In close to 20 years of going to Cannes Lions International Festival of Creativity, I've never seen such a difference between what was happening inside the Palais and out. This year Retail Media activations popped up like California wildflowers in Spring. What might we learn from past waves? My thoughts below. #RetailMedia #CommerceMedia
Doug Ray
5d
Great OpEd! Sad that Retail Media isn’t yet a recognized Cannes Lions category. We saw the rapid rise of the category at the Effie’s, which led to the addition of Retail Media (among other new categories) this past year. RMNs are here to stay. Let’s start celebrating the great work brands do with them.
Genuin
5d
The RMNs were everywhere, but the secret thet no one is talking about is just how much of the revenue is going back off-platform to the regular culprits… the retailers can keep so much more revenue on-site by expanding to become more of a community media network.
There should be more to celebrate and progress in the retail media category FOR SURE, but this is the natural progression of how the industry is moving forward. We can be paralyzed and not move forward or understand this progression and use our brands to benefit in the change.
Well said and could not agree more.
Chris Ghent
5d
Where retail meets AI was a huge void, yet it was a topic on the fringes. We have some footage from Danny Wright and AIXLIVE to share! Your thoughts here are well received ✨
Interesting view!
CEO, President, Founder, business and digital transformer, speaker, board member
5dBrian Monahan you articulated my thinking so much better than I did, about the shift in Cannes and in the advertising industry from a celebration of the creative work of agencies to the contribution of media (media agencies, publishers, and tech) as a driving force for advertisers. The point you make about inside the Palais vs outside was so crisply articulated — the media landscape is a’changing and so with it creative must follow.