InfoSum’s Post

🚀 We’re hiring! If you’re passionate about data privacy and would like to help us deliver cutting-edge technology for secure data collaboration across the advertising ecosystem, we’d love to hear from you. We’re currently hiring for: 👉 Solutions Engineer (UK) 👉 Solutions Engineer (US) Join us in shaping the future of data collaboration today! Find out more about each role and apply here: https://hubs.la/Q02hJk2_0 #InfoSum #DataCollaboration #TechJobs #JobsInTech #Careers

🏳️🌈 🏳️⚧️ Pride Month may be over for another year, but reaching LGBTQ+ consumers is important all year round. Alyssa Boyle of AdExchanger spoke to industry experts, including InfoSum’s SVP Marketing and Communications, Ben Cicchetti, about how advertisers can successfully market to the community while using data responsibly, ethically, and securely. “An advertiser can also match its first-party data with the aggregate information they get from media companies, including data about content consumption habits – so long as no information leaks that can be used to reidentify individuals. That’s where [targeting] personalization crosses the line from cool to creepy.” Hear more from Ben as well as BA Diversity Media Inc's Christopher Kenna and Revry’s Damian Pelliccione: https://hubs.la/Q02FyzGL0 #InfoSum #DataCollaboration #LGBTQ+ #Pride

🎙 Looking for a Friday podcast listen? InfoSum’s Ben Cicchetti recently joined Justin Campbell on the Future Fuzz - B2B Marketing Podast. Tune in for an engaging discussion where Ben delves into his passions and offers valuable insights on: 🔐 The importance of data privacy 🚀 The power of first-party data 💡 Data cleans rooms and common use cases 📈 The evolution of content marketing and why it’s crucial in the B2B space 🏳️🌈 🏳️⚧️ LGBTQ leadership and the impact of inclusivity in business 🎧 Listen here: https://hubs.la/Q02Fq8NS0 #InfoSum #DataPrivacy #FirstPartyData #LGBTQ+ #Leadership

💡 Data usage often creates a tug-of-war between CMO and CTO priorities. But what if both could achieve their goals simultaneously? Alignment can be challenging but is a crucial step for better business performance. CMOs need access to first-party data to power high-performing marketing strategies, while CTOs must ensure data security, privacy, and compliance. In our latest blog, Marina B. explores how data clean rooms bridge the gap between CMO and CTO priorities, enabling powerful data-driven marketing that prioritizes consumer privacy and data security. Read more: https://hubs.la/Q02FmvYj0 #InfoSum #DataCollaboration #DataCleanRooms #DataPrivacy #CMO #CTO

With cookies disappearing and privacy regulations ramping up, how can marketers safely access the crucial audience insights they need to deliver relevant experiences? As traditional data sources fade away, marketers are turning to first-party data collaboration to understand consumer behavior and achieve 360-degree customer views. Check out our data collaboration playbook for insights to discover five ways to deliver actionable insights. Learn how to: 💡 Build richer audience profiles 📺 Transparently identify the best media placements 🖌️ Inform marketing and creative strategies 📈 Future-proof measurement 🎯 Unlock strategic business insights Get your playbook today: https://hubs.la/Q02F3lVR0 #InfoSum #DataCollaboration #DataCleanRooms #FirstPartyData

“The day I saw that out-of-home advertising were gaining traction in programmatic, is kind of the day that I understand that this isn’t all about targeting, all about frequency capping. It’s more about pipelines, more about efficient processes.” In the latest episode of #IdentityArchitects, Ben Cicchetti sat down with Christer Ljones, Director of Advertising Data Capabilities at Schibsted, to discuss the advertising ecosystem, the open web, retail media, and more. 🎧 Listen on your favorite podcast platform - links in the comments. #InfoSum #DataCollaboration #Advertising #RetailMedia

It’s that time again! 🤩 The InfoSum team is excited to be at MAD//FEST LONDON for the next few days!   👋 Come and say hello to the team at our picnic table (T28) in the MAD//Marquee to learn more about the world of first-party data collaboration, privacy-enhancing technologies, and data clean rooms. 🏆 While you’re there, have a go at our BrickMatch challenge for a chance to win a Lego DeLorean! Not there today but want to meet with the team in the next couple of days? Connect with us here: https://hubs.la/Q02CNfbm0 Asim Zafar Emily Brotherwood Kate Blaxill Nick Henthorn Ben Cicchetti Cara Hoenkhaus #InfoSum #MADFest2024 #MADFest #DataCollaboration

“Data protection is not a “nice-to-have”. Privacy-enhancing technologies should be standard for every company that works with personal data.” The true cost of data breaches and misuse scandals goes far beyond regulatory fines. Brand reputation and consumers’ hard-earned trust are on the line. It’s imperative to prioritize data privacy and protection. Speaking to it-daily.net | IT-Verlag GmbH 🇩🇪, InfoSum’s CTO, Alistair Bastian, explains why privacy-enhancing technologies are a win-win for businesses and consumers: https://hubs.la/Q02DSdvd0 #InfoSum #DataCollaboration #PrivacyEnchancingTechnologies #DataCleanRooms #DataPrivacy

🚀 Exciting opportunities at InfoSum! We’re expanding our team as we continue to build a better future for the data-driven advertising ecosystem. If you’re passionate about revolutionizing how organizations work with data while prioritizing consumer privacy, we want you on board!We’re currently hiring for: 👉 Associate Solutions Engineer (UK) 👉 Solutions Engineer (US) 👉 Senior Manager, Customer Success (US) Join us in shaping the future of secure data collaboration! Apply today: https://hubs.la/Q02hJk2_0 #InfoSum #DataCollaboration #TechJobs #JobsInTech #Careers