Helping B2B Orgs Find The “not so obvious” Things That Close More Deals | GTM Advisor | Keynote Speaker | Proud 🏳️🌈 Mummy | Diversity Advocate | ENTJ
Referrals shouldn’t be a SPIFF for the quarter. They should be a core KPI that’s compensated within the main comp plan. Higher win rates Faster deal cycles Lower customer acquisition cost = money in the bank faster (in theory). Once you do a few and get enough data you should uncover a way to comp higher for referral deals due to increased sales velocity. So when we’re thinking about the work Commsor 🦕 is doing to rethink the SDR role When we’re thinking about “low hanging fruit” When we’re thinking about ways to leverage communities… It’s all there already laid out for you. This is what I’m speaking to Prospects and clients about. #symbioticsale #theyrecominghome
Absolutely, referrals should be a fundamental part of the compensation plan! It's all about maximizing sales velocity and reaping the benefits faster. Love the strategic approach! 🌟 #symbioticsale Hannah Ajikawo
When I was an SDR I treated referrals kind of as a contingency plan, when they should really be a core part of the process like you're saying. Love this Hannah Ajikawo!
Getting founders out of survival mode through scalable revenue | $2M - $20M ARR
6dI think of referrals as a core prospecting motion - if you're not leveraging them you are handicapping yourself.