ForceBrands’ Post

🌟 So incredibly grateful to Vanessa Jarosz for sharing with us how ForceBrands helped her find a wonderful career opportunity. ☺️ Your kind words mean the world to us. We take great pride in connecting talented individuals with opportunities that align with their unique passions and skills. Thank you for sharing your success story and trusting us to be part of your career journey. Here's to many more accomplishments ahead! 🚀 ✨

👏 Congratulations Karen Huh on being named Chief Growth Officer at The Good Patch (ForceBrands team: Melissa Golden). Looking forward to seeing all the wonderful things you will achieve as you bring your magic to this exciting role and innovative company. ✨

🥃 Hercules Mulligan Co. is scaling nationwide, and you're invited to be part of its success (and history)... https://forceb.co/3XZdBfO 📖 Inspired by his love for history, here's how serial entrepreneur Steve Luttmann ideated the brand that's leading the revolution of ready-to-serve cocktails: 💬 "I’m a history fan, especially of the colonial period, and discovered Hercules Mulligan when reading Ron Chernow’s 'Hamilton' in 2012. I subsequently found an out-of-print biography about Hercules Mulligan published in 1937, and that’s how I became motivated to create the brand. The story is very inspiring: An Irish immigrant who ran a tailor shop in Lower Manhattan during the British Occupation, Mulligan became a spy for General George Washington and his close friend Alexander Hamilton. The charismatic Mulligan served drinks to his patrons at his tailor shop, which became a popular hangout for British officers. After a few drinks, the British officers would get a bit loose and spill their secrets, which Mulligan passed on to Washington and Hamilton. These secrets saved Washington’s life on two occasions, and saved the French Naval Armada from decimation off the coast of Rhode Island. In other words, without Mulligan, and of course his drinks, the Americans probably would not have won the Revolutionary War. This was the inspiration for Hercules Mulligan Co. 'Rum + Rye.'" Ready to be part of this revolutionary brand? 💲Reasons to invest: 🤝 We are a community built and funded business, relying on thousands of investors and drinkers to help us scale the company. We are also partnered with one of the world’s largest spirits-loving communities, Flaviar. 🛒 More than 3,000 stores and bars sold with 28 active states, partnerships w/ Specs, Binny’s, ABC Liquors, Total Wine & More, Wegmans Food Markets, Stew Leonard's Wines & Spirits, and Costco Wholesale, and DTC scale, our sales total over 100,000 bottles since launch. 👥 With nearly $4M already raised, our world-class team of founders with startup and liquor experience are backed by a community of 1.5K+ investors and angel investors from the likes of Svedka, Aviation American Gin, and many others. Get equity in Hercules Mulligan Co. here: https://forceb.co/3XZdBfO #beverage #founder #entrepreneur #invest #equity

📊 We recently reported that almost half of employees (45 percent) plan to switch employers in the next 12 months, according to data from our own survey (to be released soon). Those looking to make a job move cited these three reasons why they plan to leave: 💵 1. Compensation 📚 2. Lack of growth opportunities ⭐ 3. Company culture If you plan to change employers this year, does this list resonate with you? Drop us a line in the comments section below and let us know what you look for most in a new job. #hiring #jobs #culture #JobMarket #insights

✨💡 #FollowTheLeader: If you're looking for a new podcast inspired by the creative "business artists" of today, check out Scott Norton's "At Large." 🎙️ "At Large with Scott Norton" features conversations with world-class creatives who have achieved commercial success and lived to tell the tale. The show explores the many ways the creatives that have shaped our world navigate business and use commerce to scale their craft. Why Scott's a leader to follow: ✨ He's a values-driven leader who, alongside Mark Ramadan, built a culture of purpose and impact at Sir Kensington's ✨ He's visionary and has been named one of Fast Company's "Most Creative People in Business" and listed on Forbes' "30 Under 30" Thank you Scott Norton for continuing to bring your magic and share it with us all. 🪄 

💭 The jobs report is out and it's a mixed bag. Here's some intel from our team about what we're seeing... 💡 What we're seeing in the booming consumer economy is that many employers are hiring fractional employees and consultants — particularly in creative roles but also at the C-suite as some candidates wish to work for growth brands that cannot afford them in full-time roles. What hiring trends are you observing? More on the latest jobs report here: https://forceb.co/3RYzdEW #JobMarket #jobs #JobsReport #careers #hiring

👏 Congratulations Jason Cantelli on your leadership role at Nutrabolt (ForceBrands team: Andie Turitz and Eva Scofield). Wishing you all the best in this exciting new chapter of your career. Onward and up! 🚀 ✨

🛒 📈 👀 How would you describe your sales team in one word? (And it can be hyphenated) ...Data-driven? Relationship-based? Savvy? We checked in with ForceBrands' Director of Client Strategy Annette Kim to discover trends she's observing in the sales space. How are today's consumer companies approaching hiring sales talent? How has sales changed? "In the consumer industry, the shift from relationship-based to data-driven sales marks a new era. More than ever, sales teams now leverage analytics to navigate market complexities, optimize customer engagement, and drive sustainable growth. As a result, companies are seeking candidates who can dissect extensive datasets, work collaboratively with marketing and finance teams, and possess a deep understanding of consumer behavior and the market from a shopper and trade lens." —Annette Kim Have a question for our team? Drop us a line in the comment section below. #sales #hiring #leadership #ExecutiveSearch #data #insights

✨💡 #FollowTheLeader: If you can make water cool, you can do just about anything. Easily one of the most creative, imaginative, and disruptive entrepreneurs in the industry, Liquid Death's Founder and CEO Mike Cessario is one to follow. As he shared on the uber popular podcast How I Built This with Guy Raz, he ideated the viral water brand by asking himself, “What is the dumbest possible idea we could have?” ...the answer? Canned water. And it worked. Now a billion-dollar brand, Liquid Death reimagined the water category through entertainment, a cult-like following, and genius marketing tactics. Here are five fun facts about creative powerhouse Mike Cessario: ✨ He has a marketing background and served as a Creative Director at agencies that include VaynerMedia, Porter & Bogusky, and Street League Skateboarding. ✨ He was inspired to create Liquid Death after watching a Vans Warped Tour in 2009 where concertgoers drank water out of Monster Energy cans ✨ He almost named Liquid Death "Southern Thunder" instead ✨ He's always been passionate about health and fitness ✨ He's a Delaware native #entrepreneur #leadership #BeverageIndustry #marketing

💼💰 No surprise here. When it comes to retaining your top talent, compensation matters. But it goes beyond dollars... According to data from our own survey (to be released soon!), 6 in 10 executives said compensation has a significant or extreme impact on their employer loyalty. Over half said it had a significant or extreme impact on their trust in their employer. How does compensation affect your loyalty and trust in an organization? Join the conversation in the comments section below. #retention #TalentRetention #compensation #loyalty #WorkplaceTrends #trends #insights #data