days.
Learn more: https://www.tiktok.com/creators/creator-portal/en-us/getting-paid-to-create/creativity-program-beta/
Series
Series enables eligible creators to post collections of content behind a paywall that can be purchased for access, adding another opportunity for creators to be able to get rewarded for their content.
Learn more: https://newsroom.tiktok.com/en-us/introducing-a-new-way-for-creators-to-share-premium-content-with-series
TikTok Creative Challenge
TikTok Creative Challenge is an official creator monetization program that turns your creativity into cash by creating UGC-style ads for your favorite brands. You can earn commission from the revenue generated by your videos and you'll never be asked to post anything to your own account!
Learn more: https://ads.tiktok.com/business/creativecenter/quicktok/online/tiktok-creative-challenge-introduction/pc/en
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Branded Mission
Branded Mission is an industry-first ad solution that enables advertisers to crowdsource authentic content from creators on TikTok, turn top-performing videos into ads, and improve brand affinity with media impressions
Pulse
Our first advertising revenue share program that enables advertisers to align their brand with the videos driving TikTok culture by showing their ads after the top 4% content on the platform within a certain category
LIVE subscription
Lets viewers show continuous support and appreciation for their favorite LIVE creators through a monthly subscription on TikTok LIVE.
LIVE gifts
LIVE Gifts enables your viewers to Gifts during your LIVEs.
Effect House Creator Rewards
Effect Creator Rewards is designed to celebrate and recognize top creators on Effect House. It offers an exciting opportunity to collect cash rewards for creating highly engaging TikTok effects. Available to creators of at least 18 years of age, based in the US, UK, France, Germany, Spain, Italy, Australia, Brazil, Canada, Finland, Indonesia, Ireland, Japan, Korea, Malaysia, Netherlands, Philippines, Poland, United Arab Emirates, and Vietnam, and have at least 5 effects published and 3 effects used in 1,000 videos each.
Learn more: https://effecthouse.tiktok.com/rewards/
CapCut Creator Program
Creators who enjoy helping other creators by making their editing easier can join the CapCut creator program. Earn by uploading templates or tutorials to CapCut on mobile, desktop or web.
Learn more: https://www.capcut.com/create/creators
EVP & GM | Advisor | Creator Economy, Social Media Content Creation
1yJerry Soer keep sharing the TikTok info. Love it 🙏
Founder, Quartermast Advisors 🤝 I help entrepreneurs maximize their M&A outcomes. 🚀
1yAmazing summary! Jerry, what do you recommend for creators just getting started with monetization on TikTok?
CEO, ViralMoment helps brands measure, see and crush social video. Follow along and learn how to use AI to beat the curve, cut through the algorithm fog, and protect your brand. DM me to level up your brand's social IQ.
1yThis is an awesome resource!
Founder of Sparks of Joy Co & Marketing and Communications Manager at ZeeMee
1yThank you so much for this, Jerry! I'm excited about TikTok Creative Challenge! Question - I joined it through the link on this article, but how do we find it again once we go back to our normal tiktok page? Should there be a shortcut somewhere or do we always need to go back to it through that link?
Fractional VP of Social Media + Influencer Marketing 📲 Professional Storyteller who drives explosive growth on Social Media and turns Brands into Powerhouses⚡️🏠💸
1yNo greater reward than being of service to others... and what a fun way to go about it, Jerry!!