Our annual Conference returns to Manchester this coming week. As we continue the countdown, we introduce our sponsors for 2024. Today is a brand we all know and love: Unilever Food Solutions
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📊 POLL TIME: According to Mondelēz International's State of Snacking report, 57% of global consumers would give up social media for a month instead of chocolate! 😲 So, here's the question for you: Would you rather give up 📱 for a month or 🍫? Cast your vote and share your thoughts in the comments below! 👇 Personally, I'm torn between missing out on my daily dose of chocolate or disconnecting from the digital world for a month. What about you? Share your choice and reasons with us! Let's spark a delicious debate! 🍫📱💬 #Poll #ChocolateVsSocialMedia #ToughChoices #Chocolate #SocialMedia #InteractivePost #FMCG #TeamMDLZ
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Public Voting for the V-Label Awards is Now Live! 🚀 Now that the voting period for the International V-Label Awards has officially kicked off, the Consumers' Choice category places the power directly in the hands of consumers.👯 This year, the competition is more diverse than ever, with nearly 80 international entries spanning various product categories. From plant-based meat and dairy alternatives to confectionery, beverages, and even non-food items like cosmetics and household products, there are nine distinct subcategories to explore. Each subcategory will have its own winner, showcasing their popularity with the coveted Winner label proudly displayed on their packaging.🏆 Public voting offers brands an excellent opportunity to enhance their visibility, raise brand awareness, and build stronger connections with consumers. Industry members are also encouraged to browse the entries: it is a great chance to discover current plant-based trends, and of course, to make your preferences known and have a say in recognizing the vegan products that are making waves on the global stage. 👀 🗳️ Cast your votes here with a simple click until September 30th: https://lnkd.in/edg7iSps #VLabelAwards #ConsumersChoice #PlantBasedInnovation #publicvoting #VLabel
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Public Voting is Now Live! 🚀 We're thrilled to announce that the voting period for the International V-Label Awards has officially kicked off! The Consumers' Choice category places the power directly in the hands of consumers. This year, the competition boasts a total of 9 distinct subcategories for the nearly 80 international entries in the Consumers’ Choice category, spanning diverse products such as plant-based meat and dairy alternatives, to confectionery and beverages, and even non-food products like cosmetics and household items. Each subcategory will have its own winner, offering an exclusive opportunity for brands to showcase the product’s popularity with the special Winner label right on the packaging. The public voting also provides a platform for brands to amplify their presence, build brand awareness, and foster deeper connections with consumers. Industry members are also encouraged to browse the entries: it is a great chance to discover current plant-based trends, and of course, to make your preferences known and have a say in recognizing the vegan products that are making waves on the global stage. 🗳️ Cast your votes here with a simple click until September 30th: https://lnkd.in/edg7iSps #VLabelAwards #ConsumersChoice #PlantBasedInnovation
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Gatorade, after years of competing against water, has now expanded into the water category #gatorade #pepsi #water PepsiCo has announced the release of a new Gatorade product - Gatorade Water. Unlike Gatorade's signature bright colors and flavors, this new product is simply water-infused with electrolytes. The company claims that it has been developed to help support hydration throughout the day for active individuals, and is purified using a 7-step enhanced filtration process. Gatorade Water will be available in several sizes from the first quarter of 2024. Some health experts have raised doubts about the efficacy of electrolyte drinks, but agree that increasing liquid intake is generally beneficial. PepsiCo has been expanding its Gatorade range in recent years, with the addition of products such as Muscle Milk Plant Protein Shakes and Gx Bottles. Last year, they ventured into the energy drink market with the introduction of Fast Twitch. It remains to be seen whether Gatorade Water will be successful in the competitive bottled water industry, as consumers will need to be educated that this new product is not the same as Gatorade's traditional offerings.
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Business Development Manager at V-Label International 🌍 | V-Label Acquisition & Infringement Manager at ProVeg vzw 🌱
Public Voting is Now Live! 🚀 We're thrilled to announce that the voting period for the International V-Label Awards has officially kicked off! The Consumers' Choice category places the power directly in the hands of consumers. This year, the competition boasts a total of 9 distinct subcategories for the nearly 80 international entries in the Consumers’ Choice category, spanning diverse products such as plant-based meat and dairy alternatives, to confectionery and beverages, and even non-food products like cosmetics and household items. Each subcategory will have its own winner, offering an exclusive opportunity for brands to showcase the product’s popularity with the special Winner label right on the packaging. The public voting also provides a platform for brands to amplify their presence, build brand awareness, and foster deeper connections with consumers. Industry members are also encouraged to browse the entries: it is a great chance to discover current plant-based trends, and of course, to make your preferences known and have a say in recognizing the vegan products that are making waves on the global stage. 🗳️ Cast your votes here with a simple click until September 30th: https://lnkd.in/edg7iSps #VLabelAwards #ConsumersChoice #PlantBasedInnovation #publicvoting #VLabel
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Pushing FMCG innovation boundaries and derisking product development by keeping the consumer’s voice front and centre
Now is the time to be thinking about two critical ingredients that every brand needs to stay in the trolley in this economy. Those ingredients are relevance and trust. Fruit cordial, for example, becomes freshly relevant to customers who have stopped filling their trolleys with Seedlip and other exotic drinks for the foreseeable future. Cordial is hardly a new category, but it’s newly relevant to shoppers looking for affordable ways to drink something more interesting than water. At the same time, shoppers are looking for brands they trust to deliver. When every dollar counts, shoppers are less open to gambling on a product. In plenty of areas of life, “safe” isn’t a compliment. But in FMCG right now, safe is gold. Who doesn’t want to be the safe option when shoppers are squeezing their wallets shut? Vegemite is a fantastic example of a brand investing in communicating it’s the safe option. When you’re celebrating 100 years of Vegemite, part of what you’re celebrating is reliability — a brand that has been there for its customers in every imaginable situation. If you want to build or cement that kind of brand equity, you could consider a loyalty or rewards program. Giving something to gain enduring trust. Consumers will reward you for a long time if you meet them where they are today. Food for thought? #fmcg #consumerinsights #consumerbehavior
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🌟 Excited to share insights from the recent conversation on false advertising in packaged foods with 'Food Pharmer'! 🍲 Watch the full discussion here: https://lnkd.in/dfKr4bxs From misleading ads to legal battles, Food Pharmer sheds light on the deceptive practices of some food brands. Despite challenges, advocating for consumer awareness remains a priority. In the conversation, Food Pharmer delves into the complexities of the food industry, highlighting the need for transparent labeling and responsible marketing. With examples ranging from sugary snacks to savory treats, the discussion uncovers how brands often prioritize profit over public health. But it's not just about pointing fingers. Food Pharmer emphasizes the importance of both corporate responsibility and individual awareness. By educating ourselves and demanding accountability, we can drive positive change in the industry. Join the conversation and learn more about the impact of marketing on food choices. Let's empower ourselves with knowledge for healthier choices! #FoodAwareness #ConsumerAdvocacy #HealthyLiving #health #linkedin #linkedingrowth #linkedincreator #linkedincommunity #foodhealth #badfood #wrongmarketing #misleadingads #ads #consumerhealthcare #healthyeating #healthyfood #consumerawareness #consumereducation #marketing 🥦🌽🥒
'False Advertising By Packaged Food Brands Misleads Consumers'; In Conversation With 'Food Pharmer'
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Did you know that Nestlé, the giant food and beverage company we all know today, actually started with a heartwarming story? Back in 1866, Henri Nestlé, the founder, created a special cereal to help his neighbor's baby who couldn't breastfeed. It was a lifesaver! That act of kindness turned into the Nestlé we know today. Nowadays, Nestlé is everywhere, operating in over 180 countries with a whopping 2,000 brands! They've got everything from coffee to baby food, breakfast cereals to ice cream. You name it, they probably make it! Some of their most famous brands include Nescafé, KitKat, and Nespresso. Nestlé's success isn't just about tasty treats; it's fueled by innovation, adaptability, diversification, and sustainability. Through constant research and development, Nestlé stays ahead of the curve, meeting evolving consumer needs. Their diverse product portfolio spanning various categories ensures resilience in fluctuating markets and promotes brand synergy. Moreover, Nestlé's commitment to sustainability not only aligns with ethical principles but also serves as a competitive advantage, appealing to environmentally conscious consumers and promoting long-term brand loyalty. Nestlé's strategic focus on innovation, diversification, and sustainability drives its ongoing success in the global marketplace.
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🍦🎉 Hold onto your cones, folks! Unilever just announced that its spinning off its ice cream division. But before you start screaming for Ben & Jerry's, let's give credit to the depth and breadth of the Unilever's ice cream portfolio. Sure, Ben & Jerry's steals the spotlight, but Unilever's ice cream lineup is more stacked than a triple-decker sundae. We're talking about a sweet $8 billion in operating income. To put that in perspective thats pretty much the size of The J.M. Smucker Co. 🤌 Some of Unilevers Group iconic ice cream brands: 🍭 @popsicle 🍫 @magnum 🍦 @goodhumor 🥄 Breyers Ice Cream 🍨 @talenti 🍦 Ben & Jerry's (Of course!) ❄️ @klondike Why the chilly breakup with Unilever? Apparently, the ice cream biz is flat for 2023 and only generated 2.3% gross profit margin vs 7% for rest of company. . Ice cream, you gotta step up your game! Yet fear not, for behold: a pure play ice cream stock emerges from the frosty ashes....This is going to be a great comp for a host of emerging ice cream brands. Yes I'm thinking of the great players like: GoodPop DeeBee's Organics Van Leeuwen Ice Cream Marco Sweets & Spices Alec's Ice Cream Chloe's Fruit Full article here 👇 https://lnkd.in/ggmeUejx
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🚨FOOD INDUSTRY NEWS🚨 Nestlé shareholders rejected a resolution at its annual general meeting demanding the Kit Kat maker reduces its reliance on unhealthy products. In the lead up to the meeting, some investors asked Nestlé to set an internationally recognised target to reduce the proportion of sales it makes from unhealthy goods citing regulatory and repetitional risks and growing public health concerns. 87.88% of the votes rejected the resolution. 🍫 #nestle #health #wellness #foodindustry #newsletter
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