Alterra Mountain Company’s Post

To further Alterra Mountain Company’s commitment to social responsibility, today we release our second annual Forward Stance Impact Report, outlining our commitment to Social Responsibility as the time for progression is always now, because our progression never ends. Organized around our four key pillars: – People, Planet, Community, and Responsibility. The Forward Stance platform is designed to support the company’s employees, communities, and partners across its portfolio of North American mountain destinations. Learn more about the Impact Report and Forward Stance here: https://lnkd.in/dhi7qFzJ Full Report: https://lnkd.in/gaASnXci

At Alterra Mountain Company we believe the mountains are for everyone and we are proud that our mountains have been a part of the LGBTQ+ community's history, society, and cultures worldwide for a long time. Alterra is proud to host and celebrate both the longest-running Pride Celebrations in the industry and some of the newest celebrations in the mountains. 🌈 🏔️ Blue Mountain Resort 's Rainbow Ski Weekend is Ontario's longest-running LGBQT ski celebration. 🌈 🏔️ Mammoth Mountain's Gay Ski Week celebrated its 22nd year this past winter. 🌈 🏔️ Solitude Mountain Resort continues to participate in Salt Lake City's parade each June. 🌈 🏔️ Crystal Mountain Resort marches in Seattle's parade each June and introduced MTN PRIDE as a winter celebration within the past few years. 🌈 🏔️ Deer Valley Resort introduces their inaugural Pride Day this weekend. 🌈 🏔️ Snowshoe Mountain & Sugarbush Resort hosted their 2nd annual Pride Weekends this past winter. 🌈 🏔️ The Alterra LGBQT+ Employee Resource Group, "APRES," gifted destinations with the latest version of the Progressive Pride Flag this month. These were proudly displayed at resorts such as Stratton Mountain Resort and Palisades Tahoe. #InternationalPrideDay celebrates the end of #PrideMonth as well as awareness and appreciation for peoples' differences around the world, all year long. Here at Alterra, we are proud to celebrate all the colors that can be found in our mountain communities.

Alterra Mountain Company is proud to bring continued awareness to a cause that we care so deeply about in our mountain communities: mental health. After last year's success with "Paradise Paradox" (available to watch on Amazon Prime), this year we are partnering with the Winter Park Film Festival to sponsor their "Alive Film Challenge". This challenge is a filmmaking event focused on mental health and addiction, open to participants worldwide. Films should address these themes through a documentary, narrative, or animated format. The top 3 selected films will be shown at the festival on September 6-8 in Winter Park, Colorado and the final awards ceremony will be at Sunspot Lodge at the top of Winter Park Resort. The winning film will receive a monetary grant, camera rental package, and full production support for the future. Deadline to submit a film is August 11. Register here: www.alivefilmchallenge.com Learn more about attending the festival: https://lnkd.in/gH9EqkUU

“The Ropeway Maintenance Technician Level One Certification program is four hours of lecture with Colorado Mountain College in the morning and then in the afternoon you go to a ski resort and spend time actually putting what you learned in the classroom into practice,” explains Hannah Barrego, Director of Operations for Alterra Mountain Company “It gives you the hands-on experience and helps train team members faster because they’re not doing it on the job. They can really slow down, focus and ask questions.”   Read more from Snowbrains: https://lnkd.in/gw3PzN2Q

Affirm, the payment network that empowers consumers and helps merchants drive growth, today announced an expanded partnership with Alterra Mountain Company Eligible travelers will be able to pay over time with Affirm when purchasing an Ikon Pass in the U.S. and, for the first time, in Canada, as well as local mountain passes, lodging, and lessons when traveling to any of Alterra’s destinations across North America. Read more: https://lnkd.in/g3_XczbF

Alterra Mountain Company is proud to have several campaigns across our destinations nominated as Best in Marketing for Winter 23/24 by Ski Area Management (SAM) Magazine Including: • Ikon Pass' Lunar New Year campaign • Stratton's "Live from Stratton" campaign • Solitude's "gnarly extreme chill" print ads • Palisades' Inside Edge blog • Ikon Pass' giveaway with Pattie Gonia • Deer Valley's Expanded Excellence campaign & microsite • Tremblant's campaign converting USD to CAD • Mammoth's patrol videos • Steamboat's "The Steamboat Way" campaign • Sugarbush' pricing social posts See the full list: https://lnkd.in/g2MvaBnG

Alterra Mountain Company announces the official appointment of Dave Hunter to President & COO of Steamboat Resort in Colorado and Eric Clark to President & COO of Mammoth Mountain in California, who will also oversee all operations at nearby June Mountain Ski Area. Both acted as interim leaders throughout the 23/24 winter season. “Steamboat and Mammoth Mountain are two marquee destinations within the Alterra Mountain Company portfolio, and I have great confidence in Dave and Eric’s capabilities to continue their success well into the future,” said Mark Brownlie, Chief Operating Officer, Alterra Mountain Company. Read more: https://lnkd.in/gVFNYYfk

Alterra Mountain Company announces the retirement of Dee Byrne, President & COO of Palisades Tahoe in California. Dee has worked in the ski industry for over 40 years, the last 13 of them spent at Palisades Tahoe. During her tenure, Dee ushered the Palisades Tahoe team through a number of transformational moments with her thoughtful leadership and sharp thinking, including the resort’s meaningful name change, the much-anticipated installation and opening of the Palisades Tahoe Base to Base Gondola connecting Palisades and Alpine, the successful implementation of reservation-based parking to enhance the guest experience and address significant traffic issues, and the 22/23 winter season’s record-breaking snowfall and its operational challenges that accompanied it. Dee’s leadership also led to the execution of two extraordinarily successful FIS World Cup events, as well as a variety of special events, concerts with acclaimed headliners to crowds of thousands, and millions of happy skiers and riders. https://lnkd.in/g5imAe7r

The Ute, Arapaho, and Cheyenne people lived in the mountains of Winter Park Resort and the Fraser Valley, long before today’s residents and tourists arrived. Today, Winter Park Resort has embarked on an effort to educate skiers and snowboarders about the fuller history of the area with new trail markers, historical plaques, and art projects, each designed in partnership with the organization NativesOutdoors. Read the full article from Colorado Public Radio: https://lnkd.in/gzY-CgKb