Diageo reposted this
Very excited that Tequila Don Julio’s experience is now available for download on the Apple Vision Pro! As I mentioned back in March, this is an example of the new capability that Breakthrough Innovation is building at Diageo, bringing to life the rich legacy, craft, and culture that makes Don Julio one of the world’s most authentic Mexican tequilas, all from the comfort of your home. If you’re a tequila fan and have an Apple Vision Pro, give it a go. You won’t know how much fun cutting agave is until you’ve tried it. Great work led by Will Harvey and teams across London, New York & Mexico
Estoy esperando la oportunidad de comprar unas acciones indirectas 😃 de este tequila,tenía el sueño de tener mi propio tequila me conformaré con ser parte.Saludos desde Argentina país hermano de México (menos en el futbol 😂)
Congratulations to the team for this brilliant innovation! How do you envision this experience influencing the way consumers interact with and appreciate the heritage of Don Julio tequila?
Well done Will Harvey Miguel Olarte and Devin Nagy !!! This is so amazing!! The first spirit expirence in Apple Vision Pro a is with a fantastic brand Don Julio
Love the craftsmanship is extended across new experiences. Kudos
Kudos to the team for creating such an immersive experience. Looks amazing!
I will check it out this weekend. Thanks
Looks great. Feels like I am in Atotonilco! Congrats to all involved.
😍😍
This sounds incredible!
Senior Innovation Manager - Global Breakthrough Innovation @ Diageo
2wThanks for the huge effort of an amazing team and the buisness to get behind this. Watch this space …. We are only getting started