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Feeling thirsty? Craft’s latest newsletter looks at the latest and greatest drinks drops and beverage branding, curated by our Associate Director Tommy. What's going on in the drinks world? Well, amongst the continued growth of functional beverages, a 2024 passion for gut health, a shaky performance for 0% and a perpetual reach for the most luxurious experiences, quite a lot actually... Some of Tommy’s favourite beverage moments so far this year? 😍 “I love the new air up® branding by Mother Design. I’m a sucker for a custom typeface, which pairs perfectly with a refined logo and fresh brand tone.” 🍻 "The Brooklyn Brewery masterbrand has been updated by Thirst, bringing the story of each product into a more powerful and unified brand world.” 🇮🇪 "Granuaile Irish Gin has had a serious (and much-needed, IMO) glow-up by the team at Backbar Studios” ☕ “My favourite packaging project this year has to be Kloo: craft coffee that’s complex, not complicated. The silver closure, tactile appeal of the bottle and sexy, curvy K all say ‘quiet luxury.’ ☕ Killer work from Outline.” 💥 "I have a lot of respect for brands who can make humour work. FIG recent When Thungry, Get naked campaign is full of fun - 'the drink you can food' is genius.” I need no further encouragement to log off for a pint 👋 #beverage #design #inspiration #designindustry #designstudio #branding #advertising #campaign

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    +1

Thanks so much for the shout out!

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