Last month, we took our first #Baileys paper-bottle - composed of 90% paper, a thin plastic liner (+/- 9%), and a foil seal (+-1%) - from Factory to Time Out Festival! Check out Dave's post below to find out how it went.
🌎 Global Sustainability & Innovation Director | ESG | Consumer Goods | R&D | Green Sciences | Chemicals | Home & Personal Care | Recycling | Packaging | Climate | Sustainable Business | Circular Economy 🍃
Last month, we trailed our first #Baileys paper-based bottle and wanted to share how it went. We took our innovative Dry Molded Fibre bottle from Factory to Festival to see how it resonated with consumers. 🏭🔜🍶 We embraced progress over perfection to get the bottle to consumers and conducted 310 surveys and 37 in-depth interviews across the two-day festival.📊 We learnt lots including: 💡Demand for more #sustainablepackaging is high. 86% thought it mattered that the bottle was made of paper and over 60% of the respondents stated they’d buy it when available, showing it’s a desirable pack. 📈 💡As we look toward future packaging initiatives, we need to show more clearly the #sustainability messages of our packaging, 69% of consumers did not read that the bottle was made of paper. We also found that discussing the bottle’s recyclability resonated more than its carbon footprint. ♻️ 💡With continuous improvement in mind, respondents told us they’d prefer a resealable lid, so they have the option to take the bottle on the go or add a small amount to their coffee. ☕️ We're committed to a more #sustainablefuture and know we can't do it alone. 🤝 The Baileys Original Irish Cream Liqueur mini format (80ml) was trailed in #partnership with PA Consulting as part of our ongoing packaging initiatives. Stay tuned! We're excited to continue testing, learning, and sharing our progress and findings. 🌎 Find out more here: https://lnkd.in/eeCxfTG6 #Baileys #Innovation #Sustainability
Is it RECYCLEABLE? since if paper is fused with plastic is very difficult to separate the two. And the recycling process is way more energy demanding. Is there a clear YES/NO answer?
Very cool. What is the shelf life of the product with Baileys in it? Great for concerts.
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Great idea!
Spirits are fun!
Great news! An interesting alternative
It's truly inspiring to see the progress made by your team in introducing the Baileys paper-based bottle and the valuable insights gained from the recent trial. The focus on sustainable packaging is not only commendable but also reflects a growing demand for environmentally conscious choices among consumers. Kudos and keep on innovating!