Ari Janover’s Post

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Product Manager at Asana. I help people land PM jobs.

During my interview process at Asana, I made a mistake that I thought would cost me the role. It was during the product design question, where I was asked to design a “YouTube for kids”. My training for this question was pristine. I could do it my sleep. The Why, the Who, the prioritization. All was going great until they asked me about the success criteria. What was the exact action I wanted to use to measure engagement? I opened my mouth and said: “Reproduction count”. Everyone in the room looked at me, puzzled. What I had just said made no sense whatsoever. You see, English is not my first language. In Spanish, we use the word “Reproducción” to refer to a video view count. My answer was good, only that for my American audience, I had used the word for "making babies”. Great. That threw me off, so I tried to finish the exercise the best way I could. I gave myself a hard time for days, convinced that I had bombed the exercise with my crappy English. But I hadn’t. I got the offer. Years later, talking to my manager at Asana, we recalled that moment. I told her I was mortified at the time. She looked at me and shrugged: “No biggie, your process was great, so that didn’t matter”. Mistakes are amplified 10-fold when you are the one making them. It’s called the “spotlight effect”. Remember that and carry on. No biggie. Learn strategies to land a Product Manager job, for free ➡️ arijanover.com #productmanagement #jobsearch #aspiringpms #productmanagers #interview #jobinterview

Alba Bayes

Global Product Manager at NedGraphics

1mo

Wasn't this YouTube for kids? Emphasizing ‘reproduction’ is a smart way to grow your audience. Clever strategy!

Liliana Moro López

Product Manager | Project Manager | Customer Experience Lead @Scotiabank | Design Thinking | Creating solutions with a focus on customer experience, project management, and innovative product development

1mo

😂😅 I always add -tion to every word that I don’t know in English…

Balkar Singh

Senior Product Manager@Oracle | IIM-Kozhikode | Ex-TCS, Ex- IVY (Entain Group)

1mo

Ari Janover Kudos for turning an awkward moment into a valuable lesson! It perfectly highlights the importance of focusing on the overall quality of our work and not getting too hung up on minor errors. It also reflects the understanding and supportive company culture where the emphasis is on the process and potential rather than perfection.

Uriel Romano

Video Editing & Animation

1mo

Great take, Ari

Shadi Heriz, MBA

Head of Product @ ARATech | Building tech products from ideation to revenue growth in Tech, AI, Fintech, Entertainment | Scaling product from 0 to 1 | Ex-OPPO

1mo

Totally agree, the most important thing is training, doesn’t matter the accent or vocabulary but the importance is the right process and good communication.

Sean Wood

Product Manager @ Mars (Prev: SAP) | Software Product Management and Revenue Growth in SaaS and Consumer Industries

1mo

If that's the "spotlight effect", what's it called when I get stuck in a shame spiral, ruminating on mistakes I made in the past over and over and over....

Court Morrison

Product Manager at Asana

1mo

oh man i love this story so much ari! glad you are with us!

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