The best influencer marketing does not feel like marketing. It feels like group chat vibes with your friends. When an influencer genuinely loves and believes in a product, their endorsement doesn't feel forced or fake. It feels like a heartfelt recommendation from someone you admire and trust. That's the power of influencer marketing done right. It's not about pushing a product. It's about building relationships and creating content that resonates. So when selecting influencers for your brand, look for those who embody these qualities. The ones who can seamlessly integrate your product into their content in a way that feels natural, authentic, and valuable to their audience. Because when influencer marketing doesn't feel like marketing, that's when it's most effective. -- 👋 P.S. Follow GRIN for more content like this. ♻️ Repost to share!
Influencer marketing at its best is like having a genuine conversation with a friend, not a sales pitch. It's about authenticity and trust, where influencers share products they truly believe in. GRIN's insight beautifully captures the essence of effective influencer marketing – it's not about pushing products but fostering real connections. When influencers seamlessly integrate brands into their content, it feels natural and resonates with their audience. This approach builds genuine relationships and creates valuable, relatable content. Brands should seek influencers who embody these qualities to ensure their marketing efforts are authentic and impactful. Let's follow GRIN for more insightful content on building meaningful connections through influencer marketing!
Agreed. Effective influencer marketing is all about trust and belief in the product, ...as much as possible. 👇 Reason for the caveat: There (often) comes a point when influencers let money / fame affect their foundational business model. ❓Question for the group: How are marketers best dealing with these changes? 1️⃣ On-board fresh candidates, replacing expensive ones who no longer fit the “group chat vibes”? or, 2️⃣ Work with existing creators to develop more strategic campaigns? or, 3️⃣ Something else!
Your best content will do at least one of: → Inspire me → Educate me → Challenge me → Make me laugh → Teach me something P.S. The best marketing targets one emotion. The same way one CTA performs better than two. Focus on one powerful emotion you want the audience to feel. And double down on making them feel that as strongly as possible. 📌 Marketing rule of one: 1 emotion → 1 goal → 1 topic.
The opportunity cost of almost anything is spending time scrolling on social media. Making your content feel like social media, makes it much more successful and engaging to your audience.
Influencer marketing is most effective when it doesn't feel like marketing. It's about building relationships and creating authentic content that resonates with the audience.
I would add the best marketing opens doors to conversations… marketing “to hit a target” is far from compassionate and consumers can feel the agression- chosing to invite them into conversations creates neutral spaces to explore and connect.
I totally agree! If you understand your target audience and can speak their language, 9 times out of 10 they will actually ENJOY being marketed to in that specific case. For example, we've all seen comments sections light up with praise for a well-made ad.
In an age of rinse and repeat, originality and personalized content truly does stand out 🎉
The best marketing. does NOT feel like marketing. h/t Daniel Murray