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Hannah Ajikawo Hannah Ajikawo is an Influencer

Helping B2B Orgs Find The “not so obvious” Things That Close More Deals | GTM Advisor | Keynote Speaker | Proud 🏳️🌈 Mummy | Diversity Advocate | ENTJ

Referrals shouldn’t be a SPIFF for the quarter. They should be a core KPI that’s compensated within the main comp plan. Higher win rates Faster deal cycles Lower customer acquisition cost = money in the bank faster (in theory). Once you do a few and get enough data you should uncover a way to comp higher for referral deals due to increased sales velocity. So when we’re thinking about the work Commsor 🦕 is doing to rethink the SDR role When we’re thinking about “low hanging fruit” When we’re thinking about ways to leverage communities… It’s all there already laid out for you. This is what I’m speaking to Prospects and clients about. #symbioticsale #theyrecominghome

Monica Stewart

Getting founders out of survival mode through scalable revenue | $2M - $20M ARR

6d

I think of referrals as a core prospecting motion - if you're not leveraging them you are handicapping yourself.

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Md Tahidul Islam

Digital Marketing Strategist | Helping Clients Reduce CAC by 30% While Increasing Sales by 34% Through Data-Driven Digital Marketing Strategies

1w

Absolutely, referrals should be a fundamental part of the compensation plan! It's all about maximizing sales velocity and reaping the benefits faster. Love the strategic approach! 🌟 #symbioticsale Hannah Ajikawo

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Vidhya Sharma

Your clients are in your content.

6d

Me after applying Hannah's strategies to my business.

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ben regier 🦕

The Networking Guy | Content & Socials at Commsor | USMC Veteran 🎖️

6d

When I was an SDR I treated referrals kind of as a contingency plan, when they should really be a core part of the process like you're saying. Love this Hannah Ajikawo!

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