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✨💡 #FollowTheLeader: If you can make water cool, you can do just about anything. Easily one of the most creative, imaginative, and disruptive entrepreneurs in the industry, Liquid Death's Founder and CEO Mike Cessario is one to follow. As he shared on the uber popular podcast How I Built This with Guy Raz, he ideated the viral water brand by asking himself, “What is the dumbest possible idea we could have?” ...the answer? Canned water. And it worked. Now a billion-dollar brand, Liquid Death reimagined the water category through entertainment, a cult-like following, and genius marketing tactics. Here are five fun facts about creative powerhouse Mike Cessario: ✨ He has a marketing background and served as a Creative Director at agencies that include VaynerMedia, Porter & Bogusky, and Street League Skateboarding. ✨ He was inspired to create Liquid Death after watching a Vans Warped Tour in 2009 where concertgoers drank water out of Monster Energy cans ✨ He almost named Liquid Death "Southern Thunder" instead ✨ He's always been passionate about health and fitness ✨ He's a Delaware native #entrepreneur #leadership #BeverageIndustry #marketing

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CEO/Founder at Liquid Death

This summer, Liquid Death is doing something no other beverage company has done in the history of the human race: giving away an actual jet. Yes. This is a real jet that goes almost 470 mph with nearly 3,800 lbs of thrust and will come with a valid and effective FAA special certification of airworthiness. (Pilot not included.) All you have to do is go into a physical store and buy as much #LiquidDeath as you can. Then, text a picture of the qualified receipt. Every can you buy gets you an additional entry. So every 8-pack gets you 8 entries, every 24-pack, 24 entries, etc. Max 400 entries per person. For full details or to get started, visit liquiddeath.com/jet

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