Nick Henthorn

Are your Consumer Duty initiatives in line with what UK banking customers expect? 🤔 We've gathered some key findings that might surprise you! Stay ahead and make informed decisions with our latest survey insights. 💡 Discover more here: skp.link/0bw #FinancialServices #ConsumerDuty #FinancialInstitutions #SimonKucher

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Define excitement? A picture of our Lead Data Strategist Nick Blake, who is looking forward to our thought-provoking webinar this afternoon 🧠 He'll be discussing 'The Practical Guide To Building & Converting MQAs'. Nick will be joined by Brian Caulfield, SVP Solutions and Phil Jones, Head of Inside Sales at The Marketing Practice. This webinar takes place today on Tuesday, April 23 • 1:00 PM ET / 6:00 PM BST. The session will cover: 🔄 How to switch from a lead-based to an account-based model 💻 How to connect digital outreach into BDR/SDR activity 🔎 How to generate buyer insights and make them actionable for sales teams 🎯 The tools and tech needed to make demand generation more effective Link to register is in the comments below.

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Our latest Movers Index shows positive trends are emerging – with consumers looking to support local businesses and the return to offices continuing.   As trends continue to evolve, it’s as important as always for businesses to partner with organisations that can equip them with the tools they need to succeed.

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👀 Seeing double? Do not adjust your sets. Simon Horswell, Senior Fraud Specialist (and all-round celebrity) and Laura Noye, PR Director here at Onfido, gave a very real and very spooky demo of the rise of deepfakes and how to spot them 🕵️ It's not all doom and gloom though. Here's how Onfido is keeping businesses two steps ahead of the deepfake threat with AI: https://lnkd.in/e3y6-kjf

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Did you know 45% of people say they are more likely to notice a catalogue sent in the post than a marketing email? If you're in the planning phase for your Christmas activity take a moment, grab a cup of tea and discover more fascinating more stats and benefits for catalogues in our blog. ➡️

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We're launching our full Digital Savings Trends 2024 report this week. MagiClick Digital commissioned YouGov to survey approximately 2,000 UK adults to assess factors influencing the choice of instant access savings accounts, beyond interest rates. Our findings reveal that consumers are increasingly demanding intuitive, secure, and seamless digital interfaces for managing their savings. The expectation is clear: they want more control, more accessibility, and more personalised banking experiences at their fingertips. Building on this user research our team have identified the key experience and technology trends which are likely to drive the savings market forward in the coming years. In this report, we present key data and insights that highlight the necessity of enhancing digital savings offerings. From understanding the critical role of mobile apps in customer retention to identifying the functionalities that are most valued by savers, our analysis is designed to equip you with the knowledge to make informed decisions that align with consumer demands and technological possibilities. If you're attending the Banking Transformation Summit (19th – 20th June 2024 | ExCel, London) you can pick up a copy at our stand (E32). Or alternatively, request a copy below: https://lnkd.in/eE5KVMSx #finserv #digitaltransformation #fintech

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"There's a common trap companies fall into – they start thinking generative AI is the solution for everything," writes Merkle's Courtney Trudeau. Find out why an #AI roadmap is crucial for achieving your business goals in this article for The Drum: https://bit.ly/4eZJD1i

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The need for utilising BigQuery when using GA4 is getting stronger than ever. I have just realised that it can take up to 12 days for channel attribution to appear in the GA4 UI as per the  help centre article. http://bit.ly/3VaVMse   But if you build your reports using BigQuery, as the data isn't processed, it will show you exactly what was captured during browsing and you can use your own queries to build your own version of a "Default Channel Grouping" 

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Talk about a trifecta ... talking about a trifecta ... 🎺 Rory Sadler, CEO at trumpet 🎺 Gareth Hughes, AE at Seven20 Harry Hindess, Account Director at SalesScreen Join them next week to learn about how managers can use data, personalization and motivation to get their teams to end of quarter goal!

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Our latest episode of Mail Unleashed with behavioural science master, Richard Shotton, has arrived! In this episode, Richard and resident host Rory Sutherland, discuss how marketers can apply behavioural science to their campaigns to boost performance. Watch now! ➡️

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The legacy of the Google Universal Analytics to GA4 changeover is that now an eye-watering number of SMEs across a variety of sectors are under-served in terms of data collection, measurement and insights... Businesses have been turning their analytics off completely and 5 years ago I couldn't have imagined anything worse but with the way Google has gone about this...who can blame them? #marketing #data #strategy #analytics #insights

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Our summary of an excellent webinar from Auto Retail Network with Nathan Tomlinson, Craig Petty and John Hogan highlighting some of the challenges facing retail automotive today and strategies to bolster performance. Topics discussed, include: Part-exchange leakage to online disruptors and maximising value through upsell. https://lnkd.in/eVHdp39z

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🎧🏆 New Future Proof Podcast: The secrets behind winning products with Product of the Year UK Over the past twenty years, Kantar has been working with Product of the Year to identify the innovations that consumers really love. In this podcast, Dr Nicki Morley celebrates our partnership and speaks with Mike Nolan, CEO and Founder of Product of the Year, to dive deeper into the top performers from the last five years. Learn more about why innovating your products isn't about novelty, but more about making a meaningful impact 👉https://lnkd.in/e7QmswUS

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At Duga Digital we've simplified server side data collection. With amazing partners like Addingwell , the perceived effort and risk associated with server side proposition is minimised. There's an awful lot you don't have to do! That means you get onto the exciting and profitable tasks sooner (like data enrichment - https://lnkd.in/eQSPwZg4)

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OH: You don't have to be right all the time to succeed. You only have to be right when everyone else is wrong But how do you know you're right at the right time? Start by having more confidence in your data. Have confidence in the volume, and quality of the signal in your data. Have confidence in trusting your data through transparency, durability and accuracy. You can calibrate and audit your server side collected data with more confidence compared to pure client side tagging. Once you have the confidence in the data, use it to your advantage - make sure you activate the asset. As Dan Truman said on our latest blog post (https://lnkd.in/eFYxCXr9): Our specialism is enabling Google Cloud Platform-based businesses to thrive and utilise their Google Marketing Platform connectivity to levels they can’t reach themselves. Data enrichment, value-based bidding, profit-based reporting, margin-led decision making are the areas we engage in. No fuss, no hassle, no extras. Straight up value.

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Friday podcast alert! I was lucky enough to be invited by the excellent Chris Martin and the lovely people at MRX Lab to join them on their most recent podcast... We had a super chat about the commercial challenges that both market research and insight agencies and insight teams in end-client businesses face. Lots to cover in 30mins on the pod (I won't be insulted if you listen at 1.5x!) but some of the topics we covered: 1) The emergence of a new hybrid sales and marketing model for agencies to better engage and build relationships with their clients. 2) How I'm pretty optimistic about our industry and the technological disruption that we can take advantage of. 3) How can we shift perceptions of research spend from a cost to an investment and how agencies and end-clients need to work together to win solve this challenge. As a taster, here is the clip of my slightly impassioned rant about the last point... what can I say, other than I feel this stuff! Full episode available now on: 🎧 Spotify - https://lnkd.in/dCzX7kuS 🎧 Apple - https://lnkd.in/dd76M4zY 🎧 Amazon - https://lnkd.in/d_Q4pCUv 🎧 YouTube - https://lnkd.in/d72TSY9P 🎧 FlexMR - https://flx.mr/mrx-lab #mrx #marketresearch #marketingresearch #insights

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Great podcast to learn about #EmbeddedFinance and what we do at #Liberis.

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